Shameless Self-Promotion      Rules to Live (& Work) By                                   with                         Mic...
My story.      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or...
“what-the-heck-                       is-she-doing-with-                         the-money-we-                          sp...
...no more   bosses             4
So I quit...and ventured out.                    5
uh-oh.         6
7
8
Fast Forward 5 Years...                          9
Mostbusiness isincoming              10
Clients• American Express (referral)• Burger King (networking)• LivingSocial (referral)• Constant Contact (cold           ...
Prices have doubled, tripled &for some services, even quadrupled!                                      12
I work with people I love                            13
I further movements I believe in                                   14
I founded & run Miami’s largest2-day conference for women.                                  15
What happened?7 Rules To Live By                     16
1. The Uh-Oh Assertion                         17
The Uh-Oh Assertion:An Uh-Oh Precedes an A-Ha!                             18
2. The Lewinsky Postulate       Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Repr...
“No matter what she                          accomplishes or how she                       reinvents herself to the public...
The Lewinsky Postulate: If you don’t brand yourself,then others will do it for you.         Copyright Michelle Villalobos,...
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Put your name on everything           you put onto the internet.                                                          ...
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                ...
CaptureAttract             Communicate          Spread                                  26
Ideal Model                                     ne                              e-to-O                                  Cl...
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                                      ...
The Lewinsky Postulate: If you don’t brand yourself,then others will do it for you.         Copyright Michelle Villalobos,...
3. The Red Sole     EffectCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830       ...
Havaianas                                                                                highNike                         ...
The Red Sole Effect:To raise your market value, you must identify your “red sole.”         Copyright Michelle Villalobos, ...
Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.PersonalBrandi...
Experiences you                                                    A “language” you’veprovide                             ...
Key Words: only,invented, wrote, created,   ___-est, proprietary                            43
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4. The                                         MindsetCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830...
47
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It’s thedifference between       this...              Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Ri...
...and this:  Photo Credit: www.Corbis.com                                 50
The Make Them BEG Mindset:    Story + Virality breeds DEMANDCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mi...
CongressionalCommitteeTranscriptChairman:“...not anotherstory; can you justgive us theanswer?”Buffett:“I’m sorry, that’sju...
Craft your“story”          53
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
ViralAnti-Viral             55
5. The                                                         Cabbage Patch                                              ...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
The Cabbage Patch Criterion:          Scarcity drives up PRICE          & can create a FRENZY!Copyright 2007- 2009 Michell...
6. TheGossipTheorem(& TheHaterCorollary)             59
“It’s not WHAT you know. It’s not even WHO you know.      It’s who knows YOU...(and what they say about you   when you’re ...
• talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politici...
The Hater Corollary:                       62
“Once you get to a       certain level, your niche audience thinks you sold out and the general public starts hating. It  ...
Michelle Villalobos Check out the email i just got!! Ay     yay yay... "Michelle:I think you are extremely feminist.     T...
65
Cheerleaders               66
Who’s in YOUR ring?Who’s got your BACK? Gather them close.   Who DOESN’T?    Dump them.                       67
The Gossip Principle                    (& Hater Corollary)                 Create something that’s                    wor...
7. The Jessica Phenomenon                            69
70
The Jessica Phenomenon:  Attitude is contagious.                            71
Recap       • The Uh-Oh Assertion       • The Lewinsky Postulate       • The Red Sole Effect       • The Make Them BEG Min...
Or ju st Goog le me!        MichelleVillalobos.com      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All ...
Tough Love Time:Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                      ...
Questions       • Did you have any “uh-oh” moments?         What’s the inherent “a-ha”?       • Is your “personal brand” w...
Are you known for where you’re GOINGor for where you’ve BEEN?                            76
Questions       • Do you have a strong niche and associated         USP? What’s your red sole?       • Do you see yourself...
78
Questions       • Does your personal brand make you         MONEY?       • Drive opportunities?Copyright 2007- 2009 Mivist...
If NOT, start here...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830                                 ...
2this is whatpeople SEE                       HOW YOU LIVE                       What you say                          & d...
Or ju st Goog le me!        MichelleVillalobos.com      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All ...
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Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos

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What do Monica Lewinsky, Cabbage Patch Dolls, cheap razorblades, outrageously expensive shoes and "Uh-Oh Moments" have in common? Not much, except they all can teach you a thing or two about raising your market value, attracting business opportunities and having more FUN while you do it. Join Michelle Villalobos, personal branding strategist and thought leader, for a fast-paced, story-based, in-your-face, forward-thinking, koolaid-drinking, pop-culture-inspired journey into the world of shameless – but never shameful – self-promotion. A sneak peek at the principles:

The Lewinsky Postulate
The Red Sole Effect
The Cabbage Patch Criterion
The Make Them BEG Mindset
The Gossip Theorem (& The Hater Corollary)
The Jessica Phenomenon
The Uh-Oh Assumption

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Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos

  1. 1. Shameless Self-Promotion Rules to Live (& Work) By with Michelle Villalobos (vee - ya - low - bos ) @mivi 1
  2. 2. My story. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 2
  3. 3. “what-the-heck- is-she-doing-with- the-money-we- spent-on-her- education” years “intellectual” years the “oye gringa” years“I’m-not-hispanic” years 3
  4. 4. ...no more bosses 4
  5. 5. So I quit...and ventured out. 5
  6. 6. uh-oh. 6
  7. 7. 7
  8. 8. 8
  9. 9. Fast Forward 5 Years... 9
  10. 10. Mostbusiness isincoming 10
  11. 11. Clients• American Express (referral)• Burger King (networking)• LivingSocial (referral)• Constant Contact (cold email)• Lexis/Nexis (internet lead)• US Medical Supply (US Med) (referral)• Origins (referral)• Inktel Direct (referral)• Uni-K Wax Centers (referral)•Sudsies Drycleaners (networking)• Lloyds Bank (internet lead) 11
  12. 12. Prices have doubled, tripled &for some services, even quadrupled! 12
  13. 13. I work with people I love 13
  14. 14. I further movements I believe in 14
  15. 15. I founded & run Miami’s largest2-day conference for women. 15
  16. 16. What happened?7 Rules To Live By 16
  17. 17. 1. The Uh-Oh Assertion 17
  18. 18. The Uh-Oh Assertion:An Uh-Oh Precedes an A-Ha! 18
  19. 19. 2. The Lewinsky Postulate Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 19
  20. 20. “No matter what she accomplishes or how she reinvents herself to the public, shell always be the first lady of scandal.”By Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT 20
  21. 21. The Lewinsky Postulate: If you don’t brand yourself,then others will do it for you. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 21
  22. 22. 22
  23. 23. 23
  24. 24. Put your name on everything you put onto the internet. 2Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 24
  25. 25. 1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 25
  26. 26. CaptureAttract Communicate Spread 26
  27. 27. Ideal Model ne e-to-O Clients Community O n become Community “percolates” up to leads Co mm uni Fee cat db e ac kAll Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 27 27
  28. 28. 28
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  30. 30. 30
  31. 31. 31
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  33. 33. 33
  34. 34. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 34
  35. 35. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 35
  36. 36. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
  37. 37. The Lewinsky Postulate: If you don’t brand yourself,then others will do it for you. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 37
  38. 38. 3. The Red Sole EffectCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 38
  39. 39. Havaianas highNike valueChristian LouboutinWalgreens emergencyBetsey Johnson VOLUME PROFIT low highprice price FORGETTABLE DANGER ZONE low valueCopyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 39
  40. 40. The Red Sole Effect:To raise your market value, you must identify your “red sole.” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 40
  41. 41. Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”. 41
  42. 42. Experiences you A “language” you’veprovide invented orEmotions you evoke repurposedRituals you’ve Unique assetsdeveloped Patented equipment orYour vision inventionUnique tools you’ve Results you’vedesigned or use generatedUnique ideas Roadmaps/processesA proprietary process you’ve builtor model Intellectual PropertyAwards/accolades/ Pain points that you fixaccreditations PromisesA unique background GuaranteesPartnerships Your “Story” Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”. 42
  43. 43. Key Words: only,invented, wrote, created, ___-est, proprietary 43
  44. 44. 44
  45. 45. 45
  46. 46. 4. The MindsetCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  47. 47. 47
  48. 48. 48
  49. 49. It’s thedifference between this... Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 49
  50. 50. ...and this: Photo Credit: www.Corbis.com 50
  51. 51. The Make Them BEG Mindset: Story + Virality breeds DEMANDCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 51
  52. 52. CongressionalCommitteeTranscriptChairman:“...not anotherstory; can you justgive us theanswer?”Buffett:“I’m sorry, that’sjust the way mymind works” 52
  53. 53. Craft your“story” 53
  54. 54. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  55. 55. ViralAnti-Viral 55
  56. 56. 5. The Cabbage Patch CriterionCopyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 56
  57. 57. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 57
  58. 58. The Cabbage Patch Criterion: Scarcity drives up PRICE & can create a FRENZY!Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 58
  59. 59. 6. TheGossipTheorem(& TheHaterCorollary) 59
  60. 60. “It’s not WHAT you know. It’s not even WHO you know. It’s who knows YOU...(and what they say about you when you’re not around.)” 60
  61. 61. • talk show host?• home & entertaining expert?• dog trainer?• child-care expert?• martyr?• satanic rocker?• dirty politician?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 61
  62. 62. The Hater Corollary: 62
  63. 63. “Once you get to a certain level, your niche audience thinks you sold out and the general public starts hating. It happened to Microsoft, it’s happening to Google, and soon it will even happen to Apple.”[...be prepared for it to happen to you] 63
  64. 64. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. Thats not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 64
  65. 65. 65
  66. 66. Cheerleaders 66
  67. 67. Who’s in YOUR ring?Who’s got your BACK? Gather them close. Who DOESN’T? Dump them. 67
  68. 68. The Gossip Principle (& Hater Corollary) Create something that’s worth spreading & spreadable... then be prepared for the haters.Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 68
  69. 69. 7. The Jessica Phenomenon 69
  70. 70. 70
  71. 71. The Jessica Phenomenon: Attitude is contagious. 71
  72. 72. Recap • The Uh-Oh Assertion • The Lewinsky Postulate • The Red Sole Effect • The Make Them BEG Mindset • The Cabbage Patch Criterion • The Gossip Theorem (& The Hater Corollary) • The Jessica PhenomenonCopyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 72
  73. 73. Or ju st Goog le me! MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 73
  74. 74. Tough Love Time:Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 74
  75. 75. Questions • Did you have any “uh-oh” moments? What’s the inherent “a-ha”? • Is your “personal brand” working for you, REALLY?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 75
  76. 76. Are you known for where you’re GOINGor for where you’ve BEEN? 76
  77. 77. Questions • Do you have a strong niche and associated USP? What’s your red sole? • Do you see yourself the way the world sees you?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 77
  78. 78. 78
  79. 79. Questions • Does your personal brand make you MONEY? • Drive opportunities?Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 79
  80. 80. If NOT, start here...Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830 80
  81. 81. 2this is whatpeople SEE HOW YOU LIVE What you say & do WHAT YOU WANT Future Goals & Objectives WHAT YOU BELIEVE IN Principles & Values This is what determines WHY ARE YOU HERE? what people Purpose see. Start HERE. WHO ARE YOU? Innate Passions, Talents & Interests 81
  82. 82. Or ju st Goog le me! MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 82

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