Unleash your Inner Startupand Go For It!Michele Leroux BustamanteManaging Partner, SollianceCofounder, Snapboardmichelebus...
COTS ASPs CloudClassic VC Lean StartupImageWare Motiva WebSideStory ConfirmNet Consulting BiTKOO SnapboardF100F500SMBStart...
COTS ASPs CloudClassic VC Lean StartupImageWare Motiva WebSideStory ConfirmNet Consulting BiTKOO SnapboardF100F500SMBStart...
MOST STARTUPS FAIL
What featuresshould youlead with? Build the rightproduct for theright customerMonitorhealth,availability,scaleMeasureconve...
LEAN STARTUP
FAILDon’t do this
FAIL FASTERDo this
Customer + Problem Solution=Alline Watkinshttp://www.userdrivendev.com/Don’t start here
LISTEN
NOT LISTENINGThat’s not ourtarget customer.““ We’re ahead ofour time.““It’s not ready. Forthis product theUX is the key.““...
LISTEN
It has never been easierto bootstrap a startup.
THINGS TO DO…EarlyFeedbackCustomerValidationManageDeploymentsGatherMetrics
EARLY FEEDBACK
EARLY FEEDBACK
Minimum Viable ProductTest users withthese featuresThe productyou want tobuildCrappyproduct noone will use
CUSTOMER VALIDATION
CUSTOMER VALIDATIONWhat arepeople doing?
CUSTOMER VALIDATIONWhat arepeople saying?
USER POLLING
USER FEEDBACK
MANAGE DEPLOYMENTS
NOTIFICATIONS
VISIBILITY
REVIEW
GATHER METRICS
TRACTION
CONVERSION
SIMPLIFY SIGNUP
Long…
Too long…
Wayyy too long…
All you need isusername andpassword atfirst…
If you reallyneed theservice…youMAY get awaywith a littlemore…MAYBE
Ultimately…PRODUCT MARKET FIT
snapboardalpha.cloudapp.net/michelebusta
Channel Your Inner Startup and Go For It!
Channel Your Inner Startup and Go For It!
Channel Your Inner Startup and Go For It!
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Channel Your Inner Startup and Go For It!

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  • The startup dreamYou have an idea, you write some code, you put it in the cloud, the people come, they love it…you get the money
  • Then, if you’re lucky, even more people come, and with that even more money!Tell me that every startup founding group has not stopped to dream this outcome at least a few times…as they get started…otherwise why take the risk?
  • This is the allure of the startup world
  • I have not had such an exit, but I have been involved in startups my entire career in one way or another
  • Why?Chicken egg, too complex, requires handholding, not a good fit
  • The startup dreamYou have an idea, you write some code, you put it in the cloud, the people come, they love it…you get the money
  • This is where the lean startup philosophy comes in to playEssence of it is:Test your idea earlyLearn about your customer segmentsWrite as little code as possibleGather extensive feedbackListenPivot as neededRepeat
  • Arms lengthNo login, no polish, missing features, possibly no productStory of first customer
  • What are some ways you can gather this feedback?
  • You can learn a lot from a heat map (button do not click)
  • You can learn a lot from a heat map (button do not click)
  • Channel Your Inner Startup and Go For It!

    1. 1. Unleash your Inner Startupand Go For It!Michele Leroux BustamanteManaging Partner, SollianceCofounder, Snapboardmichelebusta@solliance.net
    2. 2. COTS ASPs CloudClassic VC Lean StartupImageWare Motiva WebSideStory ConfirmNet Consulting BiTKOO SnapboardF100F500SMBStartups1992 2000 2012100+10+ yrs$$$$$ $$$$$$$$$ $Solliance
    3. 3. COTS ASPs CloudClassic VC Lean StartupImageWare Motiva WebSideStory ConfirmNet Consulting BiTKOO SnapboardF100F500SMBStartups1992 2000 2012100+10+ yrs$$$$$ $$$$$$$$$ $SollianceIPO IPOXOmnitureEBIXAdobeDellQuest XXXX?
    4. 4. MOST STARTUPS FAIL
    5. 5. What featuresshould youlead with? Build the rightproduct for theright customerMonitorhealth,availability,scaleMeasureconversion,traction
    6. 6. LEAN STARTUP
    7. 7. FAILDon’t do this
    8. 8. FAIL FASTERDo this
    9. 9. Customer + Problem Solution=Alline Watkinshttp://www.userdrivendev.com/Don’t start here
    10. 10. LISTEN
    11. 11. NOT LISTENINGThat’s not ourtarget customer.““ We’re ahead ofour time.““It’s not ready. Forthis product theUX is the key.““ He’s an idiot.““
    12. 12. LISTEN
    13. 13. It has never been easierto bootstrap a startup.
    14. 14. THINGS TO DO…EarlyFeedbackCustomerValidationManageDeploymentsGatherMetrics
    15. 15. EARLY FEEDBACK
    16. 16. EARLY FEEDBACK
    17. 17. Minimum Viable ProductTest users withthese featuresThe productyou want tobuildCrappyproduct noone will use
    18. 18. CUSTOMER VALIDATION
    19. 19. CUSTOMER VALIDATIONWhat arepeople doing?
    20. 20. CUSTOMER VALIDATIONWhat arepeople saying?
    21. 21. USER POLLING
    22. 22. USER FEEDBACK
    23. 23. MANAGE DEPLOYMENTS
    24. 24. NOTIFICATIONS
    25. 25. VISIBILITY
    26. 26. REVIEW
    27. 27. GATHER METRICS
    28. 28. TRACTION
    29. 29. CONVERSION
    30. 30. SIMPLIFY SIGNUP
    31. 31. Long…
    32. 32. Too long…
    33. 33. Wayyy too long…
    34. 34. All you need isusername andpassword atfirst…
    35. 35. If you reallyneed theservice…youMAY get awaywith a littlemore…MAYBE
    36. 36. Ultimately…PRODUCT MARKET FIT
    37. 37. snapboardalpha.cloudapp.net/michelebusta

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