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THE MOST UNDERVALUED
ANALYTICS TOOL?

COMMUNICATION

MICHELE KISS
@MICHELEJKISS
VP, DIGITAL ANALYTICS
GRAND CIRCLE TRAVEL
“What is the most
undervalued analytics tool?”

@MICHELEJKISS
COMMUNICATION
@MICHELEJKISS
@MICHELEJKISS
@MICHELEJKISS
SOUND FAMILIAR?

@MICHELEJKISS
COMMUNICATING
Within your team of
analysts
With other
departments
With executives
With
partners/vendors/age
ncies/consulta...
COMMUNICATING WITHIN YOUR TEAM
@MICHELEJKISS
COMMUNICATING WITHIN YOUR TEAM
Talk to each other

Daily standup
@MICHELEJKISS
Regular “sharing”
meetings

Build team
relationships
@MICHELEJKISS
Documentation

Maintain central
library
@MICHELEJKISS
COMMUNICATION IN A REMOTE TEAM
@MICHELEJKISS
Social media
Video Chat
Screen Share
COMMUNICATION
BETWEEN DEPARTMENTS

@MICHELEJKISS
Magical insights – just add data!
@MICHELEJKISS
Insight requires understanding GOALS

@MICHELEJKISS
Get integrated

Location, location,
location
@MICHELEJKISS
Attend meetings

Make them look
good
@MICHELEJKISS
COMMUNICATING
WITH EXECUTIVES

@MICHELEJKISS
Build trust

Balance speed
and accuracy
@MICHELEJKISS
Focus on the big
picture

“If you can’t explain it simply, you
don’t understand it well enough.”
- Albert Einstein
@MICHEL...
Use the right
(and multiple!)
styles

Visual

Auditory

Kinesthetic
@MICHELEJKISS
Know your stuff

@MICHELEJKISS
COMMUNICATING
WITH PARTNERS
@MICHELEJKISS
Communicate
early …

and often.

@MICHELEJKISS
Open
communication

Share your
priorities
@MICHELEJKISS
Want more?

Ten Things Your Vendor Wishes You
Did Better

http://bit.ly/benislovely
WHAT NOW?
@MICHELEJKISS
TAKE THE INITIATIVE

@MICHELEJKISS
@MICHELEJKISS
The Most Undervalued Analytics Tool: Communication
The Most Undervalued Analytics Tool: Communication
The Most Undervalued Analytics Tool: Communication
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The Most Undervalued Analytics Tool: Communication

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Companies are quick to throw money at technology, but rarely invest the same way to address fundamental flaws in communication. This presentation provides advice for digital analytics professionals to communicate better within their team, with other departments, with executives and with partners.

Published in: Marketing, Technology, Business
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The Most Undervalued Analytics Tool: Communication

  1. 1. THE MOST UNDERVALUED ANALYTICS TOOL? COMMUNICATION MICHELE KISS @MICHELEJKISS VP, DIGITAL ANALYTICS GRAND CIRCLE TRAVEL
  2. 2. “What is the most undervalued analytics tool?” @MICHELEJKISS
  3. 3. COMMUNICATION @MICHELEJKISS
  4. 4. @MICHELEJKISS
  5. 5. @MICHELEJKISS
  6. 6. SOUND FAMILIAR? @MICHELEJKISS
  7. 7. COMMUNICATING Within your team of analysts With other departments With executives With partners/vendors/age ncies/consultants @MICHELEJKISS
  8. 8. COMMUNICATING WITHIN YOUR TEAM @MICHELEJKISS
  9. 9. COMMUNICATING WITHIN YOUR TEAM
  10. 10. Talk to each other Daily standup @MICHELEJKISS
  11. 11. Regular “sharing” meetings Build team relationships @MICHELEJKISS
  12. 12. Documentation Maintain central library @MICHELEJKISS
  13. 13. COMMUNICATION IN A REMOTE TEAM @MICHELEJKISS
  14. 14. Social media
  15. 15. Video Chat
  16. 16. Screen Share
  17. 17. COMMUNICATION BETWEEN DEPARTMENTS @MICHELEJKISS
  18. 18. Magical insights – just add data! @MICHELEJKISS
  19. 19. Insight requires understanding GOALS @MICHELEJKISS
  20. 20. Get integrated Location, location, location @MICHELEJKISS
  21. 21. Attend meetings Make them look good @MICHELEJKISS
  22. 22. COMMUNICATING WITH EXECUTIVES @MICHELEJKISS
  23. 23. Build trust Balance speed and accuracy @MICHELEJKISS
  24. 24. Focus on the big picture “If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein @MICHELEJKISS
  25. 25. Use the right (and multiple!) styles Visual Auditory Kinesthetic @MICHELEJKISS
  26. 26. Know your stuff @MICHELEJKISS
  27. 27. COMMUNICATING WITH PARTNERS @MICHELEJKISS
  28. 28. Communicate early … and often. @MICHELEJKISS
  29. 29. Open communication Share your priorities @MICHELEJKISS
  30. 30. Want more? Ten Things Your Vendor Wishes You Did Better http://bit.ly/benislovely
  31. 31. WHAT NOW? @MICHELEJKISS
  32. 32. TAKE THE INITIATIVE @MICHELEJKISS
  33. 33. @MICHELEJKISS

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