Identifying innovation in surveys of services:                a Schumpeterian perspective                                 ...
Agenda ‣ Article’s background ‣ Abstract ‣ Introduction ‣ Main concepts  ‣ Different approaches to service innovation anal...
Articles background   Ina Drejer ‣ Associate professor at Aalborg University (1st in DK) ‣ Currently Chief Consultant at C...
Abstract  Studies in manufactoring innovation are still dominant       But many approaches rises in service innovation    ...
Former innovation studies ‣ “servicification” since 1950s ‣ Studies increased    ‣ Topics: service economy and producer se...
Different approaches to service innovation analysis  Assimilation               Demarcation                               ...
1. Assimilation approach     Focus on                                              Considering   technological            ...
2. Demarcation approach        Specialised studies of innovation in services              Studying of characteristic featu...
Schumpeter’s theory of economic dev. “[...] economic development is driven by the discontinuous    emergence of new combin...
Schumpeter’s theory covers 5 areas 1. Product innovation: introduction of a new good or a    new quality of a good 2. Proc...
Four new service innovation concepts         How innovation is carried out in services?   How it takes many other forms th...
1. Ad hoc innovation   “interactive (social) construction to a particular problem                    posed by a given clie...
2. External relationship innovation    “establishment by a firm of particular relationships                     with partn...
3. Formalization innovation      “putting the service characteristics ‘into order’,     specifying them, making them less ...
4. Expertise-field innovation  “detecting new needs and responding to them through a    procedure of accumulating knowledg...
Key points   is too narrow to cover                                      rich enough to                                   ...
Conclusions ‣ Many peculiarities of service innovation do also apply to manufactoring ‣ So-called autonomous service innov...
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"Identifying innovation in surveys of services: a Schumpeterian perspective" by Ina Drejer, article review

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"Identifying innovation in surveys of services: a Schumpeterian perspective" by Ina Drejer, article review

  1. 1. Identifying innovation in surveys of services: a Schumpeterian perspective by Ina Drejer review by Adina Krampe and Michele D’Aliessi
  2. 2. Agenda ‣ Article’s background ‣ Abstract ‣ Introduction ‣ Main concepts ‣ Different approaches to service innovation analysis ‣ Schumpeter’s perspective on innovation ‣ Four new service innovation concepts ‣ Keypoints ‣ Conclusions Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  3. 3. Articles background Ina Drejer ‣ Associate professor at Aalborg University (1st in DK) ‣ Currently Chief Consultant at Central Denmark Region Research Policy ‣ In 2008, the journal ranked 11th among the worlds top journals in "Management" and 1st in the "Planning & Development" Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  4. 4. Abstract Studies in manufactoring innovation are still dominant But many approaches rises in service innovation New concepts linked with Schumpeterian perspective Which is the best model to analyze service innovation? Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  5. 5. Former innovation studies ‣ “servicification” since 1950s ‣ Studies increased ‣ Topics: service economy and producer services, consumers or employee knowledge ‣ services is important in economic activities ‣ but no focus on innovation! ‣ What’s new? ‣ Empirical studies of service development Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  6. 6. Different approaches to service innovation analysis Assimilation Demarcation Synthesis approach approach approach Integrative Services The two approach similar to innovations encompasses manufactoring are different both Subordinate Autonomous Not so many surveys surveys surveys Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  7. 7. 1. Assimilation approach Focus on Considering technological many types of innovations innovation e.g. Organizational innovation e.g. New package solutions (also important for manufactoring) Conclusion technical focus on innovation is too narrow Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  8. 8. 2. Demarcation approach Specialised studies of innovation in services Studying of characteristic features (clients and interactive models, appropriability conditions) Peculiarities of service innovation also applicable on manufacturing (organisational innovation) Opens the way to develop the synthesis approach? Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  9. 9. Schumpeter’s theory of economic dev. “[...] economic development is driven by the discontinuous emergence of new combinations (innovations) that are economically more viable than the old way of doing things” (Schumpeter, 1934) GDP Trend Time Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  10. 10. Schumpeter’s theory covers 5 areas 1. Product innovation: introduction of a new good or a new quality of a good 2. Process innovation: introduction of a new method of production 3. Market innovation: opening of a new market 4. Input innovation: conquest of a new source of supply of raw material or intermediate input 5. Organizational innovation: the carrying out of a new organisation of industry Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  11. 11. Four new service innovation concepts How innovation is carried out in services? How it takes many other forms than just product and process innovation? 1 2 External Ad hoc innovation relationship innovation Formalization Expertise-field innovation innovation 3 4 Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  12. 12. 1. Ad hoc innovation “interactive (social) construction to a particular problem posed by a given client” helps to produce new knowledge and competences this new knowledge is economically irrelevant if the invention is not carried into practice challenges the possibilities of diffusion of an ‘innovation’, as it consists of a specific, non-reproducible solution to a specific problem Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  13. 13. 2. External relationship innovation “establishment by a firm of particular relationships with partners” lack of tools for measuring organizational innovation is highly firm specific, which makes it difficult to sum up to an aggregate level It is a particular type of organisational innovation. There has in the past been a lack of survey tools for identifying and measuring organisational innovation, but there are recent successful examples of surveys of this type of innovation Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  14. 14. 3. Formalization innovation “putting the service characteristics ‘into order’, specifying them, making them less hazy, making them concrete, giving them shape” i.e. McDonald’s organization of work it is knowledge creation that fuels innovation, not knowledge per se Formalization is an important step towards innovation, but it is rarely an innovation in itself, unless it can be directly related to new marketable products or new ways of organising production or carrying out processes. Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  15. 15. 4. Expertise-field innovation “detecting new needs and responding to them through a procedure of accumulating knowledge and expertise within services” described as potential, actual innovation only materialise in an interaction with a client results in opening of new markets, diversificationor renewal of product ranges, and creation of a competitive advantage in terms of knowledge and expertise is clearly an innovation, also viewed from a Schumpeterian perspective, as it consists of detecting new needs, responding to them and thereby possibly opening up new markets Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  16. 16. Key points is too narrow to cover rich enough to but encompass innovations the specificities of service innovation in services Schumpeterian perspective on innovation provides a framework for if more strictly applied studying manufacturing in services could and services on lead the way for a the same terms synthesis approach Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  17. 17. Conclusions ‣ Many peculiarities of service innovation do also apply to manufactoring ‣ So-called autonomous service innovation studies have the possibility of leading the way towards such a synthesis approach to innovation ‣ There is a need for a conceptual strengthening of service-specific innovation studies that could be partially satisfied by creating a bridge between assimilation and synthesis approaches Identifying innovation in surveys of services: a Schumpeterian perspective, by Ina Drejer
  18. 18. Thank youquestions?

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