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Michelle Laurie
Knowledge management specialist
South Asia Urban Knowledge Hub
12-14 March 2015, Kathmandu
Communications
...
What is research communications?
Research communication is defined as the ability to
interpret or translate complex resear...
Distillation of findings
Plain Language
Accessibility
(use visuals)
Tailored for Different Audiences
We will cover:
• Audience
• Key messages
• Your elevator pitch
• Data visualization
• Media
• Policy brief
Lessons to address WASH in urbanization
It’s a process
Key Messages… the process
1. Start by choosing something to work on.
1. Pick a priority audience you must communicate
with...
Key Messages… the process
3. Developing communication objectives
Knowledge: what new things do you want them to
learn abou...
Ex: chocolate as
meeting snack
• New Knowledge:
– Latest price of chocolate, health benefits,
emotional benefits
• New Att...
Developing
communications objectives
3. What do you want to achieve in
communicating with this audience?
• Page 2 of your ...
Developing Comms Objectives Cont’d
• Objectives should relate to audience needs and
interests
• Objective should be SMART ...
Goal: Better Meetings
Project Obj:
To allocate budget for
chocolate at all K-Hub
Mtgs
Audience Needs:
Benefits re: happine...
Ex. SMART Comms
Objectives
• Knowledge
– To ensure at least 50% of K-Hub members understand that
chocolate is economical, ...
Communication objectives
• Develop communication objectives for the
areas of change
• Page 3
• Column (communication objs)...
Convert obj to a key message
Recall project objective:
– To allocate budget for chocolate at all K-Hub meetings.
Recall co...
Considerations:
• Language and style (for your audience)
• Tell them something new
• Give information they can use
• Move ...
Key messages
4. Develop key messages
• 2 min inspiration– Power of Words
• Page 3 of handout, column Key Messages
• 5 mins...
An Elevator Pitch
• It’s a world of sound bytes, convey your
message in a very short amount of time
Some quick examples
• A billion for a billion (1 minute)
• The Girl Effect (Nike), 2 minutes)
5. Create your pitch
1. Who are you?
2. What do you do?
3. Why are you unique?
4. Goal?
• 3rd floor = 30 seconds
• Page 4 ...
Let’s Practice!
• Find a partner
– deliver your headline pitch
– give and receive feedback (5 mins)
• Volunteer to give yo...
Communication tasters (1 hr each)
• Data
visualization
• Media
• Policy brief
Key messages elevator pitch
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Key messages elevator pitch

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This presentation supported the South Asia Urban Knowledge Hub March 2015 learning session on identifying your audience, developing key messages and an elevator pitch. This was part of a 2 day learning meeting on communicating our research.

Published in: Leadership & Management
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Key messages elevator pitch

  1. 1. Michelle Laurie Knowledge management specialist South Asia Urban Knowledge Hub 12-14 March 2015, Kathmandu Communications “Taster”
  2. 2. What is research communications? Research communication is defined as the ability to interpret or translate complex research findings into language, format and context that non experts can understand. DFID
  3. 3. Distillation of findings
  4. 4. Plain Language
  5. 5. Accessibility (use visuals)
  6. 6. Tailored for Different Audiences
  7. 7. We will cover: • Audience • Key messages • Your elevator pitch • Data visualization • Media • Policy brief
  8. 8. Lessons to address WASH in urbanization
  9. 9. It’s a process
  10. 10. Key Messages… the process 1. Start by choosing something to work on. 1. Pick a priority audience you must communicate with and define: – Knowledge – Attitudes – Practice – Where they get information – Information they need 10 minutes, fill in page 1 of your worksheet – go!
  11. 11. Key Messages… the process 3. Developing communication objectives Knowledge: what new things do you want them to learn about your subject? Attitudes: what changes in opinion do you want to stimulate? Practice: what new things would like them to do? What should they stop doing?
  12. 12. Ex: chocolate as meeting snack • New Knowledge: – Latest price of chocolate, health benefits, emotional benefits • New Attitudes: – You should want to eat (and provide) chocolate during meeting breaks rather than other snacks. • New Practice: – Meeting organizers should buy chocolate for all our meetings
  13. 13. Developing communications objectives 3. What do you want to achieve in communicating with this audience? • Page 2 of your handout – your ideas • 5 minutes – go!
  14. 14. Developing Comms Objectives Cont’d • Objectives should relate to audience needs and interests • Objective should be SMART (see worksheet)
  15. 15. Goal: Better Meetings Project Obj: To allocate budget for chocolate at all K-Hub Mtgs Audience Needs: Benefits re: happiness, performance, productivity, relative price Communication Obj. Show mtg organizers that providing chocolate as a snack leads to more productive meetings and outcomes.
  16. 16. Ex. SMART Comms Objectives • Knowledge – To ensure at least 50% of K-Hub members understand that chocolate is economical, nutritional and provides energy, by Dec 2015. • Attitude – To persuade at least 2 K-Hub meeting organizers that chocolate is the snack of choice for effective and productive meetings by Dec 2015. • Practice – To increase the number of K-Hub meetings with chocolate by 50% by Aug 2017.
  17. 17. Communication objectives • Develop communication objectives for the areas of change • Page 3 • Column (communication objs) • 5 mins
  18. 18. Convert obj to a key message Recall project objective: – To allocate budget for chocolate at all K-Hub meetings. Recall communication objective: – To show mtg organizers that providing chocolate as a snack leads to more productive meetings and outcomes. Messages: • Chocolate is brain food • Eat chocolate during meetings to sustain people’s energy • Happy meeting participants equals great results • People want to attend your meetings when you serve chocolate! • One chocolate tastes better than 10 carrots – choose chocolate and save money.
  19. 19. Considerations: • Language and style (for your audience) • Tell them something new • Give information they can use • Move your audience to take action • Use stories • Snappy slogan • Visuals, engaging presentations • Clear and understandable
  20. 20. Key messages 4. Develop key messages • 2 min inspiration– Power of Words • Page 3 of handout, column Key Messages • 5 mins – go!
  21. 21. An Elevator Pitch • It’s a world of sound bytes, convey your message in a very short amount of time
  22. 22. Some quick examples • A billion for a billion (1 minute) • The Girl Effect (Nike), 2 minutes)
  23. 23. 5. Create your pitch 1. Who are you? 2. What do you do? 3. Why are you unique? 4. Goal? • 3rd floor = 30 seconds • Page 4 in your handout • 15 mins – go!
  24. 24. Let’s Practice! • Find a partner – deliver your headline pitch – give and receive feedback (5 mins) • Volunteer to give your pitch to plenary (PRIZES) – Feedback (10 mins) – The winner is…? • Discussion on messaging (5 mins) • Another example by WaterAid
  25. 25. Communication tasters (1 hr each) • Data visualization • Media • Policy brief

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