To Groupon or not to Groupon?
Can be financially detrimental
Example: $70 service
Groupon will sell for $35
Groupon will keep $17.50
You will “make” $10 (minus overhead, taxes)
Bottom line: You will net about $10 of a $70
service, and you will have to honor ALL of
the deals you sell
Daily Deals: Groupon, Living Social, Amazon, Etc.
• Are these the clients you want to attract to your
• Will your regular clients be able to get in?
• Will you get a negative business reputation if new
clients can’t get in when they think they should be
• Many professionals feel that it cheapens their
profession…and how will that help YOU in the field?
Your reputation is online, even if your business isn't. Take control of how the web
world sees your business, and protect your bottom line. Check Yelp, Google, Angie’s
List and more to see what is being said about you and engage your clients, respond to
Update your LinkedIn profile &
ALWAYS ALWAYS ALWAYS
Carry Business Cards
A Few More Things…
• Update your website and social media sites – and keep them
updated and relevant.
• Have a social media? Do they link back to your website? Does your
website link to them? They should!
A Few More Things…
• Do you tweet? Twitter limits you to 140 characters - which can
feel very stifling...but think about this...if you can't get your
marketing point across in 140 characters, then maybe what you're
trying to say IS too long. Today's attention spans are very short.
Brevity is your friend. So tweet well...and tweet brief...and get
your point across quickly.
• Why wait for clients to call you? Why not call them? Has it been
awhile? Call to see how they are and suggest a next appointment!
• Did you know...photos and graphics make a bigger splash on
Facebook than text and links? Consider saying it graphically…and
make that graphic a 800x800 pixel square. It shows up better
• Stay Relevant
• Know the Field
• Determine Further Areas of Study
• Be Better Able to Answer Questions
• Contribute to the Conversation
•Email me at
•Call me at 585-749-5059