Zimmer laws of social networking slides

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Zimmer laws of social networking slides

  1. 1. Michael Zimmer, PhD The Laws of Social Networking Or, How Facebook Feigns Privacy Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  2. 2. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  3. 3. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  4. 4. Michael Zimmer, PhD Laws of Social Networking 1. Social networking sites are incentivized to promote the open and unfettered flow of personal information 2. Providing users robust and easy-to-use tools to control their personal information flows is counter to this profit maximization motive 3. Provide privacy controls only when you must, positioning them as both a great a sacrifice, as well as something users probably shouldn’t bother with  make privacy hard Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  5. 5. Michael Zimmer, PhD Laws of Social Networking 1. Social networking sites are incentivized to promote the open and unfettered flow of personal information 2. Providing users robust and easy-to-use tools to control their personal information flows is counter to this profit maximization motive 3. Provide privacy controls only when you must, positioning them as both a great a sacrifice, as well as something users probably shouldn’t bother with  make privacy hard Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  6. 6. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  7. 7. Michael Zimmer, PhD Four years ago, when Facebook was just getting started, most people didn’t want to put information about themselves on the Internet. So, we got people through this really big hurdle of getting people to want to put up their full name, a real picture, mobile phone number… Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 “
  8. 8. Michael Zimmer, PhD I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before… …as long as the stream of information is constantly increasing, and as long as we’re doing our job…our role of pushing that forward, I think that’s….the best strategy for us Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 “
  9. 9. Michael Zimmer, PhD Laws of Social Networking 1. Social networking sites are incentivized to promote the open and unfettered flow of personal information 2. Providing users robust and easy-to-use tools to control their personal information flows is counter to this profit maximization motive 3. Provide privacy controls only when you must, positioning them as both a great a sacrifice, as well as something users probably shouldn’t bother with  make privacy hard Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  10. 10. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  11. 11. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  12. 12. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 http://mattmckeon.com/facebook-privacy/
  13. 13. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 http://mattmckeon.com/facebook-privacy/
  14. 14. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 http://mattmckeon.com/facebook-privacy/
  15. 15. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 http://mattmckeon.com/facebook-privacy/
  16. 16. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 http://mattmckeon.com/facebook-privacy/
  17. 17. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 http://mattmckeon.com/facebook-privacy/
  18. 18. Michael Zimmer, PhD Laws of Social Networking 1. Social networking sites are incentivized to promote the open and unfettered flow of personal information 2. Providing users robust and easy-to-use tools to control their personal information flows is counter to this profit maximization motive 3. Provide privacy controls only when you must, positioning them as both a great a sacrifice, as well as something users probably shouldn’t bother with  make privacy hard Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  19. 19. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 50 settings with more than 170 options
  20. 20. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 Facebook provides a less satisfying experience for people who choose not to post a photo or make connections with friends or interests… If you’re not comfortable sharing, don’t “ “
  21. 21. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  22. 22. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  23. 23. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  24. 24. Michael Zimmer, PhD Laws of Social Networking 1. Social networking sites are incentivized to promote the open and unfettered flow of personal information 2. Providing users robust and easy-to-use tools to control their personal information flows is counter to this profit maximization motive 3. Provide privacy controls only when you must, positioning them as both a great a sacrifice, as well as something users probably shouldn’t bother with  make privacy hard Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  25. 25. Michael Zimmer, PhD  Regulation  Technology  Literacy Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  26. 26. Michael Zimmer, PhD Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 The privacy aware, personally controlled, do-it-all, open source social network.
  27. 27. Michael Zimmer, PhD Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. …we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers. … advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm. Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11 “
  28. 28. Michael Zimmer, PhD  Regulation  Technology  Literacy Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11
  29. 29. Michael Zimmer, PhD The Laws of Social Networking Or, How Facebook Feigns Privacy Oct 21, 2010The Laws of Social Networking, or, How Facebook Feigns Privacy :: IR.11

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