V8.1 Ladder Engagement & Sports Case 11 Dec 09

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V8.1 Ladder Engagement & Sports Case 11 Dec 09

  1. 1. presents The Ladder Of Engagement www.PRSmith.org
  2. 2. Social media is the biggest change since the industrial revolution. Business Week (2005)
  3. 3. Ladder Of Engagement • Embraces Web2.0/Social Media • Nurtures Customer Engagement % • Strengthens Brand Loyalty • Asks What Business Are We In ….value chain …..value network …amidst Hyper Competition……..
  4. 4. even Alien Implant Removals are in a hyper competitive market And although it might make a great gift For your mother- in-law.....
  5. 5. This is a far better gift! Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
  6. 6. Secures Customer Engagement Strengthens Brand Loyalty As customers move up Ladder Of © PR Smith.org Engagement www.prsmith.org
  7. 7. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
  8. 8. Products Collab- Processes ↑ orative Co- Brands ↑ Creation Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
  9. 9. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.homedepot.ca
  10. 10. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.ideastorm.com
  11. 11. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.chevrolet.com/tahoe/
  12. 12. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.boeing.com/commercial/787family/
  13. 13. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.pods4jobs.com
  14. 14. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.innocentive.com
  15. 15. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.myelinrepair.org
  16. 16. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.threadless.com
  17. 17. Now let’s apply the ladder to this sportsmanship book, club & campaign
  18. 18. Excerpt: When war stopped & enemies played football together on Christmas Day 1914 www.Great MomentsOf Sportsmanship. com
  19. 19. Style: emotional stories tapping into something deep inside us……. The Mexican goalkeeper’s father had just died & the Iranian keeper showed his respect . 2006 www.Great MomentsOf Sportsmanship. com
  20. 20. Style: 2 minute short stories supported by interesting visuals. Yes, the unidentified flying object in the back-ground is a streaker diving into the lake during a crucial Ryder Cup golf match in Ireland 2006. www.Great MomentsOf Sportsmanship. com
  21. 21. Download the stories & pass them on Download Book cover & pass it on Download the poster & pass it on
  22. 22. www.PRSmith.org www.GreatMomentsofSportsmanship.com

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