Search Engine Optimization for Clients

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A review of a few key principles of search engine optimization that clients should know when working with a website developer

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  • I referenced your excellent presentation in Slideshare group 'BANK OF KNOWLEDGE' : http://www.slideshare.net/group/bank-of-knowledge - to inform our members ...We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Bernard
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  • DearMichelle, this work is very interesting ! Very good information! Bernard
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Search Engine Optimization for Clients

  1. 1. What clients should know about Search Engine Optimization (SEO)
  2. 2. Search engines want to give users relevant results
  3. 3. To help make this happen
  4. 4. Website developers should apply certain best practices when coding websites
  5. 5. And clients should have a general understanding of them
  6. 6. This presentation is for you… the client
  7. 7. Here are a few best practices related to…
  8. 8. Page titles, file names and headings
  9. 9. Page Titles show up here
  10. 10. And here
  11. 11. They should describe the content of the page
  12. 12. They should also include words or phrases…
  13. 13. … that someone searching for information might use
  14. 14. … not words and phrases that you use
  15. 15. Google shows the first 65 or so characters, so keep that in mind
  16. 16. File names should describe the content of the page too
  17. 17. “ id2” isn’t very descriptive
  18. 18. If your web developer is creating a content management system for you…
  19. 19. so you can update the site once they’re done…
  20. 20. … ask them to make sure you have descriptive file names
  21. 21. They might really be impressed…
  22. 22. Or really annoyed…
  23. 23. But you’ll be a satisfied client 
  24. 24. Next are headings
  25. 25. Headings should be in heading tags (h1, h2, h3…)
  26. 26. Not font tags…
  27. 27. Ask your website developer not to use flash to design your site
  28. 28. Flash should only be used for images , not main content or navigation
  29. 29. Why?
  30. 30. Look at this site
  31. 31. Pretty, huh?
  32. 32. Let’s take a look under the hood
  33. 34. There’s a title
  34. 35. But not much else
  35. 36. So if someone entered “chiropractic/nutrition” in the search engine
  36. 37. Which is a little unlikely…
  37. 38. This site probably wouldn’t show up in the first few pages of results
  38. 39. Who knows when it would show up
  39. 40. There’s nothing on the page telling the search engine…
  40. 41. … that this is really a site about chiropractic nutrition
  41. 42. And…
  42. 43. People with visual disabilities, who use screen readers , wouldn’t have access to the content either
  43. 44. There you have it
  44. 45. The best practices for coding page titles , naming files and coding headings
  45. 46. Brought to you by… Door 41 Solutions <ul><li>www.door41.com </li></ul><ul><li>www.smallbusinesswebsitemarketingsolutions.com </li></ul>
  46. 47. Developing educated, informed clients

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