Intro to Social Media for APICS-Mid-Atlantic

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Intro to Social Media for APICS-Mid-Atlantic

  1. 1. Intro to Social MediaFor APICS Mid-Atlantic Region--September 22, 2012Presented by Michele Martin
  2. 2. @michelemmartinI’m Michele
  3. 3. Handouts at:michelemmartin.wikispaces.com
  4. 4. Is this how you feel about social media?
  5. 5. De-MystifyingSocial Media
  6. 6. Web 1.0 was. . . • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination
  7. 7. Web 2.0 is. . . • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web
  8. 8. Key Features• Require minimal technical skills—no programming• Facilitate connections, sharing, collaboration—2-way communication!• Privacy and control settings• Different platforms support different online goals/tasks• Support/facilitate multimedia sharing• FREE or very low-cost
  9. 9. Social Media is a Change in Culture
  10. 10. Social media is not. . .
  11. 11. Social media is. . .http://www.flickr.com/photos/vagawi/2459294638/sizes/m/in/photostream/
  12. 12. and. . . http://www.flickr.com/photos/eye2eye/50892860/
  13. 13. and. . . http://www.flickr.com/photos/jamesclay/3509154283/sizes/m/in/photostrea m/
  14. 14. and. . . http://www.flickr.com/photos/europedistrict/6683158541/sizes/m/in/photostream/
  15. 15. And. . . http://www.flickr.com/photos/markop/2523825358/
  16. 16. Powered by . . .
  17. 17. You become. . .
  18. 18. Host
  19. 19. Content Curator
  20. 20. Network Weaver
  21. 21. Teacher
  22. 22. 22You use social media to: Listen Have conversations Educate Support and Connect Collaborate and Enhance
  23. 23. Tools of Social Media
  24. 24. and Fan Pag es (FacSocial Networks ebo ok) & Profil es, Org Pag es and Grou ps (Link edIn) • Can shar e
  25. 25. Blogs • Easy publishing platform • “Posts”—more timely information • “Link Love” • Commenting to create community • Easily incorporate/share media
  26. 26. Twitter • 140 character “tweets” • “Followers” & “Following” • Great for sharing links/tips and making connections • #Hashtags for events, topics • Can access via web, mobile, IM.
  27. 27. Multimedia Sharing • Platform for sharing/finding multimedia • Can create community around media • Can access via web, on smart phones. • Embed/linking/download features
  28. 28. Wikis • Easy-to-use publishing platform • More flexible than a blog • Good for collaborative projects • Can embed media, documents
  29. 29. Content Curation Tools  Easily create regular summaries of relevant content to share with members  “Bookmarklet”  Annotation/commenting  Groups
  30. 30. Social Media in Action
  31. 31. Facebook Fan Page https://www.facebook.com/asha.org
  32. 32. LinkedIn Groups
  33. 33. Twitter https://twitter.com/shrm
  34. 34. Blog http://blog.shrm.org/
  35. 35. YouTube Channelhttp://www.youtube.com/user/shrmofficial?feature=results_main
  36. 36. Wikis
  37. 37. http://parcepsocialmedia.wikispaces.com/
  38. 38. Pinterest http://pinterest.com/omnipress/
  39. 39. Content Curation
  40. 40. Initial Questions Where are your members “hanging out” online now? How can you leverage that? What do they want/need from you? What goals do you have? What kinds of content/information will you share? Where/how can you run experiments?
  41. 41. Tips for Getting Started Discover the technographics of your members. Choose tools that work for your goals, content and member preferences Start slow and stay focused Commit to post Build in learning loops and measurement Respond to engagement Hang in there!
  42. 42. Tips for Building Momentum Move beyond “broadcasting” Connect your channels Try cross-platform campaigns Invite member assistance Integrate social media into face-to-face activities/events
  43. 43. Thank You!Michele Martinmichelemmartin@gmail.com@michelemmartinwww.michelemmartin.com/wfdsm/

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