Eller Case Prep Presentation - Spring 2010


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This was the presentation Jarret and Micky presented to the Eller College Juniors to prep the class for the case competition they have in the coming week.

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Eller Case Prep Presentation - Spring 2010

  1. 1. Preparing for and WinningCase Competitions<br />Monday, April 19, 2010<br />Micky Thompson, Eller MBA ’10<br />Jarret Hamstreet, Eller MBA ’10 <br />
  2. 2. Presentation followed by Q&A<br />Your “divided” attention is OK<br />During presentation send questions or comments electronically:<br />Email: micky@mickythompson.com<br />Twitter: @mickythompson<br />At end, answer questions submitted electronically first and if time permits by traditional “raise your hand” questions.<br />Ground Rules<br />
  3. 3. Introductions (Micky & Jarret)<br />Cox Communications Case: Research & Analysis (Jarret)<br />Strategies for Successful Community Relations (Jarret)<br />10 Tips for Case Presentation (Micky)<br />Video Examples & Critique (Micky)<br />Answering Questions during a Presentation (Jarret)<br />Audience Q & A (Micky & Jarret)<br />Adjourn<br />Agenda<br />
  4. 4. Cox Communications Case: Research & Analysis<br />Skim read case<br />Understand context in which case takes place (company health, previous activities, what are competitors doing, etc.)<br />Re-read case, focusing closely on data that is relevant to problem and stakeholders<br />Before formulating communications strategy, examine strategies and messages of firms in similar industries and markets<br />Determine “good” and “bad” examples – particularly look for examples with quantifiable costs and benefits<br />
  5. 5. Strategies for Successful Community Relations<br />Know your objective: business vs. charity<br />Determine, track and report back on performance measures<br />Partner with credible people/organizations – do your homework!<br />Make sure partners serve/represent your target demographic(s)<br />Find ways to do more than just write a check<br />Tours, guest speakers, volunteer<br />Use community relations as a means of differentiating your company from its competitors in the same community<br />Coordinate and leverage paid advertising – “earned media”<br />
  6. 6. 10 Tips for Good Case Presentation<br />Frame Your Presentation (WIIFY, Who are you/audience?)<br />BLOT (Bottom Line on Top, Problem/Solution)<br />Provide a supportive team environment<br />Show confidence (good eye contact, navigate subjectivity)<br />Talk to the audience and not to the screen<br />Convey professionalism in appearance and dialog<br />Use hidden slides to drive Q&A (Q&A extends presentation)<br />Avoid dog piling during Q&A<br />Be trustworthy (i.e. don’t know, out of scope or will follow-up)<br />Have Fun!<br />
  7. 7. Individual Performance – click here<br />Texas-two-step and spoke to the screen<br />“You have a good company here” & “your baby”<br />Team Interest – click here<br />What was that guy looking at?<br />We all now know she is using a clicker!<br />Dog Pile Avoidance – click here<br />Awesome Team!<br />Rotated answers and close proximity to each other.<br />Video Examples & Critique<br />
  8. 8. Handling Questions During a Presentation<br />Maintain control<br />Intelligence gather before event – who is audience and what are their concerns?<br />Anticipate toughest questions and practice answers<br />Have one person fielding and assigning questions<br />Be careful when re-stating questions; don’t say “good question”<br />Important: “I don’t know” can be your friend – but give a timeline for your follow up and do it!<br />Always come back to your message/recommendations – view every question as an opportunity to reinforce your message<br />
  9. 9. Watch Jarret and Micky Compete!<br />McGuire Entrepreneurship Competition<br />This Friday @ 12:30pm in Berger<br />Our Team is TruckItNow.com (12:50pm)<br />So we know you are there, cheer loud for us!<br />