Make Your Words SellWhy content matters?Michal Blažej, Production Director, Lighting Beetlewww.lbstudio.skFollow me @micha...
GET TO KNOW YOUR PRODUCT    How many fries are we     Are they good tastin’?able to prepare in an hour?   Does it fill me up?
Identify your target market
GET TO KNOW YOUR COMPETITION
IDENTIFY YOUR IDEAL CUSTOMER
DEVELOP   Most Wanted Response   YOUR   Backup Response
ISOLATEPRODUCT FEATURES
FEATURES   BENEFITS
BENEFITS   USP           (Unique selling proposition)
DON’TBE MEBE YOU
up to 80% of your readers will80%   only read the opening headline
you have   3 seconds to catch the reader’s attention
Thank You for Your attention     blazej@lbstudio.sk | www.lbstudio.sk                                     Follow us on Twi...
Make Your Words Sell
Make Your Words Sell
Make Your Words Sell
Make Your Words Sell
Make Your Words Sell
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Make Your Words Sell

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A workshop presentation on web copywriting.

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Make Your Words Sell

  1. 1. Make Your Words SellWhy content matters?Michal Blažej, Production Director, Lighting Beetlewww.lbstudio.skFollow me @michalblazejblazej@lbstudio.sk
  2. 2. GET TO KNOW YOUR PRODUCT How many fries are we Are they good tastin’?able to prepare in an hour? Does it fill me up?
  3. 3. Identify your target market
  4. 4. GET TO KNOW YOUR COMPETITION
  5. 5. IDENTIFY YOUR IDEAL CUSTOMER
  6. 6. DEVELOP Most Wanted Response YOUR Backup Response
  7. 7. ISOLATEPRODUCT FEATURES
  8. 8. FEATURES BENEFITS
  9. 9. BENEFITS USP (Unique selling proposition)
  10. 10. DON’TBE MEBE YOU
  11. 11. up to 80% of your readers will80% only read the opening headline
  12. 12. you have 3 seconds to catch the reader’s attention
  13. 13. Thank You for Your attention blazej@lbstudio.sk | www.lbstudio.sk Follow us on Twitter @lightingbeetle Follow us on Facebook facebook.com/lbstudio

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