TYPICAL BILLBOARD AD
Strengths and Weaknesses <ul><li>End-user sales control and direction </li></ul><ul><li>Right products, quality, reliabili...
Opportunities   and Threats <ul><li>Could develop new products </li></ul><ul><li>Profit margins will be good </li></ul><ul...
Primary Target Market <ul><li>A young and urban population </li></ul><ul><li>They are more reliant on and embrace technolo...
Secondary Target Market <ul><li>Corporations and Organizations </li></ul><ul><ul><li>Used as promotional materials  </li><...
Geographic Variables <ul><li>Urban populations </li></ul><ul><li>Colleges and Universities </li></ul><ul><li>Big Box Retai...
Demographic Variables <ul><li>Anyone who uses a computer can benefit from our product </li></ul><ul><ul><li>However, our k...
Product-Use Variables <ul><li>Ease of use </li></ul><ul><li>Quickly see what data is on the USB-X without having to plug i...
PROMOTIONS <ul><li>DONATIONS TO CHARITIES </li></ul><ul><li>INFORMATION BOOTHS/TRADESHOWS </li></ul><ul><li>DRAWS </li></u...
DISTRIBUTION <ul><li>3 Distribution Channels: </li></ul><ul><li>Selective Distribution Strategy </li></ul><ul><ul><li>Reta...
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USB-X Flash Drive

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USB-X Flash Drive

  1. 1. TYPICAL BILLBOARD AD
  2. 2. Strengths and Weaknesses <ul><li>End-user sales control and direction </li></ul><ul><li>Right products, quality, reliability </li></ul><ul><li>Superior product performance vs competitors </li></ul><ul><li>Better product life and durability </li></ul><ul><li>Experience of end-user sector </li></ul><ul><li>Direct delivery capability </li></ul><ul><li>Product innovations ongoing </li></ul><ul><li>Management is committed and confident </li></ul><ul><li>Customer lists not tested </li></ul><ul><li>Some gaps in range for certain sectors </li></ul><ul><li>Would be a small player </li></ul><ul><li>No direct marketing experience </li></ul><ul><li>Cannot supply end-users abroad </li></ul><ul><li>Need more sales people </li></ul><ul><li>Limited budget </li></ul>
  3. 3. Opportunities and Threats <ul><li>Could develop new products </li></ul><ul><li>Profit margins will be good </li></ul><ul><li>End-users respond to new ideas </li></ul><ul><li>Could extend to overseas </li></ul><ul><li>Can surprise competitors </li></ul><ul><li>Support core business economics </li></ul><ul><li>Could seek better supplier deals </li></ul><ul><li>Could seek local suppliers </li></ul><ul><li>Legislation could impact importing </li></ul><ul><li>Environmental effects would favor larger competitors </li></ul><ul><li>Market demand could be seasonal </li></ul><ul><li>Retention of key staff critical </li></ul><ul><li>Could distract from core business </li></ul><ul><li>Vulnerable to reactive attack by major competitors </li></ul>
  4. 4. Primary Target Market <ul><li>A young and urban population </li></ul><ul><li>They are more reliant on and embrace technology </li></ul><ul><li>They are fast-paced and have on the go lifestyles </li></ul><ul><li>They are unique </li></ul><ul><li>They are environmentally conscious </li></ul>
  5. 5. Secondary Target Market <ul><li>Corporations and Organizations </li></ul><ul><ul><li>Used as promotional materials </li></ul></ul><ul><ul><li>Customization of the USB-X to suit specific business needs </li></ul></ul><ul><ul><li>Work with charity groups to develop our brand loyalty </li></ul></ul>
  6. 6. Geographic Variables <ul><li>Urban populations </li></ul><ul><li>Colleges and Universities </li></ul><ul><li>Big Box Retailers </li></ul><ul><ul><li>Walmart </li></ul></ul><ul><ul><li>Future Shop </li></ul></ul><ul><ul><li>Best Buy </li></ul></ul>
  7. 7. Demographic Variables <ul><li>Anyone who uses a computer can benefit from our product </li></ul><ul><ul><li>However, our key demographic would be the 18 to 40 year old </li></ul></ul><ul><ul><li>They possess technological savvy </li></ul></ul><ul><ul><li>They are students </li></ul></ul><ul><ul><li>They are business people </li></ul></ul>
  8. 8. Product-Use Variables <ul><li>Ease of use </li></ul><ul><li>Quickly see what data is on the USB-X without having to plug it into a computer </li></ul><ul><li>Long lasting </li></ul><ul><ul><li>Our data supports 10 year data retention </li></ul></ul><ul><li>Durable </li></ul>
  9. 9. PROMOTIONS <ul><li>DONATIONS TO CHARITIES </li></ul><ul><li>INFORMATION BOOTHS/TRADESHOWS </li></ul><ul><li>DRAWS </li></ul><ul><li>DISCOUNTS </li></ul><ul><li>EXCLUSIVE ONLINE PROMOTIONS </li></ul>
  10. 10. DISTRIBUTION <ul><li>3 Distribution Channels: </li></ul><ul><li>Selective Distribution Strategy </li></ul><ul><ul><li>Retailer </li></ul></ul><ul><ul><li>Agent </li></ul></ul><ul><ul><li>Direct (Internet) </li></ul></ul>

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