What kind of media institution might distribute your media product?
What kind of media institution might distribute your media product and why?
What is a media institution?A media institution is a non-profit organisation which regulates and distributesadvertising, entertainment and information services.There are many media institutions in the UK, and some of these include: Regulation media institutions TV media institutions Links to magazine institution websites: Magazine Bauer: http://www.bauermedia.co.uk/ media Future PLC: http://www.futureplc.com/ institutions IPC Media: http://www.ipcmedia.com/ I will investigate these three institutions and determine which distributor would be the most appropriate for issuing my magazine.
Bauer, IPC Media & Future PLCBauer Media owns over 80 different magazines with varying genres.These include magazines such as Closer, Heat, Kerrang!, Q, HorseDeals, Garden News, Sea Angler, Practical Classics and more.This institution already publishes one of the UK’s leading rockmagazines (Kerrang!) and therefore this would be a good publisherto distribute my own magazine because they have plenty ofexperience handling this particular genre of magazine. However, Iwill have to investigate whether or not I would want to enter into apublisher who already has such a well-known and liked magazine.IPC Media owns many different magazines, and some of these includeMarie Claire, Horse and Hound, NME, In Style and Amateur Photographer.This institution publishes only one major rock/indie magazine andthis is NME. This is a high-profile magazine which from my previousresearch I have found brings in a wide audience. This publisherwould be particularly useful to distribute my own magazine becauseIPC Media do not have a specific rock/alternative magazine in theirrepertoire and so this would be an ideal way of entering the massmarket with a new product.Future PLC publishes many magazines in the genres ofGames, Technology, Music, Movies and Active. These magazines includePlaystation: Official Magazine, Digital Camera, Metal Hammer andCycling Plus.This institution has a fairly wide range of rock magazines that arenot as popular as the likes of Kerrang! and NME. These are MetalHammer, Classic Rock and Rhythm. These seem to cater to less of amass market than magazines distributed by the above publishers.This would be a good way for me to enter a niche market.
How my magazine would fit into the institutions’ portfolio My magazine would fit alongside these other rock magazines from various publishers (including Bauer Media) well because the codes and conventions I have followed allow the audience to identify the genre of the magazine. The publishers I have already mentioned have a selection of rock magazines within their repertoire which would allow ACID to become part of an institution which already handles some form of rock/alternative material. This means that the magazines would be
Comparing PortfoliosI have chosen IPC Media as the best publisher to distribute ACID magazine as they don’t have a specificrock/alternative magazine already (other than NME which would be classed as rock/indie) and so wouldbe able to cater to the target audience better and I feel like more time would be able to be spent on mymagazine because the range of magazines isn’t as broad as that of Bauer Media. These magazines look quite similar and so my magazine fits in nicely with the other rock product that IPC Media create. However, it is different enough that the general market would also want to buy ACID magazine and not just NME because the genre is slightly different as NME cater to artists such as Lily Allen and Franz Ferdinand which are considered Indie Rock whereas ACID feature bands like Fall Out Boy and You Me At Six (Rock/Alternative).
Media In Other AreasMany rock magazines and magazines in general have extended their products into other areas. Thisis mainly things like online (so websites and forums) and radios/TV channels which show the musicthat the magazines features 24 hours a day. This helps to keep the audience interested as the mediatakes over young people (as these are the target audience). Things like QR Codes in my magazinehelp to promote this as it links to the ACID website for extra content. A radio station is a good way to promote the music that the magazine has, so ACID RADIO would play artists like You Me At Six and Fall Out Boy because these are specific to the target RADIO audience. New music would also be played because the audience enjoy hearing new bands. This website would be extremely popular as young ACIDRADIO.CO.UK people are more likely to go on the internet and enjoy free content and so this would be a good media to branch in to.