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Improving our Policy Engagement Strategies-South Asia Urban K-Hub

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These slides were a refresher of the policy engagement strategy with a focus on research communications. They were used as part of a learning meeting focused on communicating our research with the South Asia Urban Knowledge Hub in March 2015.

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Improving our Policy Engagement Strategies-South Asia Urban K-Hub

  1. 1. Michelle Laurie Knowledge management specialist Improving our engagement strategies: policy and practice (KS & Learning #2) South Asia Urban Knowledge Hub 12-14 March 2015, Kathmandu
  2. 2. Creating demand…. Gaining attention…..
  3. 3. How? Process of policy and practice influencing Who? What? 1. Define the issue 3. Understand your context 2. Articulate the goal 5. Describe your influence story 4. Identify decision makers, key actors, and relationships 6. Monitor and Learn
  4. 4. Influencing Strategy 1 2 3 6 5 4 Review from Sri Lanka (May 2014)
  5. 5. Influencing Strategy? Supporting Strategy? Engagement Strategy?
  6. 6. Step 1: Define the Issue What challenge are we addressing?
  7. 7. Address the entire issue
  8. 8. Step 2: Articulate the goal and objectives: What change do we want to achieve?
  9. 9. Objectives are outcomes that help achieve the goal (small steps)  A change in:  how evidence informs a particular policy;  how policy actors engage with research knowledge;  prominence of a research theme on the policy agenda;  the way budget’s are allocated for implementation
  10. 10. Step 3: Understand your context What is the environment for change? Or CONTEXT IS EVERYTHING!
  11. 11. Monitoring and Evaluation Agenda Setting Decision Making Policy Implementation Policy Formulation Civil Society Donors Cabinet Parliament Ministries Private Sector Adapted from Young, J (2004) Is policy making simple?
  12. 12. Step 4: Identify decision makers, key actors and relationships Who do we need to engage?
  13. 13. Step 5: Describe your influence story What is your process of change?
  14. 14. Factors affecting research uptake Research uptake and changes in people’s lives Effective research communication Research capacity Political context and power relationships Gaps between researchers and research users Character and credibility of evidence Slide adapted from: James Georgalakis, IDS
  15. 15. The role of communications in your influencing strategy
  16. 16. What is research communications? Research communication is defined as the ability to interpret or translate complex research findings into language, format and context that non experts can understand. DFID
  17. 17. Distillation of findings
  18. 18. Plain Language
  19. 19. Accessibility (use visuals)
  20. 20. Tailored for Different Audiences
  21. 21. Think beyond dissemination to engagement
  22. 22. Three ingredients of effective communication Credit: James Georgalakis, IDS
  23. 23. Reaching your audience “channels” Credit: James Georgalakis, IDS
  24. 24. We will cover: • Audience • Message • Your elevator pitch • Data visualization • Media • Policy brief
  25. 25. Step 6: Monitoring and learning: Improving and adapting our process

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