Always monitor progress, Until you create a social media strategic plan based on marketing objectives, and find ways to use social media tools to listen and join the conversation going on in your markets, you may find it harder to engage and network and ultimately build relationships and sales through the use of social media tools.I believe the process for meeting long-term marketing objectives through social media is universal, but the tools needed to meet them are not. Twitter may indeed be a primary social media tool for some, while the Facebook platform or a blog is what allows another to progress through these stages. A third organization may find they can strategically move through the hierarchy by integrating every tool in the toolbox with their offline initiatives.Plan, listen, join and grow!
MicroShare Web Seminar Social Media
Partners in Technology & MicroShare Intl LLC. <br />Web Series Seminar #3<br />Social Media Marketing<br />Prepared for<br />March 3, 2010<br />
Search Engine Optimization</li></ul>Social Media Marketing<br />Q & A<br />
In this presentation you will LEARN:<br />The What & WhySocial Media?<br />How to use Social media for driving traffic to your Web-Site.<br />Where to find Free Tools.<br />Which strategy is appropriate.<br />
What is Social Media ?<br />Wikipedia:<br />“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”<br />Barry Schimmel:<br /><ul><li>“It’s media (content that is published) with a social component</li></ul> (anyone can add to it).”<br />
WHY Social Media Marketing?<br />High search engine rankings<br />Connect with customers & separate yourself from the competition (engagement).<br />Improve your website: Add urgency & “now” with daily specials, upcoming events, etc.<br />Get found by Social Media Searchers<br />EASY! Most of this stuff can be done from your phone.<br />It’s FREE!<br />
Social Media Strategy<br />Blogging<br />Monitor & Measure<br />RSS<br />The foundation – read blogs (Google Reader or Bloglines), comment on blogs and then blog. This is the doorway to all other social marketing – WordPress, TypePad, Blogger<br />Monitoring is what you do to find information which you can then measure.<br />Branching out to take advantage of the numbers of potential prospects that you might find in sites like Facebook or MySpaceHere’s an enormous list of social networking sites from Mashable<br />Give your regular customers reasons to keep you on their mind!<br />Twitter<br />Facebook<br />LinkedIN<br />Youtube<br />Etc.<br />Filter content around subjects and use RSS technology as a tool to help you repurpose, republish and create content – Some tools – Feedburner, Google News<br />Social Networking<br />Social Search<br />Social Bookmarking<br />Tell your story this is often ignored in this discussion but I think it’s become very important for small business owners. Directories that publish reviews from customers – good and bad. You can participate and should stimulate and manage your reputation here. Insider Pages, Google Maps, Yahoo Local, Local.com, Yelp<br />Tagging content to and participating in social bookmarking communities can be a great way to open up more channels to your business as well as generate extra search traffic, but it takes work – del.icio.us, Digg, StumbleUpon, Reddit, Mixx, Small Business Brief<br />
Facebook Lexicon – See how often people mention your brand.
Delicious Search – See how many times your site has been bookmarked by others.
Netvibes - Actually allows you to set up a pretty nifty dashboard using a combination of RSS feeds and widgets. There's a great tutorial on how to do it.</li></ul>Google Analytics - You may not think of Google Analytics when you think of social media, but you should be. With Google Analytics, you can track referrals to your website from the social media platforms you're using.<br />
HOW can I fit more into my day?<br />With the right TOOLS… your just making notes!<br /><ul><li>Ping.fm: visit one website to update social networks of your choice including Twitter, Facebook , Linkedin, Wordpress .
4 Cs to successful SMM<br />Commit: Expect to keep this up for a long time! KEY: Make it part of your routine!<br />Communicate: 2 ways, don’t just broadcast interact!<br />Concise: keep it short & sweet! Move discussions to email or phone.<br />Consistent: regular updates work best! Once a day (up to 4 times?) for Twitter & Facebook, Update blogs once a week.<br />
Take Action Now!!!<br />Set your goals<br />Develop a strategy<br /><ul><li>Identify your market