Wanneer medicijnen en games samenkomen door Tom Aelbrecht (Zorgidee 2013)


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Het traditionele business model van de big pharma werkt allang niet meer. Janssen Pharmaceutica zoekt dan ook naar succesvolle formules om te innoveren. Eén van de innovatietrajecten dat alvast veelbelovend is, is Serious Gaming.

Tom Aelbrecht, directeur van het incubatiecentrum van het Venture & Incubationcenter van Janssen, neemt ons mee doorheen het innovatietraject en laat ons zien waarom zij misschien zelfs meer geloven in de toekomst van games dan die van pillen.

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Wanneer medicijnen en games samenkomen door Tom Aelbrecht (Zorgidee 2013)

  1. 1. Medicines & GamesJanssen Pharmaceutica NVTom AelbrechtDirector Venture & Incubation Center
  2. 2. Today it is estimated that Alzheimers disease affects about 26 million peopleworldwide. With an increasing aged population, that number is expected to be four times that of today by 2050. (Source: Alzheimer Europe) Janssen Proprietary & Confidential 2
  3. 3. In 2007, 33.2 million people were estimated to be living with HIV/AIDS, 2.5million people became newly infected and 2.1 million people died of HIV/AIDS. (Source: World Health Organization) Janssen Proprietary & Confidential 3
  4. 4. Cancer in Europe affects 1 in 3 men and 1 in 4 women at some time in their lives. It is estimated that 1,2 million EU citizens die from cancer each year which kills about one in four people in Europe. (Source: Public Health Portal of the European Union) Janssen Proprietary & Confidential 4
  5. 5. There are approximately 170 million people chronically infected with hepatitis C worldwide. Janssen Proprietary & Confidential 5
  6. 6. Each year Cardiovascular Disease (CVD) causes over 4.3 million deaths in Europe. Overall CVD is estimated to cost the EU economy €192 billion a year. (Source: European Heart Network) Janssen Proprietary & Confidential 6
  7. 7. Diabetes currently affects 246 million people worlwide and is expected to affect 380 million by 2025. Each year 3.8 million deaths are attributable to diabetes. (Source: International Diabetes Foundation) Janssen Proprietary & Confidential 7
  8. 8. Caring for the world, one person at a time… … inspires and unites the people of Johnson & Johnson.Janssen Proprietary & Confidential 8
  9. 9. We embrace research and science − bringing innovative ideas, products and services to advance the health and well-being of people.Janssen Proprietary & Confidential 9
  10. 10. Quiz What’s the average time required to develop a medicine? What’s the average cost associated with developing a drug? How’s the pharmaceutical industry rated in the overall industry image poll?Janssen Proprietary & Confidential 10
  11. 11. A new era of healthcare Towards sustainable integrated consumer centric healthcare solutions Need for: New Healthcare models What do we offer as solution? New Collaboration models How do we get there and with whom? New Business models How do we create value for every one?FUTURE MODEL Janssen Proprietary & Confidential 11
  12. 12. Our mission and visionWe are driven by the care for ourpatients – our goal is to create,develop and deliver ground-breaking therapeutic solutionsthat will make a difference.Therefore, we build an openentrepreneurial community inwhich we, as a center ofinnovation, focus together onactivities with a high added value. Janssen Proprietary & Confidential 12
  13. 13. Approach – Incubation & Acceleration Janssen Proprietary & Confidential 16/12/2011 13
  14. 14. HealSeekerSerious gaming for children with ADHD
  15. 15. Janssen Proprietary & Confidential 11/02/2013 15
  16. 16. HealSeeker A Serious Game developed by domain specialists for children with ADHD to train on time management, planning & organization social behaviourJanssen Proprietary & Confidential 11/02/201 16 3
  17. 17. Our ambition Validate and launcha serious game in 2013 which will improve people’s live Janssen Proprietary & Confidential 11/02/2013 17
  18. 18. Who to contact? janssencampusbe@its.jnj.com +32 14 60 31 89Janssen Proprietary & Confidential 18