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  1. 1. Representation
  2. 2. How My Characters Are RepresentedThe characters in my magazine are represented as rebellious, free, passionate and at times violent.However this is all part of the rock genre and fans are often pulled in to magazines which featurerebellious characters as they want to make a different and stand out against everyone else asindividuals and feel unique.Giving them the right to express their feelings and emotions through clothing is a large part of the rockgenre and so my characters are often dressed in black to symbolise the fans belief of going againstsociety and dressing ‘inappropriately’.Males are largely represented as being aggressive and strong-minded. This is because the majority ofthe target audience is male and so I felt the need to represent the gender as something that they wouldwant to idolise and aspire to be. Woman are represented as good singers and up for a good time andnot as sex symbols like in pop and R&B magazines.No specific ethnic groups are represented in my magazine because I felt like ACID isn’t about that andis instead solely focussed on the music and the passion the fans and artists have for it.Teenagers and young adults are featured heavily in my magazine as this is the target audience of theproduct and so the fans can more easily identify with the characters that are shown than with that ofolder people. They are mostly represented in a good way by being passionate about what they love.Sexuality, physical ability/disability and regional identity aren’t heavily represented because mymagazine caters for the wider general audience and don’t provide for specific things.
  3. 3. GenderMale characters are the predominant characters featured in my magazine althoughfemale characters are also represented through images.• Males are more likely to read this magazine and idolizemale characters which they can look up to and aspire to be,and so representing them as strong willed individuals givesthe right message towards young people while stillmaintaining a sense of rebellion. The media packs I analysedtold me that magazines such as NME are largely read bymales and have a 73% male readership. Having my subjectson the cover page looking aggressive gives a sense of strongmasculinity to the magazine which males would be morelikely to embrace.• Females are represented by the main image on the contents page as the character isdressed in dark clothing (the image is black and white) and is shown to be singingpassionately to what the fans can imagine to be an audience at a gig. This means thatwomen are shown to be intense when it comes to music and so this also appeals to theaudience as most fans would appreciate a determined and independent woman. There isoften around a 30% female readership of rock magazines and so this is used to representwoman in a good way.
  4. 4. AgeAge is represented in my magazine as teenagers/young people,because these are the target audience of my product and sothe characters I have used fit into a certain age range(between 17-21).The age range of the subjects in my images being 17-21appeals more to the audience as they can identify easierwith a character which is more like their age, as thetarget audience is also between this range. Having anolder subject in the images and on the front cover would Young women arebe less appealing to the audience because the magazine represented positivelycaters for the younger generation and newer bands. in my magazineThe stereotypes of these ages don’t seem to be as present in the images on mymagazine, as there is no alcohol/drugs etc. present. However, the aggressive pose of thesubject in the main cover photo would be stereotypical to the older audience’srepresentation of teenagers as they are often found to be violent and rowdy.
  5. 5. ClassThe dominant class represented in my magazine is working class, as a lot of artistshave worked their way up to stardom from gritty recording studios in basementsbefore they were signed. This appeals to the working class audience as they feellike they can connect better to the artists as they aspire to do exactly the same(working their way up into fame).However, middle class is also represented in this magazine by showing popularrock bands which have earned a living for themselves respectfully.The price for my magazine is £4.99 which can be classed as expensive yet theaudience will pay the price of this for the content. It is still affordable on aworking class wage.
  6. 6. EthnicityThe dominant ethnicity in the magazine is white/Caucasian (monocultural) whichhasn’t been represented deliberately. Ethnicity was not particularly highly consideredwhile making my magazine and instead I focussed on things such as what music wasappropriate to show in my magazine.The use of Caucasian models throughout my photography is due to the fact that Ididn’t have access to any other ethnicity models because of the location of where I livebecause there isn’t a diverse range of ethnicities.However, this is appropriate because the readers of my magazine are more likely to beone specific ethnic group than multicultural, as the genre is more refined than that ofpop. This could be a stereotype in itself though because there is a distinct possibilitythat different ethnicities also enjoy rock music. Caucasian people are represented heavily in my magazine
  7. 7. AudienceDefining the AudienceAge: The age of the audience for ACID magazine aims to be specifically around 17-21, but the general range is16-25 year olds. This is so that the magazine is targeted to a younger audience.Gender: The gender is mainly male but ACID will also have a small female readership. The radio isapproximately 70:30.Class: The class is mostly working class people, although middle class would also have a large readership.Ethnicity: No preference, although the magazine more greatly represents the Caucasian ethnicityUses & GratificationInformation – I had to investigate the relevant interests to my audience, so this included researching bandswhich the target audience would appreciate, so new bands that have recently surfaced and old favourites.Also, reviewing albums helped to draw the audience in so research on different artists albums was alsohelpful, as well finding which gigs were nearby for the audience so that they were up to date withinformation.Personal Identity – The audience want the subjects to appear as though they are a part of real life and are theliving stereotypes and what they want to aspire to be. This meant that I dressed my models up to look the part(in dark clothes and with relevant props) so that the audience could more easily identify.Integration and Social Interaction – I aimed to identify with the audience throughout my magazine by havingmodels in photos that the audience would want to look up to and idolize and also by gaining an insight intothe minds of the fans by including relevant profanities and informal language.Entertainment – The music featured in the magazine aims to be entertaining by having interviews whichwould let the fans further expand their knowledge of rock music and having posters and content which wouldmake the experience more fun and not feel particularly challenging.