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Example of implementation with Google ads
• Pages are complex: lots of resources from  various domains• A lot of whats loaded is third party content             We ...
   On TGU FR Homepage, we have 3 DFP    (Doubleclick for Publishers) adsImpact:   15 HTTP requests, 78KB total   Script...
Concept    iframe on the same origin that serves remote contentHow is it possible?   The previous heavy script is replace...
Why is a friendly iframe that awesome? Ads can be loaded in parallel with the rest of the page Start of loading ads can ...
With his new DFP ads, Google offers the    best current solution The script that creates the iframe is asynchronous The ...
Friendly iframes
Friendly iframes
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Friendly iframes

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Friendly iframes

  1. 1. Example of implementation with Google ads
  2. 2. • Pages are complex: lots of resources from various domains• A lot of whats loaded is third party content We need unobstrusive loading techniques to get better perfs.
  3. 3.  On TGU FR Homepage, we have 3 DFP (Doubleclick for Publishers) adsImpact: 15 HTTP requests, 78KB total Scripts block the page’s content from downloading
  4. 4. Concept iframe on the same origin that serves remote contentHow is it possible? The previous heavy script is replaced with a very small script that only creates the iframe Inside this iframe, it executes the heavy time- consuming script that will get the ads It creates another friendly iframe that contains the ad
  5. 5. Why is a friendly iframe that awesome? Ads can be loaded in parallel with the rest of the page Start of loading ads can be delayed, regardless of tag placement (not possible with either standard method) Ads may be loaded using AJAX or other dynamic coding frameworks, without introducing compatibility issues due to ads using document.write() etc. Gives the ad access to the DOM of the page, allowing interstitials, expanding ads, resizing the iframe…
  6. 6. With his new DFP ads, Google offers the best current solution The script that creates the iframe is asynchronous The single request mode : 1 HTTP request for all ads slots Asynchronously refreshing ad slots Support for expanding ads

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