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A full startup journey, from a technical point of view


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In 2011 I started my first company with two friends, 600 applications and 2M downloads later we got acquired by group. This is the speech I wanted to attend 4 years ago before starting the company: real and hard challenges to run a business that needs coding to deliver value.
The "lean startup" is the driver I will use to present all the lessons learnt, that I am going to link with software decisions, tools and architectures. The 3 months accelerator program we did in San Francisco with Mind The Bridge inspired another part of the presentation about context and people.

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A full startup journey, from a technical point of view

  1. 1. A FULL STARTUP JOURNEY from a technical point of view Better Software 2015 - Michele Orsi (@micheleorsi) 1
  2. 2. 2 No need of funding The “reality” Not in selling mood The good and the bad Why this presentation
  3. 3. Map2app overview What platform for creating mobile travel apps Who 3 co-founders with different backgrounds Where Bologna and San Francisco How first paying customer + FFF + 2 investments When started 2011, acquired in 2015 3
  4. 4. Met with co-founders 2008, march Moved abroad2009, july 4 Started company First payed project Once upon a time .. 2011, January 2011, June
  5. 5. 5 The startup engine
  6. 6. 6 Knowledge in the domain Experience but not too much New market emerging in popularity An “obsession” in all discussions The idea
  7. 7. 7 STARTER FREE Revenue sharing iOs app Android app Fixed app price map2app logo Professional $500+ Full revenue First business model iOs app Android app Free or payed app White label
  8. 8. 8 FAIL ’C’ Attitude Content Opportunity Problem vs solution Revenuesharing Customer lifetime value Support .. and the first “storm”
  9. 9. 9 Market niche Early adopters Big projects Startup network .. with a little umbrella ..
  10. 10. 10 Analytics, but ..Ready to scale, but .. Working, but .. User stories done, but .. Technical frustration
  11. 11. 11 Design for validation focus on market fit Long term vision money will arrive Find “secret sauce” do not rely on ads Be a small company focus on saving time Some lessons learnt
  12. 12. 12 The difficult part is in the visibility (of the “good” part) The bad times (beginning of 2012 for us)
  13. 13. 13 Won Mind the Bridge first seed funding: 50k late 2012: the BIG opportunity Incubation period me as biz “front-man”
  14. 14. 14 San Francisco
 the context Accelerator
 advisors, entrepreneur, events The lean startup
 Get out of the building! B2B solution
 subscription Pitch elevator
 found the “value proposition” New investments
 50k (instead of 300k) Silicon Valley accelerator
  15. 15. 15 Data driven decision Insight & KPI drive features Move fast and (do not) break things Good enough code for validation The iterative new process
  16. 16. 16 Availability eager to help Difficulties raising money High competition top universities and startups US centric lack of knowledge Tight network of recommendations american track record Outsider .. together with SV disillusion
  17. 17. 17 European market
 was the biggest one America Europe Asia / Other 30% 60% 10% Italy, the return
  18. 18. 18 The incubator no events or advisors Funds stick with Italy Our growth
 20% per month B2B growth with big publishers Trade fair travel specific Champions are resellers The Italian package
  19. 19. 19 new, smart and more efficient Travel promotion better experience for tourists Curated content app creation Fast and cheap 600 apps and 2M downloads Distribution channel Map2app: our real values ..
  20. 20. 20 .. and the acquisition “how many 'no' are you able to say?”
  21. 21. 21 THANK YOU! @micheleorsi KEEP IN TOUCH: .. AND APPLY (WE ARE HIRING):