This is your
brand.
This is your
brand ONLINE.
Any questions?
with
Michelle Villalobos
(vee - ya - low - bos)
1
• Real Estate Tycoon?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American Fema...
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
It’s not WHAT
You Know.
It’s not even WHO
...
Top-Of-Mind ☞
Demand
Incoming Business
Opportunities
Fans
Respect
Credibility
Higher Market Value
4
What do YOU want to be
Top Of Mind for?
(5 words, max)
5
A Brief History of
“Shameless Self-Promotion”
6
7
8
9
Requirements ☞
Money
Power
Male
10
The Internet:
A Game Changer
11
12
13
Just to be clear...
14
Buy from me!!
Here’s a coupon!!
I’m having an event!!
I’m having an event!!
I’m having an event!!
You’re invited to my eve...
✔
16
Niche
Findable
(some) Elements of a Great
Personal Online Brand
Accessible(ish)Authentic
Visual
Consistent
Social
ProofUbi...
Findable
AKA: Able to be cyber-stalked
(at least a little bit)
18
19
Consistent
Visual
20
21
22
23
Human Beings are highly visual...
Give them something (attractive) to look at!
Visual
24
25
Visual
People want to connect with PEOPLE.
If your NAME is your BRAND...
Then your FACE is your LOGO.
26
27
28
29
30
31
32
Colors, fonts, message & brand elements are
the same or similar across platforms
Consistent
33
34
35
36
37
Accessible(ish)
Let people connect with you...
On YOUR terms
38
39
40
41
42
43
Success!!
44
45
46
47
48
49
50
51
Who you are online,
is who you REALLY are in life.
Tell your story - people LOVE stories.Authentic
52
53
Own your name... EVERYWHERE!
Ubiquitous
54
55
56
57
58
Home
Base
59
60
61
62
63
64
65
Niche
66
67
68
69
70
Social
Proof
71
72
73
Niche
Findable
Recap
Accessible(ish)Authentic
Visual
Consistent
Social
Proof
Ubiquitous
Home
Base
74
“Regardless of age, regardless of
position, regardless of the business
we happen to be in,
all of us need to understand th...
Three Things...
1. Objective Outside Perspective
(no sunshine-up-the-you-know-what blowers)
2. Excellent Design
(doesn’t h...
Sign Up at
www.MichelleVillalobos.com
Or just Google me!!
77
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos
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This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos

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Michelle Villalobos presents a case-study driven analysis of the 9 essential components of building a great personal online brand, with examples from a variety of fields and industries – from consultants and crafters to matchmakers and milliners... and lots more in between.

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This Is Your Brand... This Is Your Brand Online. Any Questions? Mashable Social Media Day Presentation by Michelle Villalobos

  1. 1. This is your brand. This is your brand ONLINE. Any questions? with Michelle Villalobos (vee - ya - low - bos) 1
  2. 2. • Real Estate Tycoon? Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 • Best American Female Olympic Gymnast Ever? • Millionaire Matchmaker? • Scientologist? • Pop Art Icon? • Child Actor Gone Bad? 2
  3. 3. Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830 It’s not WHAT You Know. It’s not even WHO You Know. It’s Who Knows YOU... ...THAT’s Your Brand. And what GOOGLE says about you!! And what they say when you’re not AROUND. 3
  4. 4. Top-Of-Mind ☞ Demand Incoming Business Opportunities Fans Respect Credibility Higher Market Value 4
  5. 5. What do YOU want to be Top Of Mind for? (5 words, max) 5
  6. 6. A Brief History of “Shameless Self-Promotion” 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. Requirements ☞ Money Power Male 10
  11. 11. The Internet: A Game Changer 11
  12. 12. 12
  13. 13. 13
  14. 14. Just to be clear... 14
  15. 15. Buy from me!! Here’s a coupon!! I’m having an event!! I’m having an event!! I’m having an event!! You’re invited to my event!! X 15
  16. 16. ✔ 16
  17. 17. Niche Findable (some) Elements of a Great Personal Online Brand Accessible(ish)Authentic Visual Consistent Social ProofUbiquitous Home Base 17
  18. 18. Findable AKA: Able to be cyber-stalked (at least a little bit) 18
  19. 19. 19
  20. 20. Consistent Visual 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. Human Beings are highly visual... Give them something (attractive) to look at! Visual 24
  25. 25. 25
  26. 26. Visual People want to connect with PEOPLE. If your NAME is your BRAND... Then your FACE is your LOGO. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. Colors, fonts, message & brand elements are the same or similar across platforms Consistent 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. Accessible(ish) Let people connect with you... On YOUR terms 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. Success!! 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. 51
  52. 52. Who you are online, is who you REALLY are in life. Tell your story - people LOVE stories.Authentic 52
  53. 53. 53
  54. 54. Own your name... EVERYWHERE! Ubiquitous 54
  55. 55. 55
  56. 56. 56
  57. 57. 57
  58. 58. 58
  59. 59. Home Base 59
  60. 60. 60
  61. 61. 61
  62. 62. 62
  63. 63. 63
  64. 64. 64
  65. 65. 65
  66. 66. Niche 66
  67. 67. 67
  68. 68. 68
  69. 69. 69
  70. 70. 70
  71. 71. Social Proof 71
  72. 72. 72
  73. 73. 73
  74. 74. Niche Findable Recap Accessible(ish)Authentic Visual Consistent Social Proof Ubiquitous Home Base 74
  75. 75. “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters, “The Brand Called YOU” 1997 75
  76. 76. Three Things... 1. Objective Outside Perspective (no sunshine-up-the-you-know-what blowers) 2. Excellent Design (doesn’t have to be expensive) 3. Content (what could you be the “Thought Leader” of?) 76
  77. 77. Sign Up at www.MichelleVillalobos.com Or just Google me!! 77

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