Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The New Facebook Business Manager - State of Search 2014


Published on

A introduction and rundown of features to the new Facebook Business Manager with assistance from the world of Doctor Who.

Published in: Marketing
  • Be the first to comment

The New Facebook Business Manager - State of Search 2014

  1. 1. @michellemsem @clixmarketing The New Facebook Business Manager P R E S E N T E D B Y MI C H E L L E MO R E H O U S E D I R E C T O R : A C C O U N T S , E F F I C I E N C Y , C OMMU N I T Y – C L I X MA R K E T I N G S T A T E O F S E A R C H – N O V EMB E R 1 7 , 2 0 1 4
  2. 2. @michellemsem @clixmarketing Starring THE DOCTOR COMPANION
  3. 3. @michellemsem @clixmarketing Earth: Early 2014 OPTIONS ACCORDING TO SKILL SET
  4. 4. @michellemsem @clixmarketing Beginner  Log in/out of each individual account.
  5. 5. @michellemsem @clixmarketing Intermediate  Multiple browsers open.
  6. 6. @michellemsem @clixmarketing Advanced  Multiple Users within Chrome.
  7. 7. @michellemsem @clixmarketing Planet Facebook  Hi new client! I liked your page. Can you add me at My personal Facebook is awesome. This Sucks.
  8. 8. @michellemsem @clixmarketing Show of Hands  Business with multiple accounts/pages.  Business manager with multiple businesses.  Business manager with multiple employees working on accounts.  Business who uses an agency to manage ads.  Business manager with multiple businesses and uses different agencies for each.  Agency with multiple clients.  Agency with multiple employees who manage client ads.
  9. 9. @michellemsem @clixmarketing Time Lord It’s bigger on the inside.
  10. 10. @michellemsem @clixmarketing Earth: November 17, 2014 WELCOME TO YOUR TARDIS
  11. 11. @michellemsem @clixmarketing The Rundown  Why Facebook Business Manager?  Why Should You Care?  How Do You Use It?  Are There Any Drawbacks?
  12. 12. Why Business Manager?  Centralize access and management under a single login.  Shift page and ads ownership from individual user to @michellemsem @clixmarketing Business Manager.  Invite and manage co-workers and employees; control account access per individual.  Individuals can be linked to multiple Business Managers.  Agencies can request access to pages and ads accounts directly from Business Manager.
  13. 13. Sound Familiar? MCC’s FTW!!! @michellemsem @clixmarketing
  14. 14. @michellemsem @clixmarketing Why Should You Care?  Ownership of pages and ads accounts are no longer associated with individuals.  New employees.  New agencies.
  15. 15. @michellemsem @clixmarketing How Do You Use It?  Whoever manages (admin) your business’s Facebook page should head to  Remain logged in to personal account.  Click the persistent down arrow and click “Create Business.”  Fill in the requested information and link your primary Facebook page.  The individual will then enter their name and desired business email address.  Yes! Login with your personal Facebook account, but be identified within Business Manager (and receive notifications) as your business email!
  16. 16. @michellemsem @clixmarketing Accessing the Account  Start from your personal login.  Able to access Business Manager through drop down.
  17. 17. @michellemsem @clixmarketing Add Accounts PAGES! ADS!
  18. 18. @michellemsem @clixmarketing Request Access REQUEST ACCESS TO ADS REQUEST ACCESS TO PAGES
  19. 19. @michellemsem @clixmarketing
  20. 20. Power Editor for Business @michellemsem @clixmarketing Manager Yes, It Still Rocks.
  21. 21. Settings Manage People @michellemsem @clixmarketing Michelle has been upgraded to John Lee.
  22. 22. @michellemsem @clixmarketing Adding Users Add Another Admin ◦ This is how you pass the “keys” of Business Manager ownership from one person to another. Add Employees ◦ Always need companions.
  23. 23. @michellemsem @clixmarketing Potential Drawbacks  New “business manager” paradigm isn’t always intuitive or obvious.  Once accounts are linked, who owns it? Who can see it?  Link existing Facebook account groups to Business Manager.  If you continue to add accounts to these groups, you have to manually update the link in Business Manager. Tedious!  Business Manager page or ad account access request is predicated on the recipient also using Business Manager.  There’s no way of knowing who is or is not using FBM. #shotinthedark  There are bugs when using Power Editor.  Glitchy when switching between accounts. Edit correct campaigns, ad groups, ad sets - but the editor tries to upload to a different account.
  24. 24. @michellemsem @clixmarketing Moral of the Story? Get your sonic screwdriver and stay clever. Facebook Business Manager is a great time saver, but isn’t 100% perfect yet!
  25. 25. @michellemsem @clixmarketing Get Started!
  26. 26. @michellemsem @clixmarketing Questions? BUSINESS MANAGER OR DOCTOR WHO
  27. 27. @michellemsem @clixmarketing Thank You! Have Questions? @michellemsem