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How to Break Into the Millennial Market (For Real Estate)


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Did you know that 40% of the total unemployed workers are millennials? According to PEW Research, “Millennials are also the first in the modern era to have higher levels of student loan debt, poverty and unemployment, and lower levels of wealth and personal income than their two immediate predecessor generations (Gen Xers and Boomers) had at the same stage of their life cycles.”

It’s because of these challenges that Millennials have to be very selective about what they invest their money in––and that extends to property.

Here’s the billion-dollar question: How can you be their favorite real estate company? Let’s take a look at ways to invest in mid-tier apartments that appeal to this cash-strapped demographic: a slideshow presentation by Michael Zaransky.

Published in: Real Estate
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