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The use of video as a marketing tool has been utilized by museums for decades. However, due to the explosion of social media and advances in technology, video has become a much larger element in online content strategies. In this presentation, we will discuss how video for social media can be used for specific purposes across social networks including:
• Exhibit and Event Promotion
• Brand Awareness
We will show examples of video produced by museums and discuss distribution options. We will also discuss do-it-yourself video production options, and how and when to work with a professional.
• CHAIR: Chair: Michael Schweisheimer, Primitive World Productions
• PANELIST: Deborah Arnold Brown, Primitive World Productions
Presented at the Mid-Atlantic Association of Museums Annual Meeting 2011 in Baltimore, Maryland.