A LinkedIn PrimerMichelle MagoffinPrincipal, Bossy Interactivemichelle@bossyinteractive.comLinkedIn.com/in/magoffinFaceboo...
Let’s Do This IntroductionsDemographics     You Your Business  Questions
200,000,000 people use LinkedIn
200MILLION
Source: CMSwire.com
Source:CMSwire.com
200,000,000 + 1            you
Anatomy of aLinkedIn Profile
If you can’t be found in search,         you don’t exist
Connections
Cinderella wasn’t the only girl invited to the ball                    The One                 Ugly Stepsisters           ...
And now, for my next trick…
Invitations
I, Robot
That’s enough about me…
What about my company?
What about LinkedIn Groups?
This is the best use of LinkedIn Groups…
Join relevant groupsInteract if it appears to work   for others in that group
Questions?
And
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
A LinkedIn Primer
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A LinkedIn Primer

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I gave this presentation to the Young Professionals Group at a local chamber of commerce. They were mostly LinkedIn novices.

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A LinkedIn Primer

  1. 1. A LinkedIn PrimerMichelle MagoffinPrincipal, Bossy Interactivemichelle@bossyinteractive.comLinkedIn.com/in/magoffinFacebook.com/BossyInteractive January 2013
  2. 2. Let’s Do This IntroductionsDemographics You Your Business Questions
  3. 3. 200,000,000 people use LinkedIn
  4. 4. 200MILLION
  5. 5. Source: CMSwire.com
  6. 6. Source:CMSwire.com
  7. 7. 200,000,000 + 1 you
  8. 8. Anatomy of aLinkedIn Profile
  9. 9. If you can’t be found in search, you don’t exist
  10. 10. Connections
  11. 11. Cinderella wasn’t the only girl invited to the ball The One Ugly Stepsisters Hotties Maybes
  12. 12. And now, for my next trick…
  13. 13. Invitations
  14. 14. I, Robot
  15. 15. That’s enough about me…
  16. 16. What about my company?
  17. 17. What about LinkedIn Groups?
  18. 18. This is the best use of LinkedIn Groups…
  19. 19. Join relevant groupsInteract if it appears to work for others in that group
  20. 20. Questions?
  21. 21. And

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