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Big Data, Big Choices - P&G Alumni Geneva

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Mick's presentation on "Big Data, Big Choices" to the P&G Alumni Network at the Global meeting in Geneva.

May 24, 2013

Published in: Business, Technology
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Big Data, Big Choices - P&G Alumni Geneva

  1. 1. big databig choicesmick yateswww.dunnhumby.com
  2. 2. 5 exabytes4
  3. 3. 5
  4. 4. 5 exabytes6
  5. 5. DOMO &Column FiveMedia
  6. 6. $1.7 trillion 20158
  7. 7. $670 billion20159
  8. 8. 10“tiny data + unstructured data = big data”=
  9. 9. 11• complex: multiple sources• analysable: capture, process, analyse & visualise• useful: create decisive action• pervasive: impacts everyone – changes all“big data”
  10. 10. market “push”12
  11. 11. 13beyond digital
  12. 12. you accessyou searchyou chooseyou ignoreyou decide14you “pull”
  13. 13. 15you own ALL of the datadunnhumby
  14. 14. innovationnetworks
  15. 15. customercentricity
  16. 16. 18social media hasovertaken pornas the #1 web activity!
  17. 17. 19social aggregation
  18. 18. 20social advocacy
  19. 19. 21
  20. 20. 22mattmckeon.comfacebook defaults
  21. 21. 23“Open Graph makes it easier foroutside sites to share informationwith Facebook when visitorswant to recommend a page”
  22. 22. 24redrockettoronto.com
  23. 23. mick yateswww.dunnhumby.combig databig choices

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