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How Health Profession Educators Should Use Social Media

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2014 International Conference on Residency Education (Toronto, Canada) - Social Media Summit

#SoMeSummit #ICRE2014

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How Health Profession Educators Should Use Social Media

  1. 1. How health professions educators should use social media Michelle Lin, MD October 22, 2014
  2. 2. I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization. Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication. Michelle Lin, MD October 23, 2014
  3. 3. There is no greater job than being an EDUCATOR.
  4. 4. We want to make a difference.
  5. 5. 3 groups of people in education in 2009 Clinician-educator Educator-scholar Digital innovator-educator
  6. 6. 3 groups of people in education in 2009 Clinician-educator Educator-scholar Digital innovator-educator Academic value
  7. 7. 3 groups of people in education in 2009 Academic value Clinician-educator Educator-scholar Digital innovator-educator
  8. 8. Who our LEARNERS are listening to in 2009 Academic value Clinician-educator Educator-scholar Digital innovator-educator
  9. 9. Who our LEARNERS are listening to in 2009 Academic value Clinician-educator Educator-scholar Digital innovator-educator But is this where we are in 2014?
  10. 10. Emergence of social media in Emergency Medicine 2002-2013 Cadogan M, Thoma B, Chan TM, Lin M. Free Open Access Meducation (FOAM): the rise of emergency medicine and critical care blogs and podcasts (2002-2013). Emerg Med J. 2014 Oct;31(e1):e76-7.
  11. 11. Academic value Where are we in 2014? Clinician-educator Educator-scholar Digital innovator-educator
  12. 12. Academic value Where are we in 2014? Clinician-educator Educator-scholar Digital innovator-educator
  13. 13. Academic value Where are we in 2014? Clinician-educator Digital innovator-educator Educator-scholar
  14. 14. Academic value Clinician-educator Digital innovator-educator Educator-scholar
  15. 15. New stars are being born in medical education Academic value Clinician-educator Digital innovator-educator Educator-scholar
  16. 16. New stars are being born in medical education Academic value Clinician-educator Educator-scholar Digital innovator-educator
  17. 17. New stars are being born in medical education Academic value Clinician-educator Educator-scholar Digital innovator-educator
  18. 18. My vision for 2016
  19. 19. Academic value My vision for 2016 Clinician-educator Digital innovator-educator Educator-scholar
  20. 20. Academic value My vision for 2016 Clinician-educator Educator-scholar Digital innovator-educator
  21. 21. My vision for 2016 Academic value Educator-scholar Clinician-educator Digital innovator-educator
  22. 22. Academic value My vision for 2016 Clinician-educator Digital innovator-educator Educator-scholar
  23. 23. Academic value My vision for 2016 Clinician-educator Educator-scholar Digital innovator-educator
  24. 24. Academic value My vision for 2016 Clinician-educator Digital innovator-educator Educator-scholar
  25. 25. Academic value My vision for 2016 Clinician-educator Digital innovator-educator Educator-scholar
  26. 26. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  27. 27. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  28. 28. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  29. 29. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  30. 30. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD We want to make a difference
  31. 31. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD We want to make a difference where the learners are
  32. 32. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD We want to make a difference... where the learners are as a part of a global community.
  33. 33. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Today’s students are no longer the people our educational system was designed to teach.” - Marc Prensky, Digital Natives, Digital Immigrants
  34. 34. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD How can I get started in the social media movement?
  35. 35. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember: all I'm offering is the truth. Nothing more. - Morpheus, The Matrix
  36. 36. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Build your digital brand identity “All the world’s a stage.” - William Shakespeare As You Like It
  37. 37. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  38. 38. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  39. 39. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD What’s your current identity? When it comes to your platform (identity), you can’t afford to build your house on a rented lot. - Michael Hyatt Platform: Get Noticed in a Noisy World
  40. 40. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Leslie Flynn
  41. 41. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Ali Reza Jalali
  42. 42. Ali Reza Jalali
  43. 43. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD I’ve assessed my digital identity. Now what?
  44. 44. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Build your digital brand identity Amplify your signal-to-noise ratio
  45. 45. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Home Base Social Media Framework Embassies Outposts
  46. 46. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Home Base Social Media Framework Embassies Outposts
  47. 47. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Home Base Social Media Framework Embassies Outposts
  48. 48. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Home Base Social Media Framework Embassies Outposts
  49. 49. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Google Alert www.google.com/alerts Emails you about internet mentions
  50. 50. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Social Media Framework Home Base Embassies Outposts
  51. 51. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD A MUST: Join and engage in Twitter 1. Choose a timeless professional identity. 2. Add a professional photo. 3. “Lurk” for a few days. 1. Engage with others to start building your CoP. • Provide expertise • Add value • Ask questions • Role-model lifelong learning habits
  52. 52. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD How do I add value on Twitter? Call attention to timely resource Co-creation of knowledge
  53. 53. The power of Twitter
  54. 54. The power of Twitter
  55. 55. The power of Twitter
  56. 56. The power of Twitter
  57. 57. The power of Twitter
  58. 58. The power of Twitter
  59. 59. The power of Twitter
  60. 60. The power of Twitter
  61. 61. The power of Twitter
  62. 62. The power of Twitter
  63. 63. The power of Twitter
  64. 64. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Not all tweets are created equal Twitter study of 2 million tweets Assumption: VALUE is suggested by ENGAGEMENT, which can be inferred from the # of retweets https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
  65. 65. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD % Change in Retweets https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
  66. 66. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia”
  67. 67. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” “Tweetations” within the first 3 days of article publication can predict highly cited articles. Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles. Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123.
  68. 68. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice.
  69. 69. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice.
  70. 70. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. Ann Emerg Med 2014
  71. 71. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. Ann Emerg Med 2014
  72. 72. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. Ann Emerg Med 2014
  73. 73. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. CJEM 2014
  74. 74. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. Emerg Med J 2014
  75. 75. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. J Grad Med Educ 2014
  76. 76. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD “Twitter seems pointless in REAL academia” Build your virtual community of practice. Emerg Med J 2014
  77. 77. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  78. 78. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD I’ve established my identity on Twitter. Now what?
  79. 79. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Experiment with other platforms • Wiki • Discussion forum • Podcast • Videos
  80. 80. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Experiment with other platforms • Wiki • Discussion forum • Podcast • Videos
  81. 81. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Build a home base: Blog Podcast Website
  82. 82. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Build a home base: Content is king.
  83. 83. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Best practice standards from: • The blogging world • User experience research • Instructional design theories
  84. 84. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Best practice standards from the blogging world 1. Post regularity 2. Timely responses to comments 3. Spelling / grammar 4. Announce your new blog posts through “embassies” 5. Track your success (Google Analytics)
  85. 85. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  86. 86. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD
  87. 87. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Best practice standards from user experience data http://www.nngroup.com/
  88. 88. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Eyetracking Data 1. F-style reading http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/
  89. 89. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Eyetracking Data • Use subheaders • Use digits for numbers 1. F-style reading http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/
  90. 90. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Best practice standards from instructional design theory Mayer’s Cognitive Theory of Multimedia Design If content is KING, then design is QUEEN.
  91. 91. Coherence Principle
  92. 92. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Before After Issa N, Mayer RE, Schuller M, Wang E, Shapiro MB, DaRosa DA. Teaching for understanding in medical classrooms using multimedia design principles. Med Educ. 2013 Apr;47(4):388-96
  93. 93. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Before After
  94. 94. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Signaling principle People learn better when the words include cues about the organization of the presentation.
  95. 95. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Signaling principle People learn better when the words include cues about the organization of the presentation.
  96. 96. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD What is the next step in the social media movement? Quality assessment Credibility in academia
  97. 97. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD The concept of quality in social media 1. Social Media Index (SM-i) A = Alexa Rank P = Google Page Rank T = Twitter followers F = Facebook likes “Power of the crowd”
  98. 98. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD The concept of quality in social media 2. Modified Delphi consensus of bloggers and podcasters 151 Quality Indicators (QI) through literature review, qualitative analysis, internal audit, and focus groups Peterson QS, Thoma B, Milne WK, Lin M, Chan TM. Quality Indicators for Medical Education Blog Posts and Podcasts (2014 CAEP Conference)
  99. 99. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD The concept of quality in social media 2. Modified Delphi consensus of bloggers and podcasters Subthemes: • Credibility • Content • Design Bloggers identified 14 quality indicators with ≥90% agreement. Peterson QS, Thoma B, Milne WK, Lin M, Chan TM. Quality Indicators for Medical Education Blog Posts and Podcasts (2014 CAEP Conference)
  100. 100. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD The concept of quality in social media Today’s morning consensus session repeated the modified Delphi consensus with medical education leaders
  101. 101. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD The concept of quality in social media 3. AIR Project (Approved Instructional Resources) Scoring instrument to assess quality blog posts and podcasts for graduate medical education learners in EM: • BEEM Score • Content Accuracy • Educational Utility • Evidence Based Medicine • Referenced
  102. 102. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Academic Credibility = Sustainability Challenge: Demonstration of digital scholarship in education Reminiscent of struggles to define educational scholarship
  103. 103. • How Should Health Professions Educators Use Social Media| Michelle Lin, MD Academic Credibility = Sustainability Challenge: Demonstration of digital scholarship in education Glassick standards for scholarship 1. Clear goals 2. Adequate preparation 3. Appropriate methods 4. Significant results 5. Effective presentation – 3P’s • Public dissemination • Peer reviewed • Usable Platform 6. Reflective critique
  104. 104. The Problem
  105. 105. The Problem AND UNLIMITED OPPORTUNITIES
  106. 106. My challenge to you 1.Take the red pill: Teach with reach. 2. Be the digital Swiss army knife. 3. Help develop quality standards and advance digital scholarship.
  107. 107. There is no greater job than being an EDUCATOR.
  108. 108. There is no greater job than being a EDUCATOR in the SOCIAL MEDIA world.

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