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Analyzing your visitors' search terms can help you better understand their needs. It can provide valuable data about the content and organization of the content on your site.
But if you’re new to looking at search data, it can be overwhelming to figure out where to start and how to make sense of it all.
This presentation explores how to create a semi-automated report for analyzing large amounts of search data on a regular basis. It’s semi-automated because a human still needs to review the data for changes and new trends, but this process can save a lot of time once you have a solid understanding of the data and the spreadsheet functions in place.
Get your data nerd on and find out how you can save time while improving your site’s user experience.
Learn more by watching a recorded webinar at http://youtu.be/x2_PhowP-DI