Digital Trends Autumn - US - September 2013:New Industry Analysis Report

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Digital Trends Autumn - US - September 2013:New Industry Analysis Report

  1. 1. Digital Trends Autumn - US - September 2013 This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes. Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward. table Of Content scope And Themes what You Need To Know definition data Sources consumer Survey Data abbreviations And Terms abbreviations terms executive Summary hardware household Tech: Maturity An Obstacle To Growth figure 1: Household Electronics Ownership, By Age, July 2013 cultivating The Late Majority figure 2: Personal Electronics Ownership, By Age, July 2013 time To Focus On The Low-income Buyer figure 3: Personal Electronics Ownership, By Household Income, July 2013 blacks, Hispanics Gearing Up For Purchases figure 4: Intent To Purchase Electronics, By Race And Hispanic Origin, July 2013 mobile Marketing Focuses On Technophiles figure 5: Selected Personal Electronics Ownership, By Personal Electronics Ownership, July 2013 online Activities pc Still Primary Platform For Digital Media Consumption figure 6: Online Activities Conducted In Past Three Months, By Hardware Platform, July 2013 pc Dominates Location-based Services figure 7: Online Activities Related To Purchasing, July 2013 digital Activity Related To Purchasing Behavior Driven By Household Income Digital Trends Autumn - US - September 2013
  2. 2. figure 8: Online Activities Related To Purchasing, By Household Income, July 2013 figure 9: Online Activities Related To Purchasing, By Household Income, July 2013 (continued) what We Think hardware key Points household Electronics maturity An Obstacle To Growth figure 10: Household Electronics Ownership, By Age, July 2013 figure 11: Household Electronics Ownership, By Household Income, July 2013 synergy In Ownership figure 12: Household Electronics Ownership, By Household Electronics Ownership, July 2013 new Tv Technologies A Tough Sell figure 13: Types Of Televisions Owned, By Age, July 2013 figure 14: Types Of Televisions Owned, By Household Income, July 2013 men Aged 18-54 Pro-tv figure 15: Types Of Televisions Owned, By Gender And Age, July 2013 personal Electronics cultivating Late Adopters figure 16: Personal Electronics Ownership, By Age, July 2013 figure 17: Personal Electronics Ownership, By Household Income, July 2013 mobile Marketing Focuses On Technophiles figure 18: Selected Personal Electronics Ownership, By Personal Electronics Ownership, July 2013 intent To Purchase laptops, Tablets, Smartphones Top Purchase List figure 19: Intent Or Consideration For Purchase Of Electronics, July 2013 figure 20: Intent To Purchase Electronics, By Age, July 2013 figure 21: Intent To Purchase Electronics, By Age, July 2013 (continued) figure 22: Intent To Purchase Electronics, By Personal Electronics Ownership, July 2013 figure 23: Intent To Purchase Electronics, By Personal Electronics Ownership, July 2013 (continued) figure 24: Intent To Purchase Electronics, By Select Household Electronics Ownership, July 2013 online Activities key Points methods Of Accessing The Internet pcs Still Dominate Access figure 25: Hardware Used To Access The Internet, By Age, July 2013 figure 26: Hardware Used To Access The Internet, By Household Income, July 2013 pc Still Primary Platform For Digital Media Consumption figure 27: Online Activities Conducted In Past Three Months, By Hardware Platform, July 2013 younger Adults More Active Online Digital Trends Autumn - US - September 2013
  3. 3. figure 28: Online Activities Conducted In Past Three Months, By Age, July 2013 figure 29: Online Activities Conducted In Past Three Months, By Age, July 2013 (continued) online Activities Related To Purchasing pc Dominates Location-based Services figure 30: Online Activities Related To Purchasing, July 2013 figure 31: Online Activities Related To Purchasing, By Household Income, July 2013 figure 32: Online Activities Related To Purchasing, By Household Income, July 2013 (continued) figure 33: Online Activities Related To Purchasing, By Age, July 2013 figure 34: Online Activities Related To Purchasing, By Age, July 2013 (continued) figure 35: Online Activities Related To Purchasing, By Gender And Age, July 2013 figure 36: Online Activities Related To Purchasing, By Gender And Age, July 2013 (continued) impact Of Race And Hispanic Origin key Points white Non-hispanics Lag In Ownership, Interest figure 37: Personal Electronics Ownership, By Race And Hispanic Origin, July 2013 figure 38: Intent To Purchase Electronics, By Race And Hispanic Origin, July 2013 non-white Groups More Accessible Via New Media figure 39: Online Activities, By Race And Hispanic Origin, July 2013 appendix – Additional Hardware Tables gender And Age figure 40: Household Consumer Electronics Ownership, By Age, July 2013 figure 41: Household Electronics Ownership, By Gender And Age, July 2013 figure 42: Types Of Televisions Owned, By Age, July 2013 figure 43: Personal Consumer Electronics Ownership, By Age, July 2013 figure 44: Personal Electronics Ownership, By Gender And Age, July 2013 figure 45: Intent To Purchase Consumer Electronics, By Age, July 2013 figure 46: Intent To Purchase Electronics, By Gender And Age, July 2013 figure 47: Considering Purchasing Electronics, By Age, July 2013 by Household Income figure 48: Household Consumer Electronics Ownership, By Household Income, July 2013 figure 49: Personal Consumer Electronics Ownership, By Household Income, July 2013 figure 50: Types Of Televisions Owned, By Household Income, July 2013 figure 51: Intent To Purchase Electronics, By Household Income, July 2013 figure 52: Considering Purchasing Electronics, By Household Income, July 2013 by Race/hispanic Origin figure 53: Personal Consumer Electronics Ownership, By Race And Hispanic Origin, July 2013 figure 54: Household Electronics Ownership, By Race And Hispanic Origin, July 2013 figure 55: Types Of Televisions Owned, By Race And Hispanic Origin, July 2013 figure 56: Intent To Purchase Consumer Electronics, By Race And Hispanic Origin, July 2013 Digital Trends Autumn - US - September 2013
  4. 4. figure 57: Considering Purchasing Electronics, By Race And Hispanic Origin, July 2013 by Social Networks Usage figure 58: Personal Consumer Electronics Ownership Among Social Networkers, July 2013 by Personal Consumer Electronics Ownership figure 59: Personal Consumer Electronics Ownership, By Personal Consumer Electronics Ownership, July 2013 figure 60: Household Consumer Electronics Ownership, By Household Consumer Electronics Ownership, July 2013 figure 61: Household Consumer Electronics Ownership, By Household Consumer Electronics Ownership, July 2013 (continued) figure 62: Intent To Purchase Consumer Electronics, By Personal Consumer Electronics Ownership, July 2013 figure 63: Intent To Purchase Consumer Electronics, By Household Consumer Electronics Ownership, July 2013 figure 64: Intent To Purchase Consumer Electronics, By Household Consumer Electronics Ownership, July 2013 (continued) appendix – Additional Online Activities Tables by Age figure 65: Hardware Used To Access The Internet, By Age, July 2013 figure 66: Online Activities Conducted In The Past Three Months, By Age, July 2013 figure 67: Online Activities Conducted In Past Three Months On A Computer, By Age, July 2013 figure 68: Online Activities Conducted In The Past Three Months On A Smartphone, By Age, July 2013 figure 69: Online Activities Conducted In Past Three Months On A Tablet, By Age, July 2013 figure 70: Online Activities Related To Making A Purchase Conducted In The Past Three Months, By Age, July 2013 figure 71: Online Activities Related To Making A Purchase Conducted In The Past Three Months, By Gender And Age, July 2013 figure 72: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Age, July 2013 figure 73: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Age, July 2013 figure 74: Online Activities Related To Making A Purchase Conducted In The Past Three Months On A Tablet, By Age, July 2013 by Gender And Age figure 75: Hardware Used To Access The Internet, By Gender And Age, July 2013 figure 76: Online Activities Conducted In Past Three Months, By Gender And Age, July 2013 figure 77: Online Activities Conducted In Past Three Months On A Computer, By Gender And Age, July 2013 figure 78: Online Activities Conducted In The Past Three Months On A Tablet, By Gender And Age, July 2013 figure 79: Online Activities Conducted In The Past Three Months On A Smartphone, By Gender And Age, July 2013 Digital Trends Autumn - US - September 2013
  5. 5. figure 80: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Gender And Age, July 2013 figure 81: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Age, July 2013 figure 82: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Gender And Age, July 2013 figure 83: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Gender And Age, July 2013 by Household Income figure 84: Hardware Used To Access The Internet, By Household Income, July 2013 figure 85: Online Activities Conducted In The Past Three Months, By Household Income, July 2013 figure 86: Online Activities Conducted In The Past Three Months On A Computer, By Household Income, July 2013 figure 87: Online Activities Conducted In The Past Three Months On A Tablet, By Household Income, July 2013 figure 88: Online Activities Related To Making A Purchase Conducted In The Past Three Months, By Household Income, July 2013 figure 89: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Household Income, July 2013 figure 90: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Household Income, July 2013 figure 91: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Household Income, July 2013 figure 92: Online Activities Conducted In The Past Three Months On A Smartphone, By Household Income, July 2013 by Race/hispanic Origin figure 93: Hardware Used To Access The Internet, By Race And Hispanic Origin, July 2013 figure 94: Online Activities Conducted In The Past Three Months, By Race And Hispanic Origin, July 2013 figure 95: Online Activities Conducted In The Past Three Months On A Computer, By Race And Hispanic Origin, July 2013 figure 96: Online Activities Conducted In The Past Three Months On A Smartphone, By Race And Hispanic Origin, July 2013 figure 97: Online Activities Related To Purchasing Behavior, By Race And Hispanic Origin, July 2013 figure 98: Online Activities Conducted In The Past Three Months On A Tablet, By Race And Hispanic Origin, July 2013 figure 99: Online Activities Related To Purchasing Behavior, Conducted On A Computer, By Race And Hispanic Origin, July 2013 figure 100: Online Activities Related To Purchasing Behavior, Conducted On A Smartphone, By Race And Hispanic Origin, July 2013 figure 101: Online Activities Related To Purchasing Behavior, Conducted On A Tablet, By Race And Hispanic Origin, July 2013 by Use Of Social Networks figure 102: Online Activities Conducted In The Past Three Months, Among Social Networkers, July 2013 figure 103: Online Activities Related To Purchasing Behavior Conducted In The Past Three Months, Among Digital Trends Autumn - US - September 2013
  6. 6. Social Networkers, July 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Digital Trends Autumn - US - September 2013

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