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Social Media Branding New Sept2009


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Overview of LinkedIn, Facebook and Twitter for small business.

Published in: Technology, Business
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Social Media Branding New Sept2009

  1. 1. Authentic <br />Style<br />Branding <br />in <br />Social Media <br />Networking<br />Strategy<br />Clear<br />Messaging<br />Engagement<br />“Being your brand” in social networking<br />
  2. 2. Authentic Style =<br />Your personality<br />Your Voice<br />Out Loud.<br />Photo by egor.gribanov<br />
  3. 3. Name Your Style<br />Bohemian<br />Organic<br />Renaissance<br />Cosmopolitan<br />Spunk<br />Magic<br />Sparkle<br />
  4. 4. Authentic Style: Bohemian Serene<br />
  5. 5. Authentic Style: Sacred Hip<br />
  6. 6. Social Networking Platforms<br />The Big Three (for now)<br />
  7. 7. Strategy = How can I meaningfully contribute to my target audience?+Where are they listening?<br />
  8. 8. Be a Leading Authority.Provide Value, Service and social exchange. <br />
  9. 9. Linked In<br />Be a Resource.<br />Answer Questions as an expert in your field.<br />Provide referrals.<br />Make meaningful connections.<br />Use your Authentic Style in your Profile.<br />
  10. 10. Bookkeeper:<br />Adventures in<br />Small Business Bookkeeping<br />Interior Designer:<br /> Photo Inspiration <br /> of the Day<br />Reminder:<br />Bring Your <br />Authentic Style<br />Photo by Nanimo on Flickr<br />
  11. 11. Authentic Style in Twitter<br />
  12. 12. Facebook Pages<br />What would it be like to work with you?<br />News about your business<br />Share your work<br />Share blog posts<br />Specials and events only on Facebook<br />Don’t forget to use your voice – your style.<br />
  13. 13. Authentic Style on Facebook Pages<br />
  14. 14. Clear Messaging<br />Who are you and what are you trying to say??<br />Photo by Seafarer<br />
  15. 15. I am a leading-authority in…<br />
  16. 16. And here’s what you MUST know…<br />
  17. 17. Social Media is Social…<br />
  18. 18. Contribution is Queen<br />Photo by Logan Antill on Flickr<br />
  19. 19. Be: <br />Memorable<br />Interesting<br />Useful<br />Engaged<br />Conscious<br />Authentic <br />Style<br />Strategy<br />Clear <br />Messaging<br />Engagement<br /><br />@eloquentlystatd on Twitter<br />Michelle Barry Franco on LindedIn<br />Eloquence Communication on Facebook<br />