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Report assodigitale #meetfs - Analisi Conversazionale su Twitter

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I principali trending topic di Twitter svelati ed analizzati in ogni loro particolare: Assodigitale in collaborazione con The Fool analizzerà gli argomenti più caldi e più discussi dell'opinione pubblica italiana su Twitter, realizzando e rendendo disponibile gratuitamente una completa e dettagliata analisi degli utenti più influenti, i tweet più popolari e le statistiche di sentiment relative alle principali parole chiave, unitamente alla mappatura della dinamica conversazionale.

I social media anche in Italia hanno definitivamente rivoluzionato il modo di interagire, confrontarsi e formare l'opinione pubblica: in particolare Twitter, più ancora di Facebook, è diventato un'arena a cielo aperto dove esprimere liberamente e senza filtri la propria opinione non sempre "politically correct".

Affinché una fascia di pubblico, professionale e non, possa sempre meglio comprendere e metabolizzare quali siano le dimensioni del fenomeno e gli argomenti più discussi in Italia, Assodigitale inaugura il rilascio di una reportistica analitica ed approfondita, che racconterà al pubblico italiano gli insight e i dietro le quinte delle principali conversazioni digitali italiane.

Si parte da oggi, con il controverso rapporto tra i viaggiatori e le ferrovie, esploso clamorosamente nelle conversazioni digitali legate all'hashtag #meetfs, che non ha risparmiato divertenti e sottili arguzie a tema e pesantissime polemiche di ogni genere, tanto da aprire un'intensa conversazione che ancora continua in rete tra i sostenitori e i detrattori dell'operazione di comunicazione digitale, messa in atto per promuovere l'immagine del servizio pubblico di trasporto offerto dalle Ferrovie dello Stato e Trenitalia.

I numeri di #meetfs sono in assoluto rilevanti per una conversazione che ha avuto il suo epicentro il 20 giugno: dal pendolare agguerrito al cliente dell'alta velocità, passando per i principali guru della rete internet italiana, con picchi di oltre 350 tweet all'ora e ben 3.102 tweet complessivi rilevati sull'argomento, contraddistinti da un sentiment prevalentemente negativo che ha sfiorato il 69% dei messaggi contro una risicata percentuale del 5% di commenti benevoli e un 26% di messaggi "neutri".

Un vero e proprio bombardamento mediatico condotto attraverso tweet spesso ironici ed immagini emblematiche generate spontaneamente dall'utenza twitter italiana. Tra i principali nomi coinvolti nelle conversazioni intercorse in rete sono presenti nelle prime posizioni alcuni dei blogger più noti a livello nazionale tra i quali Claudio Gagliardini, Dania aka Daniela Farnese, Dietnam, Michele Ficara Manganelli, Raquel75 aka Rachele Zinzocchi, Sean Carlos, Wolly aka Paolo Valenti e molti altri ancora.

Il report completo di #meetfs comprende un'accurata ed approfondita analisi dei thread conversazionali intercorsi nei giorni caldi di #meetfs con un riepilogo puntuale e dettagliato dei principali influencers digitali italiani coinvolti.

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Report assodigitale #meetfs - Analisi Conversazionale su Twitter

  1. 1. MeetFS Twitter Insights Analisi hashtag #MeetFS 20 Giugno 2012www.thefool.it
  2. 2. SITUAZIONE ATTUALE: ANALISI Dati generaliTotale tweet rilevati 3.102* Sentiment* Tweet 1859 Neutro 26% 69% 1243 5% Positivo Retweet Negativo * di cui 195 sono spam * il 26% neutro comprende 195 tweet spam
  3. 3. SITUAZIONE ATTUALE: ANALISI Dati generali senza tweet spamTotale tweet rilevati 2.907 Sentiment Tweet 1664 Neutro 21% 73% 6% 1243 Positivo Retweet Negativo
  4. 4. SITUAZIONE ATTUALE: ANALISI Dati generali Sesso* RegionDonna Italy 42% USA 23% 67% 2% Netherlands 58% 6% 2% Altro Uomo Greece * stimato sul 75% dei tweet
  5. 5. SITUAZIONE ATTUALE: ANALISI Dati generali User più menzionati User più retweettati @Cla_Gagliardini @Dania @SimonaKay 109 119 170 @masinutoscana 69 42 @Tommaso@SimonaKay 128 138 50 @dietnam 107 @fsnews_it 110 @Dania @masinutoscana
  6. 6. STATISTICHE UTENTI Top influencers: impression + KloutCla_Gagliardini 67 1014986 Dania 55 438270 dietnam 57 344199 micheleficara 61 227760 fsnews_it 58 221760 www.klout.com Raquel75 60 215824 newsfromitaly 55 150560masinutoscana 65 149850 seancarlos 39 87044 wolly 54 82810
  7. 7. TOP RETWEET Messaggi più retweettati (numero di retweet) @SimonaKay: invita la popolazione dei pendolari a @Tommaso: Finché lazienda non cambia la sostanza oltre102 postare oggi foto di treni indecenti e ritardi impossibili, 26 che la comunicazione nn puù aspettarsi che la gente cambi utilizzando lhashtag #meetFS. please RT approccio nei suoi confronti #meetFS @Dania: Ci stanno spiegando da cosa dipende la @MatteoBianx: Dopo #meetFS pare che la prossima42 qualità dei Frecciarossa. Dopo chiedo da cosa dipende 23 campagna advertising di #Trenitalia sia questa: http://t.co/ lo schifo degli altri treni. #MeetFS JmgUvb58 @alebegoli: Se il tuo prodotto/servizio fa pena,i @masinutoscana: A #MeetFS parlano di percezione32 investire in PR (più o meno digital) fa solo incazzare i 23 pessima del servizio.non insultate la nostra intelligenza,il clienti #MeetFS servizio è pessimo non è una percezione @killeader: Prima di twittare #meetFS ricordatevi di @dietnam: #meetFS ovviamente la qualità del vostro servizio31 obliterare lhashtag nellunica macchinetta funzionante 19 è controbilanciata dai prezzi sempre economici. Vi sputerei in nella parte opposta della stazione faccia, se potessi. @Terra2itter: Sono milioni, viaggiano con Trenitalia @dietnam: mi chiedono critiche costruttive per29 ogni giorno e non si lamentano come voi su twitter!!! 17 #meetFS. Ho buttato lì un "Fate arrivare i treni in Ma ora basta parlare degli scarafaggi. #MeetFS orario", corretto poi in "Fate arrivare i treni".
  8. 8. ANDAMENTO TEMPORALE 20 Giugno 2012 350 351 322 246 252 242 213 176 160 125 115 113 84 67 67 22 0 0 200:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 Media oraria dei tweet 121
  9. 9. ANDAMENTO TEMPORALE 20 Giugno 201200:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
  10. 10. SOCIAL MEDIA MAP EigenVector Lanalisi delle statistiche di Eigenvector Centrality è in grado di individuare gli utenti più influenti che più degli altri ricevono (e quindi derivano) maggiore autorevolezza dei nodi e si raffigurano come fonti di informazioni importanti per lecosistema preso in esame. Più grande è il nodo dunque, più influente è l’utente. Nello specifico risaltano gli utenti @Dania, @cla_gagliardini, @masinutoscana, @fsnews_it, @simonakay e @dietnam.
  11. 11. SOCIAL MEDIA MAP OutDegree LOut-Degree misura gli utenti più "vocali", dando risalto a quegli utenti che si sono espressi con più tweet relativamente allargomento (e cioè utilizzando lhashtag #MeetFS). La mappa per Out-Degree (colorata per Modularity, e quindi le community omogenee) mette chiaramente in risalto @prossen, @nabu, @raquel75, @micheleficara e @masinutoscana sul resto degli utenti.
  12. 12. SOCIAL MEDIA MAP InDegree Analizzando il fattore In-Degree otteniamo le relazioni univoche in ingresso, rappresentate da un retweet o da una mention riferita a ciscun account twitter e ben visibili sulla mappa qui a fianco (ancora una volta colorata per comunità omogenee). In questo caso, l’utente @simonakay risulta essere l’utente più menzionato, grazie anche ad un tweet che è stato retweettato ben 102 volte. A seguire troviamo @Dania, @fsnews_it, @masinutoscana, @cla_gagliardini e @dietnam.
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