Presentation Purple Cow

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  • Presentation Purple Cow

    1. 1. Purple Cow
    2. 2. wat is een purple cow?
    3. 3. mass-marketing
    4. 4. oud vs new
    5. 5. in de praktijk
    6. 6. order.app?
    7. 7. gevaren?
    8. 8. eigen bevindingen
    9. 9. conclusie
    10. 10. wat is een purple cow?
    11. 11. wat is een purple cow?
    12. 12. 4Pʼs Pwat is een purple cow?
    13. 13. P P P Pwat is een purple cow?
    14. 14. Plaats P roduct Prijs P romotiewat is een purple cow?
    15. 15. Plaats P roduct Prijs P romotiewat is een purple cow?
    16. 16. wat is een purple cow?
    17. 17. nieuwe consumentwat is een purple cow?
    18. 18. weinig tijd veel (te veel) aanbod kritischer nieuwe consument belang van Purple Cow?wat is een purple cow?
    19. 19. mass-marketing
    20. 20. = boring!
    21. 21. = boring! verzadigde markt
    22. 22. = boring! verzadigde markt giga merken
    23. 23. = boring! verzadigde markt giga merken
    24. 24. = boring! verzadigde markt giga merken
    25. 25. = boring! verzadigde markt giga merken
    26. 26. oud vs new
    27. 27. oud vs new
    28. 28. oud vs new
    29. 29. mass-marketing massa luistert niet boodschap = verloren oud vs new
    30. 30. mass-marketing niche-marketing massa luistert niet boodschap = verloren oud vs new
    31. 31. mass-marketing niche-marketing massa luistert niet boodschap = verloren sneezers oud vs new
    32. 32. hoe werkt het?
    33. 33. Purple cow =hoe werkt het?
    34. 34. Purple cow =niet noodzakelijk voormerkonderhoudhoe werkt het?
    35. 35. Purple cow =niet noodzakelijk bijna noodzakelijk voor voor merkgroeimerkonderhoudhoe werkt het?
    36. 36. in de praktijk
    37. 37. in de praktijk
    38. 38. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    39. 39. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    40. 40. donʼt be boring very good is very bad ilking the cowdesign rules now is riskym otaku safein de praktijk
    41. 41. donʼt be boring + Cadillac CTS very good is very bad ilking the cowdesign rules now is riskym otaku safein de praktijk
    42. 42. donʼt be boring + Cadillac CTS - Buick very good is very bad ilking the cowdesign rules now is riskym otaku safein de praktijk
    43. 43. donʼt be boring + Cadillac CTS - Buick - drugstore.com very good is very bad ilking the cowdesign rules now is riskym otaku safein de praktijk
    44. 44. donʼt be boring + Cadillac CTS - Buick - drugstore.com Starbucks? very good is very bad ilking the cowdesign rules now is riskym otaku safein de praktijk
    45. 45. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    46. 46. safe is risky very good is very bad ilking the cowdesign rules nowm otaku donʼt be boringin de praktijk
    47. 47. safe is risky following the leader very good is very bad ilking the cowdesign rules nowm otaku donʼt be boringin de praktijk
    48. 48. safe is risky following the leader vb: muziek industrie very good is very bad ilking the cowdesign rules nowm otaku donʼt be boringin de praktijk
    49. 49. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    50. 50. otaku very good is very bad ilking the cowdesign rules now is riskym donʼt be boring safein de praktijk
    51. 51. otaku niet zomaar een hobby zeer gepassioneerd zijn overtuigen hun vrienden starters van “worth of mouth” te overtuigen ! very good is very bad ilking the cowdesign rules now is riskym donʼt be boring safein de praktijk
    52. 52. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    53. 53. milking the cow very good is very bad design rules now is risky otaku donʼt be boring safein de praktijk
    54. 54. milking the cow purple cow = massa’s inkomsten very good is very bad design rules now is risky otaku donʼt be boring safein de praktijk
    55. 55. milking the cow purple cow = massa’s inkomsten nuttig investeren very good is very bad design rules now is risky otaku donʼt be boring safein de praktijk
    56. 56. milking the cow purple cow = massa’s inkomsten nuttig investeren nieuwe purple cow?? very good is very bad design rules now is risky otaku donʼt be boring safein de praktijk
    57. 57. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    58. 58. design rules now very good is very bad ilking the cow is riskym otaku donʼt be boringafe sin de praktijk
    59. 59. design rules now logitech n pro ducte > design very good is very bad ilking the cow is riskym otaku donʼt be boringafe sin de praktijk
    60. 60. design rules now logitech marketeers >=< ontwikkelaars n pro ducte > design very good is very bad ilking the cow is riskym otaku donʼt be boringafe sin de praktijk
    61. 61. design rules now logitech marketeers >=< ontwikkelaars goed product > goede marketing n pro ducte > design very good is very bad ilking the cow is riskym otaku donʼt be boringafe sin de praktijk
    62. 62. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    63. 63. very good is very bad ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    64. 64. very good is very bad binnen de lijntjes kleuren ≠ remarkable ilking the cowdesign rules now is riskym otaku donʼt be boringafe sin de praktijk
    65. 65. very good is very bad binnen de lijntjes kleuren ≠ remarkable vb: vliegtuigmaatschappij l op ti jd = normaa le = remarkabpannenkoeken ilking the cowdesign rules now is risky m otaku donʼt be boringafe sin de praktijk
    66. 66. order.app?
    67. 67. order.app?
    68. 68. order.app?
    69. 69. 2 nichemarkten, 2 pakkettenorder.app?
    70. 70. otaku = aanwezig
    71. 71. otaku = aanwezigmobile
    72. 72. otaku = aanwezigmobile eten
    73. 73. otaku = aanwezigmobile eten en...
    74. 74. remarkable product !
    75. 75. gevaren?
    76. 76. gevaren?
    77. 77. vernieuwen = van levensbelanggevaren?
    78. 78. vernieuwen = van levensbelang maar...gevaren?
    79. 79. vernieuwen = van levensbelanggevaren?
    80. 80. vernieuwen = van levensbelang...giganten kopen op of kopiërengevaren?
    81. 81. vernieuwen = van levensbelang...giganten kopen op of kopiëren meer middelen meer manschappen meer succesgevaren?
    82. 82. vernieuwen = van levensbelang...giganten kopen op of kopiëren meer middelen meer manschappen meer succes hoewel...gevaren?
    83. 83. gevaren?
    84. 84. eigen, persoonlijk karakter = remarkable !gevaren?
    85. 85. conclusie
    86. 86. conclusie
    87. 87. purple cow van “The Purple cow”? conclusie
    88. 88. purple cow van “The Purple cow”? gericht op niche conclusie
    89. 89. purple cow van “The Purple cow”? gericht op niche meer info = gratis conclusie
    90. 90. purple cow van “The Purple cow”? gericht op niche meer info = gratis niet remarkable conclusie
    91. 91. purple cow van “The Purple cow”? gericht op niche meer info = gratis niet remarkable “gratis” is remarkable op zich conclusie
    92. 92. eigen bevindingen
    93. 93. eigen bevindingen
    94. 94. Hans Michiel Laurens Nickeigen bevindingen
    95. 95. Hans Michiel Laurens Nickeigen bevindingen
    96. 96. Hans Michiel Laurens Nickeigen bevindingen
    97. 97. Hans Michiel Laurens Nickeigen bevindingen
    98. 98. Hans Michiel Laurens Nickeigen bevindingen
    99. 99. nog vragen?
    100. 100. Nobody laughs atold jokes any more. Max Godin

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