Agile approach in online agencies

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My presentation from Webexpo Prague 2012 on agile management in online agences.

People often talk about agile programming or the agile approach. But I haven’t heard about many online agencies that actually implemented it. Well I didn’t think it was possible either. But my visit to Silicon Valley changed my mind. My colleague and me were invited to visit a well-known interaction design agency ZURB. For many hours, we talked with the ZURBians about how they approach the projects.
They divide employees into little agile teams. Every team member is with the project from the very beginning until the handover. Also, we have visited companies like Citrix where they built an agile team of 90 designers in just three years. Agile approach rules the world and for a reason.
After we came back from the valley we divided the company into teams with three members and canceled account management. Suddenly all the problems with communication between clients and developers disappeared. Employees are much happier because they get to do different types of work thoroughout the project. Projects are on time. It’s much easier for the team to organize itself. Team members can work on-site or in café.

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Agile approach in online agencies

  1. 1. Michal Blažej @michalblazejwww.lbstudio.sk
  2. 2. Who is an accountmanager ?
  3. 3. “Interný hajzel,ktorý ľudí pushuje.” “An asshole, that hustles the team.”
  4. 4. RESOURCEMANAGEMENT “An asshole, that hustles the team.”
  5. 5. RESOURCE MANAGEMENThandles resources, production capacity, task assigment, project timeline
  6. 6. “Rieši kakanice sklientom, kým sa rozmyslí.” “Resolves issues with client until he makes up his mind.”
  7. 7. CLIENTCOMMUNICATION “Resolves issues with client until he makes up his mind”
  8. 8. CLIENTCOMMUNICATION task definition, phone calls,instant email replies, being pretty
  9. 9. FINANCEprice quote, keeping the budget
  10. 10. ACCOUNTI MANAGERS
  11. 11. DEADLINES NOT MET
  12. 12. DEADLINES NOT METCLIENT EXPECTATIONS NOT MET
  13. 13. DEADLINES NOT METCLIENT EXPECTATIONS NOT METDEMOTIVATED TEAM
  14. 14. Who isresponsible ?
  15. 15. DEADLINES NOT MET resource management
  16. 16. CLIENT EXPECTATIONS NOT METdepts: the creatives & the craftsmen
  17. 17. DEMOTIVATED TEAMteam not in contact w/ the client
  18. 18. Is therea solution ?
  19. 19. 4 hrsfly to SFO meet ZURB learn
  20. 20. designer coder analyst
  21. 21. ✓ Photoshop ✓ Photoshop ✓ Photoshop✓ HTML, CSS, JS ✓ HTML, CSS, JS ✓ HTML, CSS, JS✓ HE, ER ✓ HE, ER ✓ HE, ER
  22. 22. WEEKLY PLAN
  23. 23. DAILY STAND UP
  24. 24. ONLINE TOOLS
  25. 25. project
  26. 26. So...what ?
  27. 27. THE WINS clients get what they wantself-managed team is less hustled diverse tasks are more fun and
  28. 28. THE WINS clients get what they wantself-managed team is less hustled diverse tasks is more fun and you’ll craft GREAT PRODUCTS
  29. 29. How toget there ?
  30. 30. THE TEAM
  31. 31. THE TEAMis a problem
  32. 32. THE TEAM...create it!
  33. 33. THE TEAM soft skills self-management well roundedbudget manager / bizdev / sales
  34. 34. Does it work ?
  35. 35. production - design - strategy - technology
  36. 36. AND OTHERS ZURB Metalab Clearleft ... Google Citrix
  37. 37. Easyas pie.

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