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Big Data, Big Choices - P&G Alumni Geneva

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Mick Yates
Mick Yates

Mick's presentation on "Big Data, Big Choices" to the P&G Alumni Network at the Global meeting in Geneva. May 24, 2013

BusinessTechnology
1 of 25
big data big choices mick yates www.dunnhumby.com
5 exabytes 4
5
5 exabytes 6
DOMO & Column Five Media
$1.7 trillion 2015 8
$670 billion2015 9
10 “tiny data + unstructured data = big data” =
11 • complex: multiple sources • analysable: capture, process, analyse & visualise • useful: create decisive action • pervasive: impacts everyone – changes all “big data”
market “push” 12
13 beyond digital
you access you search you choose you ignore you decide 14 you “pull”
15 you own ALL of the data dunnhumby
innovation networks
customer centricity
18 social media has overtaken porn as the #1 web activity!
19 social aggregation
20 social advocacy
21
22 mattmckeon.com facebook defaults
23 “Open Graph makes it easier for outside sites to share information with Facebook when visitors want to recommend a page”
24 redrockettoronto.com
mick yates www.dunnhumby.com big data big choices

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