Hbr guide to persuasive presentations

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Overview of a recent Harvard Business Review article, with data provided by Nancy Duarte, CEO of Duarte, Inc., a company that designs presentations and teaches presentation development.

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Hbr guide to persuasive presentations

  1. 1. HBR Guide to Persuasive Presentations Nancy Duarte Nancy Duarte is the author of HBR Guide to Persuasive Presentations, Slide:ology, and Resonate. She is the CEO of Duarte, Inc. which designs presentations and teaches presentation development From Harvard Business Review June 2013 (excerpted and abridged) jgillis767@aol.com
  2. 2. If your goal is to communicate information from a report, send the full doc beforehand and limit the pitch to key takeaways. Brevity wins. Financial audiences want data /details. Satisfy them with facts, but add a thread of narrative to appeal to the emotional side. Then present the key takeaways visually, to help them find meaning in the numbers. Instead of covering specs and features, focus on the value your product brings to the world. Tell stories that show how real people will use it and why it will change their lives. For 30 minutes with a VC, prepare a crisp, structured story arc that conveys your idea compellingly in 10 minutes; then let Q&A drive the rest of the meeting. Anticipate questions and rehearse clear and concise answers. Formal talks at big events are high-stakes, high-impact opportunities to take your listeners on a transformative journey. Use a clear story framework and aim to engage them emotionally. Research Findings Financial Presentation Product Launch Venture Capital Pitch Keynote Address Find the Perfect Mix of Data and Narrative Report Story Nancy Duarte is the author of HBR Guide to Persuasive Presentations, Slide:ology, and Resonate. She is the CEO of Duarte, Inc. which designs presentations and teaches presentation development Harvard Business Review June 2013
  3. 3. Veritas jgillis767@aol.com Title Page Picture: Mapparium-stained-glass-globe-mary-baker-eddy-library-boston Photograph by Bob Sacha for National Geographic http://twistedsifter.com/2013/03/stained-glass-globe-mapparium-boston/

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