A message to the leaders oftommorowAaron Davis, Chief Marketing OfficerSeptember, 2011
●1●Wife                                                                             9 Bikes!                              ...
Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   3
1) We are in a “New Normal” re: energyThe earth at night    Even sea-level rises at lower level of estimates will     cost...
Primary Effects and Observations                                                                                  Coal bur...
Secondary Effects and ObservationsSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   6
●PyrocumulonimbusSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   7
Educating on generational and geographical stakes                                                                       "T...
Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   9
Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   10
The 3 Phases of Society Response to threat                                                                  Technology1500...
3) We have 10 years… quickest wins: 50% of C0 cut                   The                                                   ...
I=P A T                            x   x                             The Ehrlich Equation: Foundation of modern science   ...
Today’s annual impact                                                                         $8,000 / person28,000,000,00...
Projected 2050 annual impact: no technology improvement                                                                   ...
Solution for 2050       5,000,000,000 Tons CO2                                            $12,000 / person   54,000,000,00...
Active energy management     is about being smart grid ready..efficiency is an asset!!                                    ...
Boeing 787: 8 million lines of codeF-35 Joint Strike Fighter: 6 millionChevy Volt: 10 millionSchneider Electric - Aaron Da...
Parking Garage= Datacenter● Features over 100 electronic controllers, 10 million lines of code, and even has  its own IP a...
● Kevin Warwick,  professor of  Cybernetics at  University of Reading● Photo: TimeSchneider Electric - Aaron Davis, CMO – ...
Elasticity and the law of supply and demand       38%                             <2%                             18%     ...
”The law of diminishing marginalutility…”● Water or Diamonds● Water or DatacenterSchneider Electric - Aaron Davis, CMO – F...
Digital economy is the « killer app>>                                                                     20 milligrams of...
Machines won’t make humanssmarter…Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   24
Our children: The last generation●That will need to learn to drive a car●That will be able to make commercial piloting a l...
Impact on companies and careers: A question of curves!  Socialization of                                                  ...
And it’s just starting…                                                                               Machine to          ...
Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day   28
What would Pascal do? Climate Change is                                      True                      False largely cause...
Let’s look at the world we are living in6 billion inhabitants                                                8 billion inh...
Schneider Electric is committed to tacklethe main energy challenges   Achieve more while                                  ...
BipBop access to energy programme                                                                                B        ...
Focus on: Pilot project at Bhubaneswar  Battery charging station● Context    ● In slums of Bhubaneswar, Schneider Electric...
In-Diya helping familyto work and study                         34
Installation of SHS by trained electricians                           35
The first step towards brighter life                                       36
Make the most ofyour energy™schneider-electric.comSDreport.schneider-electric.com                                  37
Life’s lessons learned…       If you want to build a ship,  dont drum up the men to gather  wood, divide the work, and giv...
“Find somone silly enough to payI wonder ifto                                  you I cando what you like…”                ...
Take your responsibility to mentor seriously                                               40
Simplify to the essence…●“Everything should be made as simple as possible, but no simpler…”● Albert Einstein              ...
Get involved!●“It is easy to be brave from a distance, and quite safe too!!                                            42
Embrace power of positive influence●Say something nice to someone who cannot hear you…                                    ...
Question everything we do and havedone●“There is nothing more wasteful as doing with great efficiency that which does not ...
Support change, especially if it’suncomfortable●"There is nothing more difficult to plan, more doubtful of success nor mor...
Listen to crazy people…●“All progress depends on the unreasonable man…”● George Bernard Shaw                              ...
Enjoy “appropriate anxiety”●A comfort zone is always relative and time specific                                           ...
Share your passion!●“No wild enthusiast ever yet could rest, till half mankind were, like him, possessed…” William Cowper ...
Keep moving: Ebay, FaceBook, Google ● "The only way to survive (and succeed) these   days is to do some sXXX and see what ...
Your actions dictate your success…  ●“Man must sit in chair for very long time   before roast duck fly in mouth…”   Chines...
Surround yourself with people smarterthan you…  ●When we succeed, we succeed together.   If we failed, we failed alone.   ...
Above all, don’t listen to the experts●“Before man reaches the moon, your mail will be delivered within hours from New Yor...
P b T il Po c    u l oe rj t      ic   t e        G A :M s n         S P isioFamilies pay back to local district governmen...
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Building a career, company or diploma…     Whose   stupid idea   was this??!                                     60
But the view will be worth the effort…    “There is no quicker way to kill the    human spirit than to ask it to do    med...
Aaron Davis - Schneider Electric - Presentation for young leaders
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Aaron Davis - Schneider Electric - Presentation for young leaders

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Presentation of Aaron Davis - Chief Marketing Officer, Member of the Executive Committee , Schneider Electric to young leaders from 42 countries during the 6th Economic Forum of Young Leaders.

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  • Just a brief reminder of a few figures we all have in mind: More and more inhabitants especially in what we call new economies - More and more in cities Still more than 1 billion people who have no access to electricity The pressure on energy will keep on growing, whilst there will still be too much energy poverty. What are the consequence of these trends ? (next slide)
  • Notre pour Emmanuel: rappeler rapidement les enjeux et ce qu’on fait dans la gestion de l’énergie Ne pas rentrer dans le détail pour BipBop car il est décrit au prochain slide En plus de ce qu’il y a sur le slide Aujourd’hui, il n’y a pas une conférence avec des analystes dans que soit abordé le sujet de la responsabilité sociale de l’entreprise. Ce n’est pas juste une mode, c’est un vrai enjeu de croissance et un critère de notation de notre performance. Ce que nous faisons avec BipBop est un élément différentiateur très important. Rentrons un peu dans le détail de ce qu’est BipBop (Merci Gilles de me laisse le privilège de le faire 
  • BipBop : a program measured through 3 main indicators included in One Schneider Electric Planet &amp; Society barometer Between 2009-2011 : Sale Schneider Electric solutions to contribute to provide access to energy for 1,000,000 households from the bottom of the pyramid in developing countries Provide training in electricity for 10,000 young people from the base of the pyramid with non profit partners * Leverage to facilitate micro credit to lend money to 500 new entrepreneurs from the base of the pyramid start their own business in the electricity market * One of the first non profit partners is the Schneider Electric Foundation, especially with the Luli campaign deployed in all countries to involve employees in social partnerships with NGOs to support social integration of young people (often through training in electricity)
  • Aaron Davis - Schneider Electric - Presentation for young leaders

    1. 1. A message to the leaders oftommorowAaron Davis, Chief Marketing OfficerSeptember, 2011
    2. 2. ●1●Wife 9 Bikes! ●5 Kids of unknown extraterrestrial originSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 2
    3. 3. Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 3
    4. 4. 1) We are in a “New Normal” re: energyThe earth at night Even sea-level rises at lower level of estimates will cost multiple times more than “global stimulus “ “Human history becomes more and more a race between education and catastrophe…” HG Wells Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 4
    5. 5. Primary Effects and Observations Coal burned Coal particulates inhaled Coal minedSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 5
    6. 6. Secondary Effects and ObservationsSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 6
    7. 7. ●PyrocumulonimbusSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 7
    8. 8. Educating on generational and geographical stakes "This is a marked difference from the normal advertising we see coming out of energy companies as they scramble to convince us they are trying to save the planet…bringing people back into the equation, not something most energy companies consider to be their responsibility.Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 8
    9. 9. Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 9
    10. 10. Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 10
    11. 11. The 3 Phases of Society Response to threat Technology1500010000 5000 Cost 0 ROI Investigation Prevention Mitigation -5000 Altruism-10000-15000 Policy We are here… Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 11
    12. 12. 3) We have 10 years… quickest wins: 50% of C0 cut The 2 must come from behaviourto fix 4 critical problemsGeneration: Transmission: Buildings and Process: Point of Use:> 10 years to fix > 10 years to fix 1- 5 years to fix 1-5 years to fixProblems:CO2 Emissions Stranded Capacity Stranded Capacity EfficiencyTransmission Efficiency Capacity Constraints Service Entrance Capacity and IntegrationCapacity Constraints Focusing on point of use architecture provides fastest impact and frees upstream capacity through Power Plant to Plug OptimizationSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 12 Source: Hot, Flat and Crowded: Tom Friedman
    13. 13. I=P A T x x The Ehrlich Equation: Foundation of modern science of evaluating human-caused environmental impactSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 13
    14. 14. Today’s annual impact $8,000 / person28,000,000,000 Tons CO2 Today Impact Affluence GDP / person I=P A T x x Population Technology Impact / GDP 6,800,000,000 0.5 Ton CO2 / $ The Ehrlich EquationSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 14
    15. 15. Projected 2050 annual impact: no technology improvement $12,000 / person 54,000,000,000 Tons CO2 2050 $8,000 / person28,000,000,000 Tons CO2 Today Impact Affluence GDP / person I=P A T x x Population Technology Impact / GDP 6,800,000,000 0.5 Ton CO2 / $1,000 9,000,000,000Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 15
    16. 16. Solution for 2050 5,000,000,000 Tons CO2 $12,000 / person 54,000,000,000 Tons CO2 2050 $8,000 / person28,000,000,000 Tons CO2 Today Impact Affluence GDP / person I=P A T Cutting emissions from 54GT to 5GT required by 2050 to hold the 450ppm CO2 x x limit: This means technology must de-carbonize by a factor of 10X Population Technology Impact / GDP 6,800,000,000 0.5 Ton CO2 / $1K GDP 9,000,000,000 0.05 Ton CO2 / $1K GDPSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 16
    17. 17. Active energy management is about being smart grid ready..efficiency is an asset!! Demand / supply mgt : Active Energy Efficiency Energy visibility Energy control & optimisationCentralised 2Generation Electric Vehicles & 3 Energy Storage Residential Industry Human to Human internet still immature, Building Machine to machine just beginning Datacenter Transmission Distribution Commercial & Industrial Renewable Energy Decentralised Plants Generation 1 Communication and software at all levels of 4 Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day the “Smart Grid” 17
    18. 18. Boeing 787: 8 million lines of codeF-35 Joint Strike Fighter: 6 millionChevy Volt: 10 millionSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 18
    19. 19. Parking Garage= Datacenter● Features over 100 electronic controllers, 10 million lines of code, and even has its own IP address.● …it allows vehicles to connect remotely to other products like OnStar or Ford SYNC, which allow for more flexibility in how functions can be delivered to the customer.● Electric cars like the Volt could eventually be able to interact with the electric grid or connect with other applications.●“Ultimately as a user of a vehicle, I don’t care whether the processing is being done in a processor onboard the car or somewhere off in an IT farm somewhere else, as long as it makes my vehicle do something cool and interesting,”● Sky Matthews, director of Rational Systems Products at IBM.Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 19
    20. 20. ● Kevin Warwick, professor of Cybernetics at University of Reading● Photo: TimeSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 20
    21. 21. Elasticity and the law of supply and demand 38% <2% 18% 15% 27% Industry Data centres & Buildings Residential Transportation & Infrastructure networks Source: US DOE-EIA (Energy Outlook 2007) and Green Grid for Data CentersSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day Industry Buildings are included in building and not in industry 21
    22. 22. ”The law of diminishing marginalutility…”● Water or Diamonds● Water or DatacenterSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 22
    23. 23. Digital economy is the « killer app>> 20 milligrams of CO2 per second spent on the web IT in world electricity consumption From 4% in 2008 to 40% in 2030 Sources : IEA Scenario based on a 15% yearly growthSchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 23
    24. 24. Machines won’t make humanssmarter…Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 24
    25. 25. Our children: The last generation●That will need to learn to drive a car●That will be able to make commercial piloting a lifelong career●That will have the majority of surgeries done by human hands●That will use physical passports●That will wonder where their kids are…Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 25
    26. 26. Impact on companies and careers: A question of curves! Socialization of technology (human to human) Cost of computing: Moore’s LawPopulation growth Price of Energy: Elastic Market Share of Renewables Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 26
    27. 27. And it’s just starting… Machine to Machine InternetTypical Company Expense 1950 2000 2020% of Revenue on IT 0 4 2% of Revenue on Energy ? ? 6-30%+ Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 27
    28. 28. Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 28
    29. 29. What would Pascal do? Climate Change is True False largely caused by human energy practices? Take action today to Save 30% of Save 30% of reduce consumption, reinvest at consumption, reinvest at higher ROI higher ROI Make reduction impact in home, business etc Take no action More than 10% of global Short term benefits of GDP invested in carbon-intensive mitigation, poor ROI status quo Long term dire consequences to human prosperitySchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 29
    30. 30. Let’s look at the world we are living in6 billion inhabitants 8 billion inhabitants50% lives in cities 60% will live in cities2 billion have access to an additional2 billiona decent energy people in the “energy”infrastructure middle class 1.2 billion still have1.4 billion have no no access to energyaccess to energySchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 30
    31. 31. Schneider Electric is committed to tacklethe main energy challenges Achieve more while Energy management • Making energy intelligent using less: • Spreading energy efficiency • Integrated solutions - Reduce energy consumption - Lower the environmental impact of business activities Energy access Spread access to • Training young people in electrical Careers B I energy • Developing adapted offers and BOP to the 1.5 billion who do not business models P • Fostering entrepreneurship in have it to foster development access to energySchneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 31
    32. 32. BipBop access to energy programme B BOP I P A unique social business model based on a simple idea: there is no sustainable development without business Business entrepreneurs the Give potential 500 contractors their of the pyramid* opportunity to start at the baseObjectives From 01/2009 to 12/2011 objectives business set up their activities in the energy management sector supported by our sustainable investment fund. Q3 2010: 130 Rely on local Provide local people Innovation knowledge with the skills to maintain, 1M households from BoP equipped with + bring project adequate energy offers/solutions management, develop and sell Q3 2010: 608,000 the solutions technological and operational capabilities People 10,000 young people from the base of the pyramid trained in energy skills Q3 2010: 4,065 Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 32
    33. 33. Focus on: Pilot project at Bhubaneswar Battery charging station● Context ● In slums of Bhubaneswar, Schneider Electric partnered with Aide & Action to provide basic electricity trainings to young underprivileged people ● Trained electricians developed entrepreneurial activities through a battery rental model● Solution: ● One entrepreneur sold In-Diya lamps to 47 customers (90-LEDs for INR 900 and 45-LEDs for INR 500) ● Entrepreneurs rent daily charged batteries for INR 5● Economic model: y Ch arg ers Training atter i de B centre Prov ining to tr a Centre Prov id To e e In-Diy ntrep a rene lamps Sell In-Diya lamps & urs Entrepreneur Rent charged batteries Communities Schneider Electric - Aaron Davis, CMO – Feb 8 2011 – EDHEC USA day 33
    34. 34. In-Diya helping familyto work and study 34
    35. 35. Installation of SHS by trained electricians 35
    36. 36. The first step towards brighter life 36
    37. 37. Make the most ofyour energy™schneider-electric.comSDreport.schneider-electric.com 37
    38. 38. Life’s lessons learned… If you want to build a ship, dont drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea Antoine de Saint Exupery 38
    39. 39. “Find somone silly enough to payI wonder ifto you I cando what you like…” get paid in doughnuts? Does marketing really work?? 39
    40. 40. Take your responsibility to mentor seriously 40
    41. 41. Simplify to the essence…●“Everything should be made as simple as possible, but no simpler…”● Albert Einstein 41
    42. 42. Get involved!●“It is easy to be brave from a distance, and quite safe too!! 42
    43. 43. Embrace power of positive influence●Say something nice to someone who cannot hear you… 43
    44. 44. Question everything we do and havedone●“There is nothing more wasteful as doing with great efficiency that which does not have to be done at all…” 44
    45. 45. Support change, especially if it’suncomfortable●"There is nothing more difficult to plan, more doubtful of success nor more dangerous to manage than the creation of a new system… for the creator has the enmity of all those in existing system, and merely lukewarm support from those who would benefit from the new… "●Machiavelli, The Prince, 1590 45
    46. 46. Listen to crazy people…●“All progress depends on the unreasonable man…”● George Bernard Shaw 46
    47. 47. Enjoy “appropriate anxiety”●A comfort zone is always relative and time specific 47
    48. 48. Share your passion!●“No wild enthusiast ever yet could rest, till half mankind were, like him, possessed…” William Cowper Typically 1% of a segment is an ADVOCATE 48
    49. 49. Keep moving: Ebay, FaceBook, Google ● "The only way to survive (and succeed) these days is to do some sXXX and see what happens.” ● Every now and then you do sXXX that, for reasons which are completely unspecifiable, turns out to be big sXXX, as opposed to little sXXX. ● You just have to make sure there is enough sXXX going on that some big sXXX happens." Tom Peters 49
    50. 50. Your actions dictate your success… ●“Man must sit in chair for very long time before roast duck fly in mouth…” Chinese Proverb 50
    51. 51. Surround yourself with people smarterthan you… ●When we succeed, we succeed together. If we failed, we failed alone. 51
    52. 52. Above all, don’t listen to the experts●“Before man reaches the moon, your mail will be delivered within hours from New York to Australia by guided missiles. We stand on the threshhold of rocket mail… “ Arthur Summerfield, US Postmaster General, 1959 2002 52
    53. 53. P b T il Po c u l oe rj t ic t e G A :M s n S P isioFamilies pay back to local district government over twoyearsCreates Create aid programs that don’t rely on donations utility infrastructure Work with GhanaiansSolar panels Good intentions are not good enough - beComposting toilets internet cafe accountable portable girl-run internet cafe projectImprove Ideas from within the community sanitation Wealth creation Innovation Don’t do anything that creates dependency 53
    54. 54. 55
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    58. 58. 59
    59. 59. Building a career, company or diploma… Whose stupid idea was this??! 60
    60. 60. But the view will be worth the effort… “There is no quicker way to kill the human spirit than to ask it to do mediocre work…” Ayn Rand 61

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