Social Media Branding New Sept2009


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Overview of LinkedIn, Facebook and Twitter for small business.

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  • What does “authentic style” mean? It simply means letting your personality shine bright in your business communication. It means letting people learn how it will feel to work with you as well as what you’ll do together. It’s what makes you memorable – remarkable.
  • In order to maintain a powerful style presence, it helps to NAME your style. This way, when you aren’t sure whether something “sounds good”, you have a reference marker – Is this Renaissance Spunk, what I just posted on Facebook? Style Statement Book – Carry McCarthy and Danielle LaPorteAsk friendsWork with a branding/marketing professional to help you hone in
  • I’m often asked HOW to translate a particular style into language. It is really pretty simple – once you name your style and define what that style means for you. Nashelle is a national jewelry design company here in Bend. The style is Bohemian Serene. Peace, Love, Harmony.
  • Our very own Joan Dudley of The Sol Center is Sacred Hip. Sacred is about big ideas, meaning and vision – words like Freedom, Maximizing potential. Hip is edgy, current – Your InnerNet Service Provider is very timely and happening for a tagline.
  • These are three of the most talked-about Social networking platforms, aside from Blogging.
  • Once you have your style named and clarified, you are ready to figure out what social media platforms you might use. Ask yourself these questions…
  • Social Media Branding New Sept2009

    1. 1. Authentic <br />Style<br />Branding <br />in <br />Social Media <br />Networking<br />Strategy<br />Clear<br />Messaging<br />Engagement<br />“Being your brand” in social networking<br />
    2. 2. Authentic Style =<br />Your personality<br />Your Voice<br />Out Loud.<br />Photo by egor.gribanov<br />
    3. 3. Name Your Style<br />Bohemian<br />Organic<br />Renaissance<br />Cosmopolitan<br />Spunk<br />Magic<br />Sparkle<br />
    4. 4. Authentic Style: Bohemian Serene<br />
    5. 5. Authentic Style: Sacred Hip<br />
    6. 6. Social Networking Platforms<br />The Big Three (for now)<br />
    7. 7. Strategy = How can I meaningfully contribute to my target audience?+Where are they listening?<br />
    8. 8. Be a Leading Authority.Provide Value, Service and social exchange. <br />
    9. 9. Linked In<br />Be a Resource.<br />Answer Questions as an expert in your field.<br />Provide referrals.<br />Make meaningful connections.<br />Use your Authentic Style in your Profile.<br />
    10. 10. Bookkeeper:<br />Adventures in<br />Small Business Bookkeeping<br />Interior Designer:<br /> Photo Inspiration <br /> of the Day<br />Reminder:<br />Bring Your <br />Authentic Style<br />Photo by Nanimo on Flickr<br />
    11. 11. Authentic Style in Twitter<br />
    12. 12. Facebook Pages<br />What would it be like to work with you?<br />News about your business<br />Share your work<br />Share blog posts<br />Specials and events only on Facebook<br />Don’t forget to use your voice – your style.<br />
    13. 13. Authentic Style on Facebook Pages<br />
    14. 14. Clear Messaging<br />Who are you and what are you trying to say??<br />Photo by Seafarer<br />
    15. 15. I am a leading-authority in…<br />
    16. 16. And here’s what you MUST know…<br />
    17. 17. Social Media is Social…<br />
    18. 18. Contribution is Queen<br />Photo by Logan Antill on Flickr<br />
    19. 19. Be: <br />Memorable<br />Interesting<br />Useful<br />Engaged<br />Conscious<br />Authentic <br />Style<br />Strategy<br />Clear <br />Messaging<br />Engagement<br /><br />@eloquentlystatd on Twitter<br />Michelle Barry Franco on LindedIn<br />Eloquence Communication on Facebook<br />