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Woo Paik Chief Technology Officer
Advanced Technologies 3D Entertainment Wireless HD TruMotion 240Hz LED Backlight Connected Devices Pure Sound 2 Microphone Noise Cancellation ATSC-M/H Environmental Policy
Wireless HD
Wireless HD Built In Wireless Receiver Uncompressed (Lossless) 1080p 60GHz Radio Smart Antenna Pure Sound 3Gbps
3D Entertainment Format converter LCD TV / PDP TV / Projector
TruMotion 240Hz 2007 Motion Blur Standard Driving 60Hz 2008 Motion Blur Reduced Interpolated Frame 120Hz 2009 Motion Blur Eliminated Interpolated Frame +  Impulse Driving TruMotion 240Hz
Slim LED Backlight Comparison of LG LED LCD TV Models 2008 2009 Size 47” 55” LED Type Conventional LG IOL Local Dimming Zones 128 240 TruMotion 240Hz No Yes Overall Thickness 105.9mm 24.8mm Module Thickness (42.3mm) (16.3mm) Contrast Ratio 1,000,000:1 2,000,000:1
Slim LED Backlight Block Size
Connected Devices
Pure HD Sound 2008 Mr. Mark Levinson Tuned Products Rhapsody LB3300 KM710 AX585 Emerald KM380 Scarlet HT935TV Other HTS HT903TA HT503TH HE903SA (LHT874) HT303SU HT33S HT32S Scarlet LG70 Other LCD TV: LG30 LG40 LG50 LG60 LG80 Edge PDP PG60xx PG70xx Micro FA163 FB163 (LFD850)
Pure HD Sound Mobile Phone GM900 LCD TV LHX / LH95 LH90 LH85 / LH80 LH70 LH60 LH55 / LH50 LH40 LH30 LH20 HTS HT32S HT904SA / HT904TA HB964TZ HB954SP (LHB954) HB354BS HB954SA (LHB953) HB954PA (LHB977) HB954TZ / HB954PZ PDP TV PS80 PS70 PS60 / PQ60 PS30 / PQ30 PQ20 2009 Mr. Mark Levinson Tuned Products
2 Microphone Noise Cancellation Mic 1 Mic 2 (rear)
ATSC-M/H Existing HDTV Signal Simultaneous ATSC-M/H Signal ATSC-M/H signal Mobile DTV phone Laptop computer Automobile based DTV MP3 Portable DVD
ATSC-M/H 2/08 - 4/08 IDOV (Viability) Test By OMVC 2008 2009 2010 5/15/08 IDOV (Viability) Test  Reported to Broadcasters 11/08 Candidate Standard 5/09 Proposed Standard 3Q/09 Final  Standard 4Q/09 Commercialization Standardization ATSC-M/H Chip and Devices 10/08 New Chip Out 1/08 CES Demo. 1/09 CES Demo. with mobile phone,  MP3, portable DVD, etc.
Environmental Policy - Introduction Source : IPCC 4 th  reports Polar Ice Caps Reducing Rising Sea Level Bio-diversity Loss Unusual Weather Change 2000 2020 2040 2060 2080 2100 1980 1960 1920 0 20 40 60 80 100 120 140 Global CO 2  emission (GtCO 2 /year) Global surface warming  compared to 1980~1990(℃) -1 0 1 2 3 4 Fossil energy intensive scenario (660~790 ppmCO2) Warming CO2 Year 2000 constant Concentration (350~400 ppmCO2) Warming CO2 Solid line is Surface warming 660-790 ppm CO2 emission CO2 concentration Surface warming 350-400 ppm 660-790 ppm Dot line and block is CO 2  emission
Environmental Policy - Manufacturing Global Green Manufacturing 150 kilo Tons of CO 2  emission reduction by 2020 ’ 12 CO 2  reduction Target 1,547 ’ 08 75 1,471 (k Ton CO 2e ) ’ 20 150 1,398
Environmental Policy - Products Life’s Good when  it’s Green in  Products : Energy Saving ’ 07 ’ 10 ’ 12 100% 90% 85% ’ 07 ’ 10 ’ 12 100% 90% 85% ’ 07 ’ 10 ’ 12 100% 92% 87%
Environmental Policy - Products Global Green Products 30 mega Tons of CO2 emission reduction by 2020  ’ 12 CO 2  reduction Target ’ 07 12,000 (k Ton CO 2e ) ’ 20 30,000
Watch Phone Touch screen Tempered Glass Face 2Hrs Talk Time 61 x 39 x 13.9mm 84g weight Bluetooth 3 Mechanical Keys Water Resistant 3G inc. HSDPA
Presentaion Cto 2009

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Presentaion Cto 2009

  • 1. Woo Paik Chief Technology Officer
  • 2. Advanced Technologies 3D Entertainment Wireless HD TruMotion 240Hz LED Backlight Connected Devices Pure Sound 2 Microphone Noise Cancellation ATSC-M/H Environmental Policy
  • 4. Wireless HD Built In Wireless Receiver Uncompressed (Lossless) 1080p 60GHz Radio Smart Antenna Pure Sound 3Gbps
  • 5. 3D Entertainment Format converter LCD TV / PDP TV / Projector
  • 6. TruMotion 240Hz 2007 Motion Blur Standard Driving 60Hz 2008 Motion Blur Reduced Interpolated Frame 120Hz 2009 Motion Blur Eliminated Interpolated Frame + Impulse Driving TruMotion 240Hz
  • 7. Slim LED Backlight Comparison of LG LED LCD TV Models 2008 2009 Size 47” 55” LED Type Conventional LG IOL Local Dimming Zones 128 240 TruMotion 240Hz No Yes Overall Thickness 105.9mm 24.8mm Module Thickness (42.3mm) (16.3mm) Contrast Ratio 1,000,000:1 2,000,000:1
  • 8. Slim LED Backlight Block Size
  • 10. Pure HD Sound 2008 Mr. Mark Levinson Tuned Products Rhapsody LB3300 KM710 AX585 Emerald KM380 Scarlet HT935TV Other HTS HT903TA HT503TH HE903SA (LHT874) HT303SU HT33S HT32S Scarlet LG70 Other LCD TV: LG30 LG40 LG50 LG60 LG80 Edge PDP PG60xx PG70xx Micro FA163 FB163 (LFD850)
  • 11. Pure HD Sound Mobile Phone GM900 LCD TV LHX / LH95 LH90 LH85 / LH80 LH70 LH60 LH55 / LH50 LH40 LH30 LH20 HTS HT32S HT904SA / HT904TA HB964TZ HB954SP (LHB954) HB354BS HB954SA (LHB953) HB954PA (LHB977) HB954TZ / HB954PZ PDP TV PS80 PS70 PS60 / PQ60 PS30 / PQ30 PQ20 2009 Mr. Mark Levinson Tuned Products
  • 12. 2 Microphone Noise Cancellation Mic 1 Mic 2 (rear)
  • 13. ATSC-M/H Existing HDTV Signal Simultaneous ATSC-M/H Signal ATSC-M/H signal Mobile DTV phone Laptop computer Automobile based DTV MP3 Portable DVD
  • 14. ATSC-M/H 2/08 - 4/08 IDOV (Viability) Test By OMVC 2008 2009 2010 5/15/08 IDOV (Viability) Test Reported to Broadcasters 11/08 Candidate Standard 5/09 Proposed Standard 3Q/09 Final Standard 4Q/09 Commercialization Standardization ATSC-M/H Chip and Devices 10/08 New Chip Out 1/08 CES Demo. 1/09 CES Demo. with mobile phone, MP3, portable DVD, etc.
  • 15. Environmental Policy - Introduction Source : IPCC 4 th reports Polar Ice Caps Reducing Rising Sea Level Bio-diversity Loss Unusual Weather Change 2000 2020 2040 2060 2080 2100 1980 1960 1920 0 20 40 60 80 100 120 140 Global CO 2 emission (GtCO 2 /year) Global surface warming compared to 1980~1990(℃) -1 0 1 2 3 4 Fossil energy intensive scenario (660~790 ppmCO2) Warming CO2 Year 2000 constant Concentration (350~400 ppmCO2) Warming CO2 Solid line is Surface warming 660-790 ppm CO2 emission CO2 concentration Surface warming 350-400 ppm 660-790 ppm Dot line and block is CO 2 emission
  • 16. Environmental Policy - Manufacturing Global Green Manufacturing 150 kilo Tons of CO 2 emission reduction by 2020 ’ 12 CO 2 reduction Target 1,547 ’ 08 75 1,471 (k Ton CO 2e ) ’ 20 150 1,398
  • 17. Environmental Policy - Products Life’s Good when it’s Green in Products : Energy Saving ’ 07 ’ 10 ’ 12 100% 90% 85% ’ 07 ’ 10 ’ 12 100% 90% 85% ’ 07 ’ 10 ’ 12 100% 92% 87%
  • 18. Environmental Policy - Products Global Green Products 30 mega Tons of CO2 emission reduction by 2020 ’ 12 CO 2 reduction Target ’ 07 12,000 (k Ton CO 2e ) ’ 20 30,000
  • 19. Watch Phone Touch screen Tempered Glass Face 2Hrs Talk Time 61 x 39 x 13.9mm 84g weight Bluetooth 3 Mechanical Keys Water Resistant 3G inc. HSDPA