CHRIS HUGHESAge 27Location Cambridge, MassachusettsKnown for co-founder of Facebook, Obama online campaignNationality americanCHIARA FERRAGNIAge 23Location MilanKnown for “The blond salad” fashion blogNationality italianSUSAN GREGG KOGER, ERIC KOGERAge 24 (Susan) and 25 (Eric)Location Pittsburgh, PennsylvaniaKnown for online shop “Mod-cloth”Nationality american
TAVI GEVINSONAge 14Location ChicagoKnown for “The style Rookie” fashion blogNationality americanTRISTAN HARRIS, CAN SAR, JESSE YOUNGAge 25 (Harris), 25 (Sar), and 24 (Young)Location San Mateo, CaliforniaKnown for Apture’s technology (hyperlinks)Nationality americanMADDIE BRADSHAWAge 13Location Dallas, TexasKnown for founder of m3 girl designNationality american
DANIEL EKAge 28Location Stockholm/LondonKnown for Music program “Spotify”Nationality swedishJENI BAUERAge -Location Columbus, OhioKnown for “Jeni’s Splendid Ice Creams” franchiseNationality americanMADDIE BRADSHAWAge 23Location AmsterdamKnown for blogger and inventor of “WeTransfer”Nationality dutch
GUIDO MARTINETTI, FEDERICO GROMAge 33 (Guido) 35 (Federico)Location TurinKnown for “Grom” ice-cream franchiseNationality italianNIKLAS ZENNSTROM, JANUS FRIISAge 45 (Niklas) 35 (Janus)Location Uppsala/StockholmKnown for founders of Skype and KazaaNationality swedish/danishADAM RICH, BEN LERERAge 29 (Adam), 28 (Ben)Location New YorkKnown for founder of “Thrillist”Nationality american
These are the new successful entre-preneurs but...Success/FailingWhat makes the difference?Do you only need a good idea or thereare some other factors that can helpyou successing?
One man business, run by a young creative guyStarted 1,5 years ago, must be profitable within 3 yearsOrganizes events. Activities include:• Organizing custom events (company events, public events, birthdays, anniversaries, weddings etc).• Booking artists for events from database• Expanding and maintaining artist databaseOperates from homeMeets clients at home or external locationNo employees.Outsourced bookkeeping and website
OUTSOURCING 1) Experts usually cost money. There’s just not a lot of mo-ney available to outsource everything.2) You need to work with people that share a similar min-dset. You need people that understand you and think alike.People that are on an equal level with you.It’s hard to find these,3) You have to (be able to) trust the people you work with.
PROMOTION / BRANDING1) Not everybody is a marketeer, outsourcing has alre-ady been discussed.2) Bad promotion can damage your image / company3) Standing out is difficult
OVERCOMING PROBLEMSOutsourcing:-Networking (online and offline)-Let people meet you!-Hire peoplePromotion:-People skills-Portfolio / website-Advertisement