Using Social Media for Job Search
GJIF Webinar and Learning Event—June 3, 2014
Presented by Michele Martin, The Bamboo Pro...
Michele Martin
Our Agenda
 Key Points About Social Media
 How to Use Social Media to:
 Identify/Research Companies
 Build Networks
 ...
Key Points About Social Media
No Magic Bullet
Complement, not Replacement
Not Just for “Professionals”
Need a Plan
Basic Questions
 What is my geographic
radius?
 Who, within that radius, hires
people like me?
 Which of these organiza...
1. Find Information
•Job leads
•Company info
•Industry/occupat
ional info
2. Build/Maintain Connections
And make existing networks “visible.”
3. Communicate Value
4. Find Job Leads
Identify/Research Companies
Why Research?
 Who will hire you?
 Where do you want to work?
 Who’s in your network and how might they help?
 Customi...
Google Maps Keyword Search
maps.google.com
LinkedIn Company Search
LinkedIn Company Profiles
Company Insights
http://www.google.com/alerts
Keywords
 Names of companies
 Names of key people in organization
 Industries
 Key skills/certifications
 Industry tr...
Other Options
 Company Career websites
 Twitter—Find/follow company and hiring managers
 Facebook Fan Pages
Networking to a New Job
Two Main Goals
 Expand current network—”weak ties” bring leads
 Nurture and build relationships in existing
network— “st...
LinkedIn Is Your Best Friend
 Focused on professional, not personal
 Shows how your network is connected into
companies
...
Start Connecting
 Connect through email contacts
 Regularly review “People You May Know” on LinkedIn Home
Page.
 Review...
Building Your Network
 Reach out to people who viewed your profile.
 Join and participate in Groups—great way to get to
...
Interact!
 Update status with professional info/announcements
 Review newsfeed and comment/respond to activity.
 Share ...
InMaps http://inmaps.linkedinlabs.com/
Using InMaps
 Identify groups of connections to visualize network
 Identify “Super-Connectors”
 Are there clusters that...
LinkedIn Contacts Management
Contact Management Plan
 Daily—check contacts and reach out
 Weekly:
 Add new contacts and make personalized connection...
LinkedIn Home Page
LinkedIn Company Search
Working a Job Opening
Network to a Specific Company
 Search for Company
 On Company Page “How You’re Connected”
 Click “See All”
 1st
level...
Other Ideas
 View the profile of your target connection for specific
information to include in a “request to connect”
 L...
 Status updates
 Work you want
 Companies you want to connect with
 Fan Company Pages/Interact
Communicate Value
Recruiters Use Social Media to:
 Source qualified applicants
 Screen applicants from other sources
Social Media and Online Brand
 LinkedIn
 Facebook
 Online Portfolio (Wiki)
LinkedIn Profile
 Complete the entire profile!
 Upload a professional photo
 Have a great headline and summary
 Highli...
LinkedIn Headline
 Personal brand statement—how do you provide value to
your target audience?
 Opportunity to summarize ...
Writing The Headline
 What are the most pressing questions/problems on your
target market’s mind? What are their greatest...
The LinkedIn Summary
 2,000 word opportunity to communicate about your most
important qualifications and how you will mee...
Writing Your Summary
 Write in 1st
person—”I am. . .”
 Tell stories
 Highlight accomplishments, unique features, qualif...
LinkedIn Skills
LinkedIn Recommendations
Requesting a Recommendation
 Select carefully
 Send personalized request
 Provide some guidance on what they should hig...
Endorsements
Projects
Adding Projects
 Include URL to online info on project (Wiki Portfolio)
 Team members
 Description
 Can re-order proje...
Other Profile Options
LinkedIn Posts
1. Clean up “digital dirt”
2. Project positive image
Facebook Posting
 Remove all photos that are not “professional”
 Untag yourself in photos that are unprofessional.
 Rev...
Facebook Privacy
 You have to choose privacy
 If you need to go on “Lock Down”
 Settings at “Friends” or “Only Me” (thr...
Positive Strategies
 Use status updates to
connect, let people know
about job search, comment
on professional issues.
 R...
Wiki Portfolio
Wikispaces.com
 Can upload documents and images
 Can embed PowerPoint, video
 Use to share:
 Introductory video
 Work...
Finding Job Leads
Jobs in Your LinkedIn Network
LinkedIn Job Postings Search
Jobs in Groups
Finding Leads on Facebook
 Company Fan Pages
 Job Board Pages
 Facebook Applications
 Networking with friends
BEWARE—Y...
Twitter Job Search
 Company accounts
 Recruiter accounts
 Job Boards
 Key Decision-makers
Twitjobsearch.com
Tweetmyjobs.com
#hashtags
More Information/Resources
 http://bambooprojectinc.wikispaces.com/
 www.michelemmartin.com/wfdsm
 michelemmartin@gmail...
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
GJIF Social Media and Job Search Presentation
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GJIF Social Media and Job Search Presentation

  1. 1. Using Social Media for Job Search GJIF Webinar and Learning Event—June 3, 2014 Presented by Michele Martin, The Bamboo Project, Inc.
  2. 2. Michele Martin
  3. 3. Our Agenda  Key Points About Social Media  How to Use Social Media to:  Identify/Research Companies  Build Networks  Communicate value online  Find job leads
  4. 4. Key Points About Social Media
  5. 5. No Magic Bullet
  6. 6. Complement, not Replacement
  7. 7. Not Just for “Professionals”
  8. 8. Need a Plan
  9. 9. Basic Questions  What is my geographic radius?  Who, within that radius, hires people like me?  Which of these organizations would I want to work for?  Who do I know who is connected to those companies?  Who do I need to know who is connected to those companies?  How can I connect to the right people and to current AND future openings?
  10. 10. 1. Find Information •Job leads •Company info •Industry/occupat ional info
  11. 11. 2. Build/Maintain Connections And make existing networks “visible.”
  12. 12. 3. Communicate Value
  13. 13. 4. Find Job Leads
  14. 14. Identify/Research Companies
  15. 15. Why Research?  Who will hire you?  Where do you want to work?  Who’s in your network and how might they help?  Customized job search tools  Interview prep  Culture match
  16. 16. Google Maps Keyword Search maps.google.com
  17. 17. LinkedIn Company Search
  18. 18. LinkedIn Company Profiles
  19. 19. Company Insights
  20. 20. http://www.google.com/alerts
  21. 21. Keywords  Names of companies  Names of key people in organization  Industries  Key skills/certifications  Industry trends
  22. 22. Other Options  Company Career websites  Twitter—Find/follow company and hiring managers  Facebook Fan Pages
  23. 23. Networking to a New Job
  24. 24. Two Main Goals  Expand current network—”weak ties” bring leads  Nurture and build relationships in existing network— “strong ties” bring recommendations/help
  25. 25. LinkedIn Is Your Best Friend  Focused on professional, not personal  Shows how your network is connected into companies  Helps you identify people you want/need to connect to within companies  Contact management that helps you build professional relationships
  26. 26. Start Connecting  Connect through email contacts  Regularly review “People You May Know” on LinkedIn Home Page.  Review contacts of new connections—who might you connect with?  When you meet people in person, follow-up with a LinkedIn connection  Say “yes” more than “no.”
  27. 27. Building Your Network  Reach out to people who viewed your profile.  Join and participate in Groups—great way to get to people for connections!  Be a good “neighbor”--update your status, share articles, make referrals, give advice.  Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.  For 3rd level connections, join groups they belong to and interact via the group
  28. 28. Interact!  Update status with professional info/announcements  Review newsfeed and comment/respond to activity.  Share links to online resources that are useful to your network/profession.  Provide unsolicited recommendations for colleagues and others
  29. 29. InMaps http://inmaps.linkedinlabs.com/
  30. 30. Using InMaps  Identify groups of connections to visualize network  Identify “Super-Connectors”  Are there clusters that are under-represented that you need? How can you add more connections in those clusters?
  31. 31. LinkedIn Contacts Management
  32. 32. Contact Management Plan  Daily—check contacts and reach out  Weekly:  Add new contacts and make personalized connection  Write a recommendation  Do something “extra” for someone in your network  Connect two people who are not connected
  33. 33. LinkedIn Home Page
  34. 34. LinkedIn Company Search Working a Job Opening
  35. 35. Network to a Specific Company  Search for Company  On Company Page “How You’re Connected”  Click “See All”  1st level connections are direct  2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
  36. 36. Other Ideas  View the profile of your target connection for specific information to include in a “request to connect”  Look for Groups they belong to that you can join.  When selecting potential networking contacts, focus on relevant job title and/or number of connections.
  37. 37.  Status updates  Work you want  Companies you want to connect with  Fan Company Pages/Interact
  38. 38. Communicate Value
  39. 39. Recruiters Use Social Media to:  Source qualified applicants  Screen applicants from other sources
  40. 40. Social Media and Online Brand  LinkedIn  Facebook  Online Portfolio (Wiki)
  41. 41. LinkedIn Profile  Complete the entire profile!  Upload a professional photo  Have a great headline and summary  Highlight accomplishments, not responsibilities  Set Profile to “Public”  Link to other online tools (Twitter, Slideshare, etc.)  Re-order items to maximize impact
  42. 42. LinkedIn Headline  Personal brand statement—how do you provide value to your target audience?  Opportunity to summarize most important qualities.  Must be:  Concise  Interesting  Targeted toward your audience’s needs
  43. 43. Writing The Headline  What are the most pressing questions/problems on your target market’s mind? What are their greatest needs?  How do you solve those issues/concerns/problems?  What are most critical keywords?
  44. 44. The LinkedIn Summary  2,000 word opportunity to communicate about your most important qualifications and how you will meet your target employer’s needs.  What makes you unique?  How will you add value?  Why should I hire you?
  45. 45. Writing Your Summary  Write in 1st person—”I am. . .”  Tell stories  Highlight accomplishments, unique features, qualifies, characteristics.  Use most important keywords  Use heads/subheads to break it up  Include your contact info
  46. 46. LinkedIn Skills
  47. 47. LinkedIn Recommendations
  48. 48. Requesting a Recommendation  Select carefully  Send personalized request  Provide some guidance on what they should highlight for your job search  Try GIVING one first!
  49. 49. Endorsements
  50. 50. Projects
  51. 51. Adding Projects  Include URL to online info on project (Wiki Portfolio)  Team members  Description  Can re-order projects
  52. 52. Other Profile Options
  53. 53. LinkedIn Posts
  54. 54. 1. Clean up “digital dirt” 2. Project positive image
  55. 55. Facebook Posting  Remove all photos that are not “professional”  Untag yourself in photos that are unprofessional.  Review timeline and delete posts/comments that reflect poorly in job search  Review Fan Pages you’ve “liked” and “unlike” inappropriate pages  Review apps/games
  56. 56. Facebook Privacy  You have to choose privacy  If you need to go on “Lock Down”  Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting  Limit audiences for past posts  Disable public search  Disable searches by email address
  57. 57. Positive Strategies  Use status updates to connect, let people know about job search, comment on professional issues.  Revise profile to emphasize professional/ educational accomplishments  Share links/resources  Choose friends wisely  Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
  58. 58. Wiki Portfolio
  59. 59. Wikispaces.com  Can upload documents and images  Can embed PowerPoint, video  Use to share:  Introductory video  Work samples  Certificates  Recommendations
  60. 60. Finding Job Leads
  61. 61. Jobs in Your LinkedIn Network
  62. 62. LinkedIn Job Postings Search
  63. 63. Jobs in Groups
  64. 64. Finding Leads on Facebook  Company Fan Pages  Job Board Pages  Facebook Applications  Networking with friends BEWARE—You’re mixing personal/professional on Facebook!
  65. 65. Twitter Job Search  Company accounts  Recruiter accounts  Job Boards  Key Decision-makers
  66. 66. Twitjobsearch.com
  67. 67. Tweetmyjobs.com
  68. 68. #hashtags
  69. 69. More Information/Resources  http://bambooprojectinc.wikispaces.com/  www.michelemmartin.com/wfdsm  michelemmartin@gmail.com

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