The Hispanic Apparel and Footwear Consumer - US - November 2013

Hispanics of all genders, age groups, and income levels a...
hispanics Waiting To Buy Adult Clothing And Shoes Until They Need To
figure 8: Shopping Behavior Changes In Last Year For ...
purchase Frequency And Spend
key Points
hispanics More Likely To Purchase Footwear
figure 13: Incidence Of Footwear Purcha...
figure 28: Target Television Ad, 2013
kmart Partners With Latin Star Sofia Vergara From The Hit Comedy Modern Family
figur...
key Online Campaigns
what We Think
walmart
figure 42: Social Media Metrics—october 2013
key Online Campaigns
what We...
where Footwear Is Purchased
key Points
hispanics Choose Mass Merchandisers For Kids’ Shoes As Well
figure 56: Stores...
more Affluent Hispanics Are More Likely To Wear Brand Names
figure 71: Attitudes Toward Shopping (any Agree), By Household...
figure 82: Stores Where Adult Apparel Purchased, By Apparel Segmentation Groups, July 2013
figure 83: Stores Where Childre...
figure 103: Number Of Households, By Number Of People In The Household—hispanics Versus All,
2011
hispanic Household...
figure 132: Walmart—activities Done, By Demographics, July 2013
figure 133: Walmart—activities Done, By Demogr...
reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our
huge collectio...
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The Hispanic Apparel and Footwear Consumer - US - November 2013:Industry Analysis Report

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The Hispanic Apparel and Footwear Consumer - US - November 2013:Industry Analysis Report

  1. 1. The Hispanic Apparel and Footwear Consumer - US - November 2013 Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with children, more affluent, or Spanish speaking can be marketed to in a way that meets their specific needs as well as their budget. And as their thriftiness recedes brands will be well-positioned to capitalize. table Of Content scope And Themes what You Need To Know definition data Sources sales Data consumer Survey Data abbreviations And Terms abbreviations terms executive Summary hispanic Apparel And Footwear Expenditures Rebound In 2012 figure 1: Average Expenditures By Hispanic Households For Apparel And Footwear, Three-year Rolling Averages, At Current Prices, 2007-12 hispanics Spend More On Apparel And Footwear figure 2: Average Household Expenditures* For Apparel And Footwear, By Segment And Hispanic Origin, Indexed To All Households, 2012 hispanic Men Outspend Non-hispanics On Apparel And Footwear figure 3: Amount Spent On Men's Apparel And Footwear, By Race/hispanic Origin, May 2012-june 2013 fashion, Style, And Designer Labels Important To Hispanics figure 4: Shopping & Fashion Attitudes, By Hispanic Origin, May 2012-june 2013 opportunity For More Hispanic Shopping Online figure 5: Types Of Stores Where Adult Apparel And Footwear Are Purchased, By Age, July 2013 designer Brands Have An Opportunity To Reach Out To Affluent Hispanics figure 6: Attitudes Toward Style And Fashion (any Agree), By Hispanics Earning $100k+ In Household Income, July 2013 spanish Speakers Look For Clothes Reflecting Hispanic Heritage figure 7: Attitudes Toward Shopping (any Agree), By Primary Language Spoken, July 2013 The Hispanic Apparel and Footwear Consumer - US - November 2013
  2. 2. hispanics Waiting To Buy Adult Clothing And Shoes Until They Need To figure 8: Shopping Behavior Changes In Last Year For Adult Clothing And Shoes, By Gender, July 2013 what We Think issues And Insights how Can Marketers Keep Over Indexing Hispanics From Cutting Back? the Issues insight: Engage With Younger Hispanics Online what About Parents, A Crucial Demographic? the Issues insight: Emphasize Promotions And Sales On Items That Can’t Afford To Wait more Affluent And Spanish-speaking Niches Also Need Attention the Issues insight: Designer Labels Should Reach Out To Underserved Groups trend Applications trend: Buydeology trend: Who Are The Joneses? 2015 Trend: Human market Size And Forecast key Points hispanic Expenditures On Apparel And Footwear Rebound Slightly figure 9: Average Expenditures By Hispanic Households For Apparel And Footwear, Three-year Rolling Averages, At Current Prices, 2007-12 hispanics Spend More Than Non-hispanics figure 10: Average Household Expenditures For Apparel And Footwear, By Hispanic Origin, Three-year Rolling Averages, At Current Prices, 2007-12 market Segments key Points expenditures On Footwear/apparel Over Index Against All Households figure 11: Average Household Expenditures* For Apparel And Footwear, By Segment And Hispanic Origin, Indexed To All Households, 2012 hispanic Spending On Women’s Clothing Leads, Men’s Fastest Growing figure 12: Average Expenditures By Hispanic Households For Apparel And Footwear, By Category, At Current Prices, Three-year Rolling Averages, 2010 And 2012 The Hispanic Apparel and Footwear Consumer - US - November 2013
  3. 3. purchase Frequency And Spend key Points hispanics More Likely To Purchase Footwear figure 13: Incidence Of Footwear Purchase In Last 12 Months, By Hispanic Origin, May 2012-june 2013 hispanic Men Outspend Non-hispanics On Apparel And Footwear figure 14: Total Amount Spent On Men's Clothing In Last 12 Months, By Hispanic Origin, May 2012-june 2013 figure 15: Amount Spent On Men's Footwear In Last 12 Months, Men By Hispanic Origin, May 2012-june 2013 hispanic Women Spend Less Than Non-hispanics On Apparel, More On Footwear figure 16: Amount Spent On Women's Clothing In Last 12 Months, By Hispanic Origin, May 2012-june 2013 figure 17: Amount Spent On Women's Footwear In Last 12 Months, By Hispanic Origin, May 2012-june 2013 hispanics Less Likely To Be Sole Type User figure 18: Types Of Footwear Purchased In Last 12 Months, By Hispanic Origin, May 2012-june 2013 nike And Adidas Brands Resonate With Hispanic Consumers figure 19: Brands Of Footwear Purchased In Last 12 Months, By Hispanic Origin, May 2012-june 2013 hispanics Less Likely To Buy Licensed Apparel figure 20: Incidence Of Purchase Of Licensed Sports Apparel In Last 12 Months, By Hispanic Origin, May 2012-june 2013 figure 21: Types Of Licensed Sports Apparel Purchased In Last 12 Months, By Hispanic Origin, May 2012-june 2013 hispanic Men More Likely To Buy Dress Shoes figure 22: Types Of Men's Clothing And Shoes Purchased In Last 12 Months, By Hispanic Origin, May 2012-june 2013 hispanic Women Purchasing More Traditional Apparel figure 23: Types Of Women's Clothing And Shoes Purchased In Last 12 Months, By Hispanic Origin, May 2012-june 2013 fashion, Designer Labels Stand Out For Comfort And Functionality figure 24: Attitudes Toward Shopping And Fashion, By Hispanic Origin, May 2012-june 2013 marketing Strategies brands Partnering With Athletes Relevant To Hispanic Consumers adidas Partners With Lionel Messi figure 25: Adidas Television Ad, 2013 nike Sponsors Spanish Championship Team Fc Barcelona figure 26: Nike Television Ad, 2012 mexican Brand Naco Appeals To Young Hispanics By Mocking Traditions figure 27: Naco Apparel Ad, 2012 macy’s Is One Of Few Mid- To High-end Retailers With A Hispanic Focus discount Retailers Target And Walmart Spend Big On Hispanics target’s Height Of Summer Featuring Hispanic Musicians Tweeted By Oprah The Hispanic Apparel and Footwear Consumer - US - November 2013
  4. 4. figure 28: Target Television Ad, 2013 kmart Partners With Latin Star Sofia Vergara From The Hit Comedy Modern Family figure 29: Kmart, Television Ad, 2013 social Media key Points social Media Metrics figure 30: Key Social Media Metrics, October 2013 market Overview brand Usage And Awareness figure 31: Brand Usage And Awareness For Selected Apparel And Footwear Brands, July 2013 interaction With Apparel And Footwear Brands figure 32: Interaction With Select Apparel And Footwear Brands, July 2013 online Conversations figure 33: Spanish-language Online Mentions Around Select Apparel And Footwear Brands, By Day, April 14-oct. 13, 2013 where Are People Talking About Apparel And Footwear Brands? figure 34: Spanish-language Online Mentions Around Select Apparel And Footwear Brands, By Page Type, April 14-oct. 13, 2013 what Are People Talking About? figure 35: Topics Of Discussion Among The Selected Apparel And Footwear Brands, April 14-oct. 13, 2013 figure 36: Topics Of Discussion Among The Selected Apparel And Footwear Brands, By Page Type, April 14-oct. 13, 2013 analysis By Brand nike figure 37: Social Media Metrics—nike, October 2013 key Online Campaigns what We Think levi’s figure 38: Social Media Metrics—levi’s, October 2013 key Online Campaigns what We Think reebok figure 39: Social Media Metrics—reebok, October 2013 key Online Campaigns what We Think sears figure 40: Social Media Metrics—sears, October 2013 key Online Campaigns what We Think jcpenney figure 41: Social Media Metrics—jcpenney, October 2013 The Hispanic Apparel and Footwear Consumer - US - November 2013
  5. 5. key Online Campaigns what We Think walmart figure 42: Social Media Metrics—october 2013 key Online Campaigns what We Think where Apparel And Footwear Are Purchased key Points discount Stores Most Popular For Kids’ Items, Mid-level Stores For Adults figure 43: Types Of Stores Where Apparel And Footwear Are Purchased, By Type Of Apparel/footwear, July 2013 hispanic Women Shopping At Discount Stores For Adult Clothing And Shoes figure 44: Types Of Stores Where Adult Apparel And Footwear Are Purchased, By Gender, July 2013 opportunity For More Hispanic Shopping Online figure 45: Types Of Stores Where Adult Apparel And Footwear Are Purchased, By Age, July 2013 where Items Are Purchased Is Largely Dependent On Income figure 46: Types Of Stores Where Adult Apparel And Footwear Are Purchased, By Household Income, July 2013 hispanic Women Are The Buyers Of Children’s Apparel And Footwear figure 47: Types Of Stores Where Children’s Apparel And Footwear Are Purchased, By Gender, July 2013 where Apparel Is Purchased key Points mass Merchandisers Most Popular For Kids’ Apparel figure 48: Stores Where Children’s Apparel Purchased, By Gender, July 2013 35-44 Year-old Hispanics Buying More Kids’ Apparel figure 49: Stores Where Children’s Apparel Purchased, By Age, July 2013 middle-end Stores Represent Top Of The Line For More Affluent Hispanics figure 50: Stores Where Children’s Apparel Purchased, By Household Income, July 2013 large Audience Of Spanish Speakers Buying Children’s Clothes figure 51: Stores Where Children’s Apparel Purchased, By Primary Language Spoken, July 2013 middle-end Department Stores Most Popular For Adult Apparel figure 52: Stores Where Adult Apparel Purchased, By Gender, July 2013 nearly Half Of Younger Hispanics Purchased Adult Apparel At Athletic Stores figure 53: Stores Where Adult Apparel Purchased, By Age, July 2013 more Affluent Hispanics Still Visiting Mass Merchandisers figure 54: Stores Where Adult Apparel Purchased, By Household Income, July 2013 athletic Stores Can Do More To Reach Spanish-speaking Community figure 55: Stores Where Adult Apparel Purchased, By Primary Language Spoken, July 2013 The Hispanic Apparel and Footwear Consumer - US - November 2013
  6. 6. where Footwear Is Purchased key Points hispanics Choose Mass Merchandisers For Kids’ Shoes As Well figure 56: Stores Where Children's Footwear Purchased, By Gender, July 2013 35-44 Year-old Hispanics Buying More Kids’ Shoes figure 57: Stores Where Children's Footwear Purchased, By Age, July 2013 opportunity For Specialty Stores To Sell Kids’ Shoes figure 58: Stores Where Children's Footwear Purchased, By Household Income, July 2013 large Audience Of Spanish Speakers Buying Children’s Shoes figure 59: Stores Where Children's Footwear Purchased, By Primary Language Spoken, July 2013 hispanic Women Shopping At Discount Stores For Adult Shoes figure 60: Stores Where Adult Footwear Purchased, By Gender, July 2013 older Hispanics Buying Shoes At Mass Merchandisers figure 61: Stores Where Adult Footwear Purchased, By Age, July 2013 more Affluent Hispanics Not Choosing Mass Merchandisers For Shoes figure 62: Stores Where Adult Footwear Purchased, By Household Income, July 2013 attitudes Toward Style And Fashion key Points personal Appearance Matters figure 63: Attitudes Toward Style And Fashion (any Agree), By Gender, July 2013 older Hispanics Are More Interested In Style And Fashion figure 64: Attitudes Toward Style And Fashion (any Agree), By Age, July 2013 designer Brands Have An Opportunity To Reach Out To Hispanics figure 65: Attitudes Toward Style And Fashion (any Agree), By Household Income, July 2013 less Acculturated Hispanics Believe Appearance Can Help Them Climb The Economic Ladder figure 66: Attitudes Toward Style And Fashion (any Agree), By Primary Language Spoken, July 2013 half Of Hispanic Parents Say They Need A Fashion Makeover figure 67: Attitudes Toward Style And Fashion (any Agree), By Presence Of Children In Household, July 2013 figure 68: Attitudes Toward Style And Fashion (any Agree), By Awareness Of Footwear/apparel Brands, July 2013 attitudes Toward Shopping key Points hispanics Enjoy Shopping For Clothes And Shoes figure 69: Attitudes Toward Shopping (any Agree), By Gender, July 2013 middle-aged Hispanics Prefer Shopping For Their Family figure 70: Attitudes Toward Shopping (any Agree), By Age, July 2013 The Hispanic Apparel and Footwear Consumer - US - November 2013
  7. 7. more Affluent Hispanics Are More Likely To Wear Brand Names figure 71: Attitudes Toward Shopping (any Agree), By Household Income, July 2013 spanish Speakers Looking For More Clothes Reflecting Hispanic Heritage figure 72: Attitudes Toward Shopping (any Agree), By Primary Language Spoken, July 2013 hispanic Parents Put Their Kids First figure 73: Attitudes Toward Shopping (any Agree), By Presence Of Children In Household, July 2013 post-recession Shopping Behavior key Points more Than Half Of Hispanics Waiting For Sales On Children’s Products figure 74: Shopping Behavior Changes In Last Year, By Gender, July 2013 thriftiness Is Consistent Across All Income Groups figure 75: Shopping Behavior Changes In Last Year For Children's Clothing And Shoes, By Household Income, July 2013 spanish-speaking Hispanics Using Coupons More Often For Children’s Products figure 76: Shopping Behavior Changes In Last Year For Children's Clothing And Shoes, By Primary Language Spoken, July 2013 hispanics Waiting To Buy Adult Clothing And Shoes Until They Need To figure 77: Shopping Behavior Changes In Last Year For Adult Clothing And Shoes, By Gender, July 2013 35-44 Year-old Hispanics Least Likely To Be Cutting Back figure 78: Shopping Behavior Changes In Last Year For Adult Clothing And Shoes, By Age, July 2013 more Affluent Hispanics Not Looking To Trade Down In Quality figure 79: Shopping Behavior Changes In Last Year For Adult Clothing And Shoes, By Household Income, July 2013 cluster Analysis cluster 1: Fashionless demographics characteristics opportunity cluster 2: It’s All Me’s demographics characteristics opportunity cluster 3: Fashionistas demographics characteristics opportunity cluster Characteristic Tables figure 80: Target Clusters, July 2013 figure 81: Stores Where Children’s Apparel Purchased, By Apparel Segmentation Groups, July 2013 The Hispanic Apparel and Footwear Consumer - US - November 2013
  8. 8. figure 82: Stores Where Adult Apparel Purchased, By Apparel Segmentation Groups, July 2013 figure 83: Stores Where Children's Footwear Purchased, By Apparel Segmentation Groups, July 2013 figure 84: Stores Where Adult Footwear Purchased, By Apparel Segmentation Groups, July 2013 figure 85: Stores Where Adult Apparel And Footwear Purchased, By Apparel Segmentation Groups, July 2013 figure 86: Stores Where Children’s Apparel And Footwear Purchased, By Apparel Segmentation Groups, July 2013 figure 87: Attitudes Toward Style And Fashion (strongly Agree), By Apparel Segmentation Groups, July 2013 figure 88: Attitudes Toward Style And Fashion (any Agree), By Apparel Segmentation Groups, July 2013 figure 89: Attitudes Toward Shopping (strongly Agree), By Apparel Segmentation Groups, July 2013 figure 90: Attitudes Toward Shopping (any Agree), By Apparel Segmentation Groups, July 2013 figure 91: Shopping Behavior Changes In Last Year For Children's Clothing, By Apparel Segmentation Groups, July 2013 figure 92: Shopping Behavior Changes In Last Year For Children's Shoes, By Apparel Segmentation Groups, July 2013 figure 93: Shopping Behavior Changes In Last Year For Clothing For Adults, By Apparel Segmentation Groups, July 2013 figure 94: Shopping Behavior Changes In Last Year For Clothing For Adults, By Apparel Segmentation Groups, July 2013 figure 95: Shopping Behavior Changes In Last Year For Children's Clothing And Shoes, By Apparel Segmentation Groups, July 2013 figure 96: Shopping Behavior Changes In Last Year For Adult Clothing And Shoes, By Apparel Segmentation Groups, July 2013 cluster Demographic Tables figure 97: Target Clusters, By Demographic, July 2013 appendix – Overview Of The Hispanic Consumer key Points hispanic Purchasing Power Projected To Reach $1.7 Trillion In Four Years hispanic Household Income Lags That Of Whites And Asians figure 98: Median Household Income, By Race/hispanic Origin Of Householder, 2011 hispanic Male Median Personal Income Improved In 2011 figure 99: Median Personal Incomes Of People Aged 15 Or Older, By Hispanic Origin And Gender, In Inflation-adjusted Dollars, 2001-11 hispanic Unemployment Rates Declining figure 100: Percent Unemployment At End Of Third Quarter, By Race/hispanic Origin, 2007-12 hispanics Among The Fastest-growing Population Segments In The Us hispanics Are Overwhelmingly Young figure 101: Generational Profile, Hispanics Versus Non-hispanics, 2011 hispanic Households Larger Than Non-hispanic Households figure 102: Average Household Size, By Hispanic Origin/race Of Householder, 2001, 2008, And 2011 The Hispanic Apparel and Footwear Consumer - US - November 2013
  9. 9. figure 103: Number Of Households, By Number Of People In The Household—hispanics Versus All, 2011 hispanic Households Have Younger Children figure 104: Number Of Households With Children, By Race And Hispanic Origin Of Householder, 2012 figure 105: Number Of Households, By Race Of Householder And Presence And Ages Of Children, 2011 hispanic Educational Attainment Generally High School Or Lower figure 106: Educational Attainment Of Hispanic Men, By Age, 2011 figure 107: Educational Attainment Of Hispanic Women, By Age, 2011 hispanics Overwhelmingly Reside In Southern And Western America figure 108: Largest* Hispanic Groups, By Region, By Country Of Origin/ancestry, 2010 immigration Is Declining—but Immigration Reform May Present An Opportunity figure 109: Estimates Of The Us Unauthorized Immigrant Population, 2000-11 appendix – Social Media online Conversations figure 110: Spanish-language Online Mentions Around Select Apparel And Footwear Brands, By Week, April 14-oct. 13, 2013 figure 111: Spanish-language Online Mentions Around Select Apparel And Footwear Brands, By Page Type, April 14-oct. 13, 2013 figure 112: Topics Of Discussion Among The Selected Apparel And Footwear Brands, April 14-oct. 13, 2013 figure 113: Topics Of Discussion Among The Selected Apparel And Footwear Brands, By Page Type, April 14-oct. 13, 2013 brand Usage Or Awareness figure 114: Brand Usage Or Awareness, July 2013 figure 115: Nike Usage Or Awareness, By Demographics, July 2013 figure 116: Reebok Usage Or Awareness, By Demographics, July 2013 figure 117: Levi’s Usage Or Awareness, By Demographics, July 2013 figure 118: Sears Usage Or Awareness, By Demographics, July 2013 figure 119: Jcpenney Usage Or Awareness, By Demographics, July 2013 figure 120: Walmart Usage Or Awareness, By Demographics, July 2013 activities Done figure 121: Activities Done, July 2013 figure 122: Nike—activities Done, By Demographics, July 2013 figure 123: Nike—activities Done, By Demographics, July 2013 (continued) figure 124: Reebok—activities Done, By Demographics, July 2013 figure 125: Reebok—activities Done, By Demographics, July 2013 (continued) figure 126: Levi’s—activities Done, By Demographics, July 2013 figure 127: Levi’s—activities Done, By Demographics, July 2013 (continued) figure 128: Sears—activities Done, By Demographics, July 2013 figure 129: Sears—activities Done, By Demographics, July 2013 (continued) figure 130: Jcpenney—activities Done, By Demographics, July 2013 figure 131: Jcpenney—activities Done, By Demographics , July 2013 (continued) The Hispanic Apparel and Footwear Consumer - US - November 2013
  10. 10. figure 132: Walmart—activities Done, By Demographics, July 2013 figure 133: Walmart—activities Done, By Demographics, July 2013 (continued) appendix – Other Consumer Tables stores Children’s Apparel And Footwear Purchased And Brand Awareness figure 134: Stores Where Children’s Apparel And Footwear Purchased, By Awareness Of Footwear/apparel Brands, July 2013 stores Children’s Apparel Purchased And Presence Of Children figure 135: Stores Where Children’s Apparel Purchased, By Presence Of Children In Household, July 2013 stores Children’s Apparel And Footwear Purchased And Age Group figure 136: Stores Where Children’s Apparel And Footwear Purchased, By Age, July 2013 stores Children’s Apparel And Footwear Purchased And Household Income figure 137: Stores Where Children’s Apparel And Footwear Purchased, By Household Income, July 2013 stores Children’s Apparel And Footwear Purchased And Language Spoken figure 138: Stores Where Children’s Apparel And Footwear Purchased, By Primary Language Spoken, July 2013 stores Children’s Apparel Purchased And Brand Awareness figure 139: Stores Where Children’s Apparel Purchased, By Awareness Of Footwear/apparel Brands, July 2013 stores Children’s Footwear Purchased And Brand Awareness figure 140: Stores Where Children's Footwear Purchased, By Awareness Of Footwear/apparel Brands, July 2013 stores Children’s Footwear Purchased And Brand Awareness figure 141: Stores Where Children's Footwear Purchased, By Awareness Of Footwear/apparel Brands, July 2013 stores Adult Apparel Purchased And Brand Awareness figure 142: Stores Where Adult Apparel Purchased, By Awareness Of Footwear/apparel Brands, July 2013 stores Adult Apparel Purchased And Presence Of Children figure 143: Stores Where Adult Apparel Purchased, By Presence Of Children In Household, July 2013 stores Adult Footwear Purchased And Language Spoken figure 144: Stores Where Adult Footwear Purchased, By Primary Language Spoken, July 2013 stores Adult Footwear Purchased And Brand Awareness figure 145: Stores Where Adult Footwear Purchased, By Awareness Of Footwear/apparel Brands, July 2013 stores Adult Footwear Purchased And Presence Of Children figure 146: Stores Where Adult Footwear Purchased, By Presence Of Children In Household, July 2013 appendix – Trade Associations ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research The Hispanic Apparel and Footwear Consumer - US - November 2013
  11. 11. reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ The Hispanic Apparel and Footwear Consumer - US - November 2013

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