Web 1.0 was. . . • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination
Web 2.0 is. . . • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web
Key Features• Require minimal technical skills—no programming• Facilitate connections, sharing, collaboration—2-way communication!• Privacy and control settings• Different platforms support different online goals/tasks• Support/facilitate multimedia sharing• FREE or very low-cost
Initial Questions Where are your members “hanging out” online now? How can you leverage that? What do they want/need from you? What goals do you have? What kinds of content/information will you share? Where/how can you run experiments?
Tips for Getting Started Discover the technographics of your members. Choose tools that work for your goals, content and member preferences Start slow and stay focused Commit to post Build in learning loops and measurement Respond to engagement Hang in there!
Tips for Building Momentum Move beyond “broadcasting” Connect your channels Try cross-platform campaigns Invite member assistance Integrate social media into face-to-face activities/events