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Developing The Mongolian Wolf Spirit In Football


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Business model to manage the different forces which influence the football market

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Developing The Mongolian Wolf Spirit In Football

  2. 2. SUMMARY<br /><ul><li>Achievements
  3. 3. The SoyomboSymbol Model
  4. 4. Future challenges
  5. 5. ACMilan partnership</li></li></ul><li>ACHIEVEMENTS<br /><ul><li>Building the Mongolian Wolf winning spirit
  6. 6. Developing a 3 years strategy in football
  7. 7. Implementing the Key Success Factors: Infrastructures, Coaches, and Players
  8. 8. Increasing the Mongolian Football appeal to attract Sponsors and Investors</li></li></ul><li>THE SOYOMBO SYMBOL MODEL<br /><ul><li>The Mongolian National Flag symbol, Soyombo, inspired ACMilan to developed a football related model
  9. 9. The Soyombo Symbol Model has been developed with the purpose to help the Mongolian authorities to identify the basic elements and factors in football industry and the relationships among them</li></li></ul><li>THE SOYOMBO SYMBOL MODEL<br />Fire - VISION<br />Sun - CHILDREN<br />Moon - COACHES<br />Upper Triangle - CLUBS and ASSOCIATIONS<br />Upper Rectangle - COMPETITIONS AND TOURNAMENTS<br />Yin-Yang Symbol – UNPREDICTABLES FACTORS<br />Left Column – PUBLIC INSTITUTION<br />Right Column – FOOTBALL INSTITUTION<br />Lower Triangle - INFRASTRUCTURES<br />Lower Rectangle - SPONSORS<br />
  10. 10. THE SOYOMBO SYMBOL MODEL<br /><ul><li>Vision - The Mongolian Wolf Spirit in Football
  11. 11. Children – They are the brighter things in the life and the future light of each Nation
  12. 12. Coaches – as the moon embrace the sun, coaches has to embrace children destiny, coaches has to be good trainers and good teachers as well
  13. 13. Club & Associations – They are the locations where the human and sport growth of the children happens
  14. 14. Competitions & Tournaments – Players participation in official competitions is a fundamental key to develop a winning spirit
  15. 15. Infrastructures – Where children play and learn about football
  16. 16. Sponsors – They are like roots for the trees, as much strong are the roots, as much tall become the tree
  17. 17. Public Institutions – They guarantee the right development of the program and support the implementation of the infrastructures
  18. 18. Football Institutions – They support, guarantee and control the development of football and organize the development of: clubs, competitions and coaches
  19. 19. Yin-Yang Symbol - Represent the unpredictable value of sport. You never know where the ball gonna go! Problems and unforeseen factors are always behind the corner…as well as opportunities and solutions!</li></li></ul><li>FUTURE<br />CHALLENGES<br /><ul><li>Tomorrow - Mongolia vs Philippines
  20. 20. Next months – Coaches development
  21. 21. Next years – Players development
  22. 22. Long term – The Soyombo Symbol Model</li></li></ul><li>ACMILAN<br />PARTNERSHIP<br /><ul><li>ACMilan advice to MFF for AFC match (March 2011)
  23. 23. Press conference (April 2011)
  24. 24. Training Courses for Mongolian Coaches (June 2011)
  25. 25. Milan Junior Camp in Ulaanbaatar (June 2011)
  26. 26. FC Ulaanbaatar partnership (July 2011)
  27. 27. MJC Day in Milan (October 2011)
  28. 28. Great Sensation 2020 and Street Tournaments partnership (2012)</li></li></ul><li>DEVELPING THE MONGOLIAN<br />WOLF SPIRIT IN FOOTBALL <br />Contact – MICHELE FERRARIS –<br />ACMilan Head of Milan Junior Program & ACMilan Academy<br />