SlideShare a Scribd company logo

Digital Atlanta 2013: The Benefits of Google Authorship for Your Website

Our session at Digital Atlanta on October 7, 2013, where we discussed the benefits of Google Authorship.

1 of 19
Download to read offline
Digital Atlanta 2013: The Benefits of Google Authorship for Your Website
authorship is tied to g+
how active are you on Google+?
two ways google will rank your authorship:
● your previous content
● your g+ authority
benefits of Google Authorship
“Within search results, information tied to
verified online profiles will be ranked higher
than content without such verification, which
will result in most users naturally clicking on the
top (verified) results. The true cost of remaining
anonymous, then, might be irrelevance.”
- Eric Schmidt, from “The New Digital Age”
faces in search results
higher ranking from pages that your
connections share
search advantages
● pure search results may not yet be impacted
● the more connections you have on g+, the
more people will be impacted by your g+
behavior
● instant indexing

Recommended

Authorship and AuthorRank
Authorship and AuthorRankAuthorship and AuthorRank
Authorship and AuthorRankEric Enge
 
Link Building Dos and Don'ts
Link Building Dos and Don'tsLink Building Dos and Don'ts
Link Building Dos and Don'tsEric Enge
 
Pubcon South 2013 authorship and author rank - April 24th, 2013.
Pubcon South 2013 authorship and author rank - April 24th, 2013.Pubcon South 2013 authorship and author rank - April 24th, 2013.
Pubcon South 2013 authorship and author rank - April 24th, 2013.Eric Enge
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets Mannix Marketing, Inc.
 
Authorship paul-spreadbury
Authorship paul-spreadburyAuthorship paul-spreadbury
Authorship paul-spreadburypasmacc
 
How to implement Google Authorship - Blueclaw
How to implement Google Authorship - BlueclawHow to implement Google Authorship - Blueclaw
How to implement Google Authorship - BlueclawBlueclaw
 
How the Knowledge Graph Works with the Social Graph by Reva Mceachern
How the Knowledge Graph Works with the Social Graph by Reva MceachernHow the Knowledge Graph Works with the Social Graph by Reva Mceachern
How the Knowledge Graph Works with the Social Graph by Reva MceachernSearch Marketing Expo - SMX
 

More Related Content

What's hot

The Entity Search Revolution
The Entity Search RevolutionThe Entity Search Revolution
The Entity Search RevolutionReva McPollom
 
Simple SEO - East Kent B2B Event - 4th November 2015
Simple SEO - East Kent B2B Event - 4th November 2015Simple SEO - East Kent B2B Event - 4th November 2015
Simple SEO - East Kent B2B Event - 4th November 2015Sagittarius
 
SEO, Google Authorship and AuthorRank
SEO, Google Authorship and AuthorRankSEO, Google Authorship and AuthorRank
SEO, Google Authorship and AuthorRankSteven Shattuck
 
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-T
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TJason Barnard — Structuring, Visualizing and Evaluating Your E-A-T
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TSemrush
 
Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftAdvanced Linkbuilding Strategies SES London 2012 Patrick Altoft
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftPatrick Altoft
 
Assignment 4 presentation
Assignment 4 presentationAssignment 4 presentation
Assignment 4 presentationkattjacks
 
#1NLab14: Reintegrations
#1NLab14: Reintegrations#1NLab14: Reintegrations
#1NLab14: ReintegrationsOne North
 
The Best Employee Communications Tool You Already Own But Aren't Using
The Best Employee Communications Tool You Already Own But Aren't UsingThe Best Employee Communications Tool You Already Own But Aren't Using
The Best Employee Communications Tool You Already Own But Aren't UsingJWTINSIDE
 
Building Local Organic Visibility
Building Local Organic VisibilityBuilding Local Organic Visibility
Building Local Organic VisibilitygShift
 
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadLink Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
 
SEO Theory vs. Reality
SEO Theory vs. RealitySEO Theory vs. Reality
SEO Theory vs. RealityBen Cook
 
Scaling Credible Content
Scaling Credible ContentScaling Credible Content
Scaling Credible ContentJoe Griffin
 
How Social Media Affects Google Rankings - SMCKC November Breakfast
How Social Media Affects Google Rankings - SMCKC November BreakfastHow Social Media Affects Google Rankings - SMCKC November Breakfast
How Social Media Affects Google Rankings - SMCKC November BreakfastSocial Media Club of Kansas City
 
How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsHow Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsKuno Creative
 
How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013Continuum Analytics
 
Search, Social and Content for Ecommerce
Search, Social and Content for EcommerceSearch, Social and Content for Ecommerce
Search, Social and Content for EcommerceArnie Kuenn
 
Reluctant Responsibility
Reluctant ResponsibilityReluctant Responsibility
Reluctant ResponsibilityJeff Riddall
 
Social Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreSocial Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
 

What's hot (20)

The Entity Search Revolution
The Entity Search RevolutionThe Entity Search Revolution
The Entity Search Revolution
 
Simple SEO - East Kent B2B Event - 4th November 2015
Simple SEO - East Kent B2B Event - 4th November 2015Simple SEO - East Kent B2B Event - 4th November 2015
Simple SEO - East Kent B2B Event - 4th November 2015
 
SEO, Google Authorship and AuthorRank
SEO, Google Authorship and AuthorRankSEO, Google Authorship and AuthorRank
SEO, Google Authorship and AuthorRank
 
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-T
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TJason Barnard — Structuring, Visualizing and Evaluating Your E-A-T
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-T
 
Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftAdvanced Linkbuilding Strategies SES London 2012 Patrick Altoft
Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft
 
Assignment 4 presentation
Assignment 4 presentationAssignment 4 presentation
Assignment 4 presentation
 
#1NLab14: Reintegrations
#1NLab14: Reintegrations#1NLab14: Reintegrations
#1NLab14: Reintegrations
 
Link building ppt
Link building pptLink building ppt
Link building ppt
 
The Best Employee Communications Tool You Already Own But Aren't Using
The Best Employee Communications Tool You Already Own But Aren't UsingThe Best Employee Communications Tool You Already Own But Aren't Using
The Best Employee Communications Tool You Already Own But Aren't Using
 
Building Local Organic Visibility
Building Local Organic VisibilityBuilding Local Organic Visibility
Building Local Organic Visibility
 
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadLink Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead
 
SEO Theory vs. Reality
SEO Theory vs. RealitySEO Theory vs. Reality
SEO Theory vs. Reality
 
Does google+ help in building seo
Does google+ help in building seoDoes google+ help in building seo
Does google+ help in building seo
 
Scaling Credible Content
Scaling Credible ContentScaling Credible Content
Scaling Credible Content
 
How Social Media Affects Google Rankings - SMCKC November Breakfast
How Social Media Affects Google Rankings - SMCKC November BreakfastHow Social Media Affects Google Rankings - SMCKC November Breakfast
How Social Media Affects Google Rankings - SMCKC November Breakfast
 
How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsHow Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
 
How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013
 
Search, Social and Content for Ecommerce
Search, Social and Content for EcommerceSearch, Social and Content for Ecommerce
Search, Social and Content for Ecommerce
 
Reluctant Responsibility
Reluctant ResponsibilityReluctant Responsibility
Reluctant Responsibility
 
Social Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreSocial Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in Indore
 

Viewers also liked

Integrating social networks into an IPTV recommender system
Integrating social networks into an IPTV recommender systemIntegrating social networks into an IPTV recommender system
Integrating social networks into an IPTV recommender systemMODUL Technology GmbH
 
A complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisherA complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisherAdvice Interactive Group
 
Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital D...
Ddo5 Lieven Vermaele   20081017 Vermaele   From Digital Dividend To Digital D...Ddo5 Lieven Vermaele   20081017 Vermaele   From Digital Dividend To Digital D...
Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital D...imec.archive
 
14 no tube dissemination and showcases [compatibility mode]
14 no tube dissemination and showcases [compatibility mode]14 no tube dissemination and showcases [compatibility mode]
14 no tube dissemination and showcases [compatibility mode]MODUL Technology GmbH
 
An Unconstrained Dataset for Non-stationary Video Based Fire Detection
An Unconstrained Dataset for Non-stationary Video Based Fire DetectionAn Unconstrained Dataset for Non-stationary Video Based Fire Detection
An Unconstrained Dataset for Non-stationary Video Based Fire DetectionCristiano Rafael Steffens
 

Viewers also liked (6)

Integrating social networks into an IPTV recommender system
Integrating social networks into an IPTV recommender systemIntegrating social networks into an IPTV recommender system
Integrating social networks into an IPTV recommender system
 
Computer Brain Power
Computer Brain PowerComputer Brain Power
Computer Brain Power
 
A complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisherA complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisher
 
Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital D...
Ddo5 Lieven Vermaele   20081017 Vermaele   From Digital Dividend To Digital D...Ddo5 Lieven Vermaele   20081017 Vermaele   From Digital Dividend To Digital D...
Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital D...
 
14 no tube dissemination and showcases [compatibility mode]
14 no tube dissemination and showcases [compatibility mode]14 no tube dissemination and showcases [compatibility mode]
14 no tube dissemination and showcases [compatibility mode]
 
An Unconstrained Dataset for Non-stationary Video Based Fire Detection
An Unconstrained Dataset for Non-stationary Video Based Fire DetectionAn Unconstrained Dataset for Non-stationary Video Based Fire Detection
An Unconstrained Dataset for Non-stationary Video Based Fire Detection
 

Similar to Digital Atlanta 2013: The Benefits of Google Authorship for Your Website

Google+ Authorship and SEO
Google+ Authorship and SEOGoogle+ Authorship and SEO
Google+ Authorship and SEONick Noble
 
Google+ Authorship and SEO
Google+ Authorship and SEOGoogle+ Authorship and SEO
Google+ Authorship and SEONick Noble
 
Google+authorship public
Google+authorship publicGoogle+authorship public
Google+authorship publicNick Noble
 
Claim your SEO with Authorship
Claim your SEO with Authorship Claim your SEO with Authorship
Claim your SEO with Authorship GoInflow
 
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Philip Taylor
 
Role of google plus in business
Role of google plus in businessRole of google plus in business
Role of google plus in businessJins Joseph Seo
 
Perfecting Off Page Otimization
Perfecting Off Page OtimizationPerfecting Off Page Otimization
Perfecting Off Page OtimizationSaurav Mishra
 
Google Authorship and Author Stats
Google Authorship and Author StatsGoogle Authorship and Author Stats
Google Authorship and Author StatsOrbit Media Studios
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO StrategyRicardoCarreira
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO StrategyRicardo Carreira
 
S24 link building presentation
S24 link building presentationS24 link building presentation
S24 link building presentationStudio24
 
Relevance, Trust, Authority - Giving Google What It Wants
Relevance, Trust, Authority - Giving Google What It WantsRelevance, Trust, Authority - Giving Google What It Wants
Relevance, Trust, Authority - Giving Google What It WantsLead Generation Websites
 
Pubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerPubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerRob Garner
 
Social Media for SEO in 2014
Social Media for SEO in 2014Social Media for SEO in 2014
Social Media for SEO in 2014Navneet Kaushal
 
SEO - Google+ for businesses and brands
SEO - Google+ for businesses and brandsSEO - Google+ for businesses and brands
SEO - Google+ for businesses and brandsCommunicate Magazine
 

Similar to Digital Atlanta 2013: The Benefits of Google Authorship for Your Website (20)

Google+ Authorship and SEO
Google+ Authorship and SEOGoogle+ Authorship and SEO
Google+ Authorship and SEO
 
Google+ Authorship and SEO
Google+ Authorship and SEOGoogle+ Authorship and SEO
Google+ Authorship and SEO
 
Google+authorship public
Google+authorship publicGoogle+authorship public
Google+authorship public
 
Claim your SEO with Authorship
Claim your SEO with Authorship Claim your SEO with Authorship
Claim your SEO with Authorship
 
Social Media for SEO
Social Media for SEOSocial Media for SEO
Social Media for SEO
 
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
 
Role of google plus in business
Role of google plus in businessRole of google plus in business
Role of google plus in business
 
Perfecting Off Page Otimization
Perfecting Off Page OtimizationPerfecting Off Page Otimization
Perfecting Off Page Otimization
 
Google Authorship and Author Stats
Google Authorship and Author StatsGoogle Authorship and Author Stats
Google Authorship and Author Stats
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and Friends
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO Strategy
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO Strategy
 
S24 link building presentation
S24 link building presentationS24 link building presentation
S24 link building presentation
 
Relevance, Trust, Authority - Giving Google What It Wants
Relevance, Trust, Authority - Giving Google What It WantsRelevance, Trust, Authority - Giving Google What It Wants
Relevance, Trust, Authority - Giving Google What It Wants
 
Pubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerPubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob Garner
 
Importance of Google + for Business
Importance of Google + for BusinessImportance of Google + for Business
Importance of Google + for Business
 
Google plus
Google plusGoogle plus
Google plus
 
Social Media for SEO in 2014
Social Media for SEO in 2014Social Media for SEO in 2014
Social Media for SEO in 2014
 
Next Generation SEO
Next Generation SEONext Generation SEO
Next Generation SEO
 
SEO - Google+ for businesses and brands
SEO - Google+ for businesses and brandsSEO - Google+ for businesses and brands
SEO - Google+ for businesses and brands
 

More from Mickey Mellen

A Brighter Web: Finding new clients for your business
A Brighter Web: Finding new clients for your businessA Brighter Web: Finding new clients for your business
A Brighter Web: Finding new clients for your businessMickey Mellen
 
Website Accessibility: Help your users, help your rankings
Website Accessibility: Help your users, help your rankingsWebsite Accessibility: Help your users, help your rankings
Website Accessibility: Help your users, help your rankingsMickey Mellen
 
Woodstock WordPress Meetup
Woodstock WordPress MeetupWoodstock WordPress Meetup
Woodstock WordPress MeetupMickey Mellen
 
Scorecard metrics to watch
Scorecard metrics to watchScorecard metrics to watch
Scorecard metrics to watchMickey Mellen
 
Time is money, so use some of these tools to have more of both
Time is money, so use some of these tools to have more of bothTime is money, so use some of these tools to have more of both
Time is money, so use some of these tools to have more of bothMickey Mellen
 
Planning For A Great 2020
Planning For A Great 2020Planning For A Great 2020
Planning For A Great 2020Mickey Mellen
 
Tools and Plugins to Help Get More Done and Stay Sane
Tools and Plugins to Help Get More Done and Stay SaneTools and Plugins to Help Get More Done and Stay Sane
Tools and Plugins to Help Get More Done and Stay SaneMickey Mellen
 
Googles Latest Changes, WordCamp Atlanta 2019
Googles Latest Changes, WordCamp Atlanta 2019Googles Latest Changes, WordCamp Atlanta 2019
Googles Latest Changes, WordCamp Atlanta 2019Mickey Mellen
 
Grow your business by gaining, pursuing and closing leads the right way
Grow your business by gaining, pursuing and closing leads the right wayGrow your business by gaining, pursuing and closing leads the right way
Grow your business by gaining, pursuing and closing leads the right wayMickey Mellen
 
Meetup: Optimizing your Site for Better SEO, Better Speed, and More Conversions
Meetup: Optimizing your Site for Better SEO, Better Speed, and More ConversionsMeetup: Optimizing your Site for Better SEO, Better Speed, and More Conversions
Meetup: Optimizing your Site for Better SEO, Better Speed, and More ConversionsMickey Mellen
 
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
 
GDPR: Keep Your Website Out of Legal Trouble
GDPR: Keep Your Website Out of Legal TroubleGDPR: Keep Your Website Out of Legal Trouble
GDPR: Keep Your Website Out of Legal TroubleMickey Mellen
 
A Brighter Web Meetup: Our Favorite WordPress Plugins and Tools
A Brighter Web Meetup: Our Favorite WordPress Plugins and ToolsA Brighter Web Meetup: Our Favorite WordPress Plugins and Tools
A Brighter Web Meetup: Our Favorite WordPress Plugins and ToolsMickey Mellen
 
Meetup: Fresh ideas to get your SEO improved and rank higher in Google
Meetup: Fresh ideas to get your SEO improved and rank higher in GoogleMeetup: Fresh ideas to get your SEO improved and rank higher in Google
Meetup: Fresh ideas to get your SEO improved and rank higher in GoogleMickey Mellen
 
Meetup: The big change coming to WordPress in 2018 - Gutenberg
Meetup: The big change coming to WordPress in 2018 - GutenbergMeetup: The big change coming to WordPress in 2018 - Gutenberg
Meetup: The big change coming to WordPress in 2018 - GutenbergMickey Mellen
 
Meetup: Tools to grow your business
Meetup: Tools to grow your businessMeetup: Tools to grow your business
Meetup: Tools to grow your businessMickey Mellen
 
WordCamp Birmingham 2017 - Blogging strategies for 2018
WordCamp Birmingham 2017 - Blogging strategies for 2018WordCamp Birmingham 2017 - Blogging strategies for 2018
WordCamp Birmingham 2017 - Blogging strategies for 2018Mickey Mellen
 
Drive Engagement with Sight and Sound
Drive Engagement with Sight and Sound Drive Engagement with Sight and Sound
Drive Engagement with Sight and Sound Mickey Mellen
 
Staying on Top of the Latest News and Trends
Staying on Top of the Latest News and TrendsStaying on Top of the Latest News and Trends
Staying on Top of the Latest News and TrendsMickey Mellen
 
Meetup: Psychic SEO Keyword Research
Meetup: Psychic SEO Keyword ResearchMeetup: Psychic SEO Keyword Research
Meetup: Psychic SEO Keyword ResearchMickey Mellen
 

More from Mickey Mellen (20)

A Brighter Web: Finding new clients for your business
A Brighter Web: Finding new clients for your businessA Brighter Web: Finding new clients for your business
A Brighter Web: Finding new clients for your business
 
Website Accessibility: Help your users, help your rankings
Website Accessibility: Help your users, help your rankingsWebsite Accessibility: Help your users, help your rankings
Website Accessibility: Help your users, help your rankings
 
Woodstock WordPress Meetup
Woodstock WordPress MeetupWoodstock WordPress Meetup
Woodstock WordPress Meetup
 
Scorecard metrics to watch
Scorecard metrics to watchScorecard metrics to watch
Scorecard metrics to watch
 
Time is money, so use some of these tools to have more of both
Time is money, so use some of these tools to have more of bothTime is money, so use some of these tools to have more of both
Time is money, so use some of these tools to have more of both
 
Planning For A Great 2020
Planning For A Great 2020Planning For A Great 2020
Planning For A Great 2020
 
Tools and Plugins to Help Get More Done and Stay Sane
Tools and Plugins to Help Get More Done and Stay SaneTools and Plugins to Help Get More Done and Stay Sane
Tools and Plugins to Help Get More Done and Stay Sane
 
Googles Latest Changes, WordCamp Atlanta 2019
Googles Latest Changes, WordCamp Atlanta 2019Googles Latest Changes, WordCamp Atlanta 2019
Googles Latest Changes, WordCamp Atlanta 2019
 
Grow your business by gaining, pursuing and closing leads the right way
Grow your business by gaining, pursuing and closing leads the right wayGrow your business by gaining, pursuing and closing leads the right way
Grow your business by gaining, pursuing and closing leads the right way
 
Meetup: Optimizing your Site for Better SEO, Better Speed, and More Conversions
Meetup: Optimizing your Site for Better SEO, Better Speed, and More ConversionsMeetup: Optimizing your Site for Better SEO, Better Speed, and More Conversions
Meetup: Optimizing your Site for Better SEO, Better Speed, and More Conversions
 
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
 
GDPR: Keep Your Website Out of Legal Trouble
GDPR: Keep Your Website Out of Legal TroubleGDPR: Keep Your Website Out of Legal Trouble
GDPR: Keep Your Website Out of Legal Trouble
 
A Brighter Web Meetup: Our Favorite WordPress Plugins and Tools
A Brighter Web Meetup: Our Favorite WordPress Plugins and ToolsA Brighter Web Meetup: Our Favorite WordPress Plugins and Tools
A Brighter Web Meetup: Our Favorite WordPress Plugins and Tools
 
Meetup: Fresh ideas to get your SEO improved and rank higher in Google
Meetup: Fresh ideas to get your SEO improved and rank higher in GoogleMeetup: Fresh ideas to get your SEO improved and rank higher in Google
Meetup: Fresh ideas to get your SEO improved and rank higher in Google
 
Meetup: The big change coming to WordPress in 2018 - Gutenberg
Meetup: The big change coming to WordPress in 2018 - GutenbergMeetup: The big change coming to WordPress in 2018 - Gutenberg
Meetup: The big change coming to WordPress in 2018 - Gutenberg
 
Meetup: Tools to grow your business
Meetup: Tools to grow your businessMeetup: Tools to grow your business
Meetup: Tools to grow your business
 
WordCamp Birmingham 2017 - Blogging strategies for 2018
WordCamp Birmingham 2017 - Blogging strategies for 2018WordCamp Birmingham 2017 - Blogging strategies for 2018
WordCamp Birmingham 2017 - Blogging strategies for 2018
 
Drive Engagement with Sight and Sound
Drive Engagement with Sight and Sound Drive Engagement with Sight and Sound
Drive Engagement with Sight and Sound
 
Staying on Top of the Latest News and Trends
Staying on Top of the Latest News and TrendsStaying on Top of the Latest News and Trends
Staying on Top of the Latest News and Trends
 
Meetup: Psychic SEO Keyword Research
Meetup: Psychic SEO Keyword ResearchMeetup: Psychic SEO Keyword Research
Meetup: Psychic SEO Keyword Research
 

Recently uploaded

Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?MENGSAYLOEM1
 
Breaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologyBreaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologySafe Software
 
My self introduction to know others abut me
My self  introduction to know others abut meMy self  introduction to know others abut me
My self introduction to know others abut meManoj Prabakar B
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotelPhilippines
 
Traffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxTraffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxharimaxwell0712
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementMimmo Squillace
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Umar Saif
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVARobert McDermott
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfDomotica daVinci
 
"Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre...
"Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre..."Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre...
"Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre...shaiyuvasv
 
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERNRonnelBaroc
 
2024 February Patch Tuesday
2024 February Patch Tuesday2024 February Patch Tuesday
2024 February Patch TuesdayIvanti
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 
M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____Aathiraju
 
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdfLLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdfThomas Poetter
 
Bringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptxBringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptxMaarten Balliauw
 
Confoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceConfoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceSusan Ibach
 
H3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptxH3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptxMemory Fabric Forum
 

Recently uploaded (20)

Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?
 
Breaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologyBreaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI Technology
 
My self introduction to know others abut me
My self  introduction to know others abut meMy self  introduction to know others abut me
My self introduction to know others abut me
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company Profile
 
Traffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxTraffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptx
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvement
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVA
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdf
 
"Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre...
"Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre..."Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre...
"Journey of Aspiration: Unveiling the Path to Becoming a Technocrat and Entre...
 
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
21ST CENTURY LITERACY FROM TRADITIONAL TO MODERN
 
2024 February Patch Tuesday
2024 February Patch Tuesday2024 February Patch Tuesday
2024 February Patch Tuesday
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 
M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____
 
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdfLLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
 
Bringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptxBringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptx
 
Confoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceConfoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data science
 
H3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptxH3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptx
 

Digital Atlanta 2013: The Benefits of Google Authorship for Your Website

  • 2. authorship is tied to g+ how active are you on Google+? two ways google will rank your authorship: ● your previous content ● your g+ authority
  • 3. benefits of Google Authorship “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt, from “The New Digital Age”
  • 4. faces in search results
  • 5. higher ranking from pages that your connections share
  • 6. search advantages ● pure search results may not yet be impacted ● the more connections you have on g+, the more people will be impacted by your g+ behavior ● instant indexing
  • 7. most g+ posts pass link equity
  • 8. advantages to fight duplicate content
  • 9. attribution in Google Image Search
  • 10. downsides to authorship ● Perhaps a waste of time to get it set up. ● Limited effectiveness ● Single author per piece of content
  • 11. hard to use on faceless corporate blogs rel:publisher will help a bit
  • 12. setting up authorship ● is yours set up yet?
  • 13. set up g+ account You need a real name and a human photo
  • 14. add your site as a “contributor to” item
  • 15. link from your site to G+ with rel=author Do it manually, or on WordPress using a theme from StudioPress or a plugin like WP SEO - or - verify your domain-based email with Google
  • 16. check Rich Snippets testing tool
  • 17. how to use it as a business <a href="https://plus.google.com/yourpageID" rel="publisher">Find us on Google+</a> <link href="https://plus.google.com/u/0/110946272397485222707/" rel=" publisher" />
  • 18. how to use it as a business Text