Digital Atlanta 2013: The Benefits of Google Authorship for Your Website

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Our session at Digital Atlanta on October 7, 2013, where we discussed the benefits of Google Authorship.

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Digital Atlanta 2013: The Benefits of Google Authorship for Your Website

  1. 1. authorship is tied to g+ how active are you on Google+? two ways google will rank your authorship: ● your previous content ● your g+ authority
  2. 2. benefits of Google Authorship “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt, from “The New Digital Age”
  3. 3. faces in search results
  4. 4. higher ranking from pages that your connections share
  5. 5. search advantages ● pure search results may not yet be impacted ● the more connections you have on g+, the more people will be impacted by your g+ behavior ● instant indexing
  6. 6. most g+ posts pass link equity
  7. 7. advantages to fight duplicate content
  8. 8. attribution in Google Image Search
  9. 9. downsides to authorship ● Perhaps a waste of time to get it set up. ● Limited effectiveness ● Single author per piece of content
  10. 10. hard to use on faceless corporate blogs rel:publisher will help a bit
  11. 11. setting up authorship ● is yours set up yet?
  12. 12. set up g+ account You need a real name and a human photo
  13. 13. add your site as a “contributor to” item
  14. 14. link from your site to G+ with rel=author Do it manually, or on WordPress using a theme from StudioPress or a plugin like WP SEO - or - verify your domain-based email with Google
  15. 15. check Rich Snippets testing tool
  16. 16. how to use it as a business <a href="https://plus.google.com/yourpageID" rel="publisher">Find us on Google+</a> <link href="https://plus.google.com/u/0/110946272397485222707/" rel=" publisher" />
  17. 17. how to use it as a business Text

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