==== ====Grab Your Free eBook - The greatest ever viral marketing idea of all timehttp://bit.ly/zGHnrk==== ====When used properly, viral marketing or viral advertising is by far the best way to promote yourwebsite, products and services on the Internet.Viral advertising implies a virus-like fast transfer of a marketing message on the web, as aconsequence of using free viral marketing tools such as YouTube, Flickr or Facebook, built to beviral. Successful viral marketing results in this snowballfactor:An exponential increase in users of the free viral marketing productfree exponential increase in website traffic which in turn helps toimprove the search engine rankings which in turn leads tomore free web traffic and so on...The degree of success, depends on the extent to which the 9 success criterias are followed.9 Viral Marketing Success CriteriasAs many and ideally all of the following tactics should be used:1. Make an irresistible free offerYou need to provide a free viral marketing product or service since "free" is the biggest customermagnet. "Free" even attracts people who otherwise wouldnt be interested.2. Build a viral marketing product - dont just try to market a product virallyA product is not necessarily viral if it contains a few features that lend viral characteristics to it.Just having a "Recommend to a friend" option on one of your web pages doesnt make yourwebsite viral. For the free viral product to be considered truly viral, more than 1 new user mustresult from each user recommending it.3. Target alpha usersThe viral advertising message ought to target individuals with a high social networking potential,the so called influencers, ideal for spreading it. With regards to the consumer market, influencersare well connected, have impact, have active minds and are trendsetters.So what causes an influencer to desire passing on a viral message? Answers include the need tobe loved (or fear of rejection) and the need to be successful (fear of failure). For example considerwhich messages and free products would result in respect and appreciation of the sender whenreceived.
Important and effective online influentials take a serious approach and want to pass on only usefulviral marketing messages, not silly videos, jokes or commercials without purpose nor marketingresults. They want to be perceived responsible by the recipients; their network. The product theyrecommend ought to suit the needs of the users optimally. Hard sales talk is not the way.4. Be creative and ahead of market trendsStudy your market and its trends and learn to think ahead in order to provide what turns people on,in exactly the right moment and right way. Do you have...the capacity and know-how to come up with an innovative product?expert knowledge to share?ideas and a network of associates to inspire and motivate you?the right web business tools and resources?5. Easy transfer is prerequisiteThe viral marketing message should be short and easily transferred via one or several of thefollowing digital medias:emailwebsiteinstant messaginggraphicssoftware downloadsocial medias meaning social media websites, under here social network sites, onlinecommunities, blogs, wikis etc. Examples include Facebook, twitter and youtube, that facilitate theexchange of viral messages by automating the distribution process.The interaction between internet users is highly facilitated by using Web 2.0, a design standard,making viral marketing possible. Examples of inherently viral Web 2.0 sites are MySpace,Facebook, and Flickr. These sites are as well free viral marketing products to the user as they areviral advertising tools to both the companies and the users.6. Use Existing Social NetworksThe distribution of the viral message takes place within established social networks of theindividuals who receive it: Around 10 persons within their closest circle and as many as thousandswithin their broader network, depending on the persons status and job. Affiliate programs ofteninspire the affiliates to target their network. Once an online influential with an extensive network isreached, a snowball effect initiates, provided that the viral product is useful and of high quality andthe marketing message catchy. Social network websites are important viral marketing tools.7. Use others resourcesSpread your viral marketing message by placing articles on other websites (the media) therebyreaching a much larger group of people than had you relied solely on your own web site. Bygetting your message spread as news, you target many subscribers that might decide to visit yourhome page or even place your article on their website. An example of effective viral marketing is
the placement of Youtube videos on different websites from where interested visitors can copy thevideo to their own site.8. Allow for Big Scale TrafficIt is imperative that the resources for handling all the traffic need to be quickly upscalable to avoidoverload and break down of the replication cycle of the viral marketing campaign. In order tohandle the expected high volume of users, the process needs to be completely automated. Forexample customers are emailed using sequential autoresponders.9. Measure and optimise parameters of Viral Marketing SuccessTo achieve true viral successful marketing, monitor the results expressed by certain parametresthen test and optimise them. Examples of parameters includesources of traffic% registered users% users who send out invitesnumber of invites sent out per user% of invites receivedLearn how the explosive viral power of Web 2.0 has now become available to small internetbusiness owners for a small price. http://abc-web-site-marketing.com/viral-marketing-tools.htmlABC-Web-Site-Marketing.com provides you with free information about creating and marketing asuccessful Internet Business within the area you are passionate and knowledgeable about. Justfollow the easy steps of the ABC Web Site Marketing Strategy including recommendations ofmarketing tactics and software that work and save you time, money and despair over failure.Benefit from this advice and achieve more freedom and sparetime.SincerelyDines Buhl Dinesen, M. Sc. in Engineering and Internet Entrepreneurhttp://abc-web-site-marketing.com/Article Source:http://EzineArticles.com/?expert=Dines_Buhl_Dinesen
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