What is my geographic
Who, within that radius, hires
people like me?
Which of these organizations
would I want to work for?
Who do I know who is
connected to those
Who do I need to know who
is connected to those
How can I connect to the
right people and to current
AND future openings?
1. Find Information
2. Build/Maintain Connections
And make existing networks “visible.”
Two Main Goals
Expand current network—”weak ties” bring leads
Nurture and build relationships in existing
network— “strong ties” bring recommendations/help
LinkedIn Is Your Best Friend
Focused on professional, not personal
Shows how your network is connected into
Helps you identify people you want/need to connect
to within companies
Contact management that helps you build
Connect through email contacts
Regularly review “People You May Know” on LinkedIn Home
Review contacts of new connections—who might you connect
When you meet people in person, follow-up with a LinkedIn
Say “yes” more than “no.”
Building Your Network
Reach out to people who viewed your profile.
Join and participate in Groups—great way to get to
people for connections!
Be a good “neighbor”--update your status, share articles,
make referrals, give advice.
Ask for introductions from your 1st
level contacts to get to
level connections, join groups they belong to and
interact via the group
Update status with professional info/announcements
Review newsfeed and comment/respond to activity.
Share links to online resources that are useful to
Provide unsolicited recommendations for colleagues
Identify groups of connections to visualize network
Are there clusters that are under-represented that you need?
How can you add more connections in those clusters?
Contact Management Plan
Daily—check contacts and reach out
Add new contacts and make personalized connection
Write a recommendation
Do something “extra” for someone in your network
Connect two people who are not connected
Network to a Specific Company
Search for Company
On Company Page “How You’re Connected”
Click “See All”
level connections are direct
level—view “Shared Connections” then ask for an
introduction from your 1st
level connection to your target
View the profile of your target connection for specific
information to include in a “request to connect”
Look for Groups they belong to that you can join.
When selecting potential networking contacts, focus
on relevant job title and/or number of connections.
Work you want
Companies you want to connect with
Fan Company Pages/Interact
Recruiters Use Social Media to:
Source qualified applicants
Screen applicants from other sources
Social Media and Online Brand
Online Portfolio (Wiki)
Complete the entire profile!
Upload a professional photo
Have a great headline and summary
Highlight accomplishments, not responsibilities
Set Profile to “Public”
Link to other online tools (Twitter, Slideshare, etc.)
Re-order items to maximize impact
Personal brand statement—how do you provide value to
your target audience?
Opportunity to summarize most important qualities.
Targeted toward your audience’s needs
Writing The Headline
What are the most pressing questions/problems on your
target market’s mind? What are their greatest needs?
How do you solve those issues/concerns/problems?
What are most critical keywords?
The LinkedIn Summary
2,000 word opportunity to communicate about your most
important qualifications and how you will meet your target
What makes you unique?
How will you add value?
Why should I hire you?
Writing Your Summary
Write in 1st
person—”I am. . .”
Highlight accomplishments, unique features, qualifies,
Use most important keywords
Use heads/subheads to break it up
Include your contact info
1. Clean up “digital dirt”
2. Project positive image
Remove all photos that are not “professional”
Untag yourself in photos that are unprofessional.
Review timeline and delete posts/comments that reflect poorly
in job search
Review Fan Pages you’ve “liked” and “unlike” inappropriate
You have to choose privacy
If you need to go on “Lock Down”
Settings at “Friends” or “Only Me” (through “custom” in settings
page) for posting
Limit audiences for past posts
Disable public search
Disable searches by email address
Use status updates to
connect, let people know
about job search, comment
on professional issues.
Revise profile to emphasize
Choose friends wisely
Join and get active in groups
and on Fan Pages that are
connected to your profession
and/or to companies that