Reaching Your Audience Faster Final

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Survey of Webinar Best Practices conducted by The Webianr Mentor. Copyright 2009 all rights reserved.

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  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • For both Presetners and Attendees Communciate and Train were #1 And #2
    #3 &4 for Presenters were DEAD LAST for Attendees
    Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Registration:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Registration:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Registration:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Length:
    Pr page 3 Q40, Att Page 8 Q90Future Length Trend
    Pr Page 3 Q41 Att Page 8 Q91
    Depth vs Breadth
    Pr page 3 Q42, Att Page 8 Q92
    How cut 2 hour subject – not included – covered in Preferred Length
    Pr page 3 Q43, Att Page 8 Q93
  • Attention:
    Pr page 3 Q44, Att Page 8 Q95Answering Q’s
    Pr Page 3 Q45 Att Page 8 Q96
  • Day of the Week:
    Pr page 3 Q39, Att Page 8 Q89Time of Day
    Pr Page 3 Q38 Att Page 8 Q88
  • Day of the Week:
    Pr page 3 Q39, Att Page 8 Q89Time of Day
    Pr Page 3 Q38 Att Page 8 Q88
  • Day of the Week:
    Pr page 3 Q39, Att Page 8 Q89Time of Day
    Pr Page 3 Q38 Att Page 8 Q88
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Reaching Your Audience Faster Final

    1. 1. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Reaching Your Audience Faster: A Survey of Webinar Best Practices Presented by TheWebinarMentor.com
    2. 2. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Your Webinar Mentors … Mike Zabinski Judith Briles © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    3. 3. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Thanks to These Sponsors: Colorado Nonprofit Association Rocky Mountain Chapter – American Society of Training and Development Individuals within the publishing community of Colorado National Association of Directors of Long Term Health Care facilities © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    4. 4. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Text into the Question Box: What is the most important thing you want to learn from today’s webinar? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    5. 5. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Agenda Highlights and Surprises • Overall Use: Motivations for Using Webinars and Expected Benefits • Promotional Methods: Crafting and Communicating Messages to Potential Attendees • Content and Presentation Development • Event Management: Managing the venue and technology required for broadcasting. • Communication and Contact after the Webinar • Best Practices Summary • Questions and Answers • Demo Some Techniques © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    6. 6. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved … a presentation delivered online in real time. Presenters can be a soloist or a group. Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved A Webinar is …
    7. 7. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Why Webinars? Blocking your Message! © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    8. 8. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages
    9. 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
    10. 10. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved “Inbound” Messages Blogs Search Engines Social Media
    11. 11. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Build Trust © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved → People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
    12. 12. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved How many Webinars have you presented in the last year? 0 1 – 5 6 – 10 11- 20 Over 20 © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    13. 13. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved In What Sector do you work? • Self-Employed • Corporate • Non-Profit • Government © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    14. 14. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Participated? Survey Participant Characteristics
    15. 15. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Position • External Consultant– 45% • Internal Professionals – 12% • Management – 32% • Authors – 10% • Other – 1% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Participated?
    16. 16. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Sector • Self-Employed 56% • Corporate 25% • Non-Profit 17% • Government 2% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Participated?
    17. 17. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved What Sector do you work? • Self-Employed • Corporate • Non-Profit • Government © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll Results
    18. 18. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Ever Presented a Webinar? • Yes 41% • No – but will 12% • No 47% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Surprise! – 82% Presented in the past year! Who Participated? Webinar Experience
    19. 19. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved How many Webinars have you presented at in the past year? 0 1 – 5 6 – 10 11 – 20 Over 20 © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll Results
    20. 20. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved In the Next 12 Months  70% of Respondents will Present 1+  Not using will drop from 47% to 30% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved  52% of Presenters will Present 3+  23% will Present 10+! Who Participated? Webinar Use - Future
    21. 21. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits
    22. 22. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved How Valuable are Webinars? 90% Find at Least “Some Value” - BUT  54.5% Presenters Rated “Highly Valuable”  17.6% Attendees Rated “Highly Valuable”  Biggest Issue: Quality of Presentation and Content © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits Both: Webinars valuable for all employee levels
    23. 23. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Expected Benefits from Webinars Presenters and Attendees (>70%)  Increase Access  Minimize Costs  Learn about a product or service  Access to a recording © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits Presenters Only: Build a Strong Brand 71% Demonstrate ROI 62% NOT: Lead Generation 42% Get to Market Faster 43%
    24. 24. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Presenters Attendees Communicate information Communication of information Train in skills, knowledge or values Training in skills, knowledge or values Differentiate from competitors Training in a product or service Sell a product or service Get product or service information © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Motivations for Using Webinars and Expected Benefits What Outcomes Are Most Desired? Dead Last
    25. 25. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Promotional Methods: Crafting and Communicating Messages
    26. 26. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Promotional Methods for Webinars Single eMail Website Notice eMail Campaigns Banner Ads Postal Mail Print Ads Online Newsletters Telephone Calls Blogs Social Networks SEO Word of Mouth Affiliate Programs © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    27. 27. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Promotional Methods for Webinars Why? Most Effective … Presenter’s Attendee • Word of mouth 73% 72% • Email campaigns 65% 84% • eNewsletter 61% 48% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    28. 28. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Promotional Methods for Webinars Why? Not Effective … Presenter’s Attendee • Print ads 57% 69% • Postal mail 56% 46% • Online Ads 27% 59% • Phone Calls 31% 53% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    29. 29. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Attendees Times/Dates 88% Agenda 87% Topic 80% Cost 78% Registration 68% ID Audience 53% Presenters 43% Computer Registration 37% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Clarity of 1st Promotion
    30. 30. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Presenters Attendees Describe Problem 100% 88% Describe Solutions 100% 87% Headlines 94% 88% ID Audience 87% 79% Agenda 75% 78% Dates/Times 75% 91% Objectives 62% 90% Schedule 53% 91% Computer Req. 47% 42% Registration 31% 50% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved What Methods Motivate Attendee Register for a Webinar?
    31. 31. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Presenter Attendee How-To 68% 68% How to Create a Great Program Topic 44% 67% Creating Great Programs Best Practices 69% 58% Best Practices for Creating a Great Program Numbers 65% 56% 9 Methods to Create a Great Program What Style of Title Grabs Attendee Attention?
    32. 32. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Partnering w/ complimentary organization 61% w/ complimentary profession/industry 56% Social Network 50% White Paper - Article 38% Website 28% Offer Newsletter 25% Blog 19% Paid Advertising 12% Public Calendar 6% Cold eMails with opt in 3% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Attendees Say … Willingness to Supply eMail Address
    33. 33. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Notifying Potential Attendees 1st Notice 5 weeks out 17% 4 weeks out 28% 3 weeks out 33% 2 weeks out 22% 1 week out 1% Reminder 1 time 39% 2 times 44% 3 times 11% 4 times 0% Unlimited 6% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    34. 34. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Registration Patterns Do You Monitor? Yes 47% No 29% Not Sure 24% % of Sign-ups < 1% 17% 1% - 3% 11% 4% - 7% 11% 8% - 10% 6% > 10% 39% Don’t Know 17% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    35. 35. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Gathering Info at Registration Ask About Title, etc. Yes 79% No 21% What Kind ? Position Title 79% Time in Position44% Time in Industry36% Organization Level 36% Level of Influence 29% Company Size, etc. 36% # of Direct Reports 0% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    36. 36. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Content and Presentation
    37. 37. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Preference of Speaker Presenter Attendee As the only presenter 53% 65% As part of a panel or a co-presenter 37% 35% As a Moderator of others 10% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    38. 38. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Presenter Attendee None 44% 1 - 2 40% 54% 3 16% 33% 4 or more 0% 13% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll Usage During a 45-Minute Webinar
    39. 39. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Yes 53% No 47% Likeliness of Attendee to Send Text Question Very 41% Somewhat 35% Not 24% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Ask the Audience to Submit Text Questions
    40. 40. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Presenter Attendee During the Webinar 56% 57% At the End 44% 43% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Preference When to Answer/Ask Attendee Questions
    41. 41. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Yes, the phone connection is always open 63% Yes, but only at specific times 26% No 10% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Do Attendees VERBALLY Make Comments or Ask Questions?
    42. 42. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Polls 57% Direct questions to attendees, than publish results during the Webinar 57% Interview experts 50% Direct poll to a single attendee 29% Play video clips 36% Complete a form 21% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Methods to Increase Interaction
    43. 43. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Text chat 82% Recording of presentation 79% On-screen marking tools 63% Screen sharing 59% Passing presenter control 59% Polls 40% VOIP 35% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Tools That Are Used …
    44. 44. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Speak with script as guide – not read verbatim 50% Speak with an outline 58% Speak with proper pacing 58% Speak with proper tone 68% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved How Good Are You?
    45. 45. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Never 83% Once 6% Two to Three times 6% Four or more 5% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Do You Record Practice Sessions?
    46. 46. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management
    47. 47. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Registration Quick and Easy?  64% Presenters said “Always”  19% Attendees said “Always” © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Prior to the Webinar Want to Communicate with Presenter Prior?  56% Presenters said “Always”  18% Attendees said “Always” Surprise!
    48. 48. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Length of Webinar No Trend toward Longer or Shorter Webinars  69% Presenters said “No Trend”  76% Attendees said “No Trend” Surprise! Preferred Length?  75% Presenters said “45 - 60 Minutes”  20% Attendees said “45 - 60 Minutes” Strong Preference - Narrow Subject, Deep Coverage  77% Presenters  73% Attendees
    49. 49. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Did you notice the Stop Watch was moving? • Yes • No Be Honest? © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
    50. 50. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Monitoring Audience Response Answering Questions (On Topic)  73% Presenters Handle All Questions  96% Attendees: Presenter 1st Choice to answer  31% Attendees: 2nd Expert Answering Not Acceptable  38% Attendees: Waiting till End Not Acceptable Surprise! Audience Attention  84% Attendees “Multi-task”. Poor Presentation #1 Reason  33% Presenters Monitor Attentiveness
    51. 51. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Webinar Event Management Recording Editing Practices  36% Presenters Edit/Clean Audio  27% Presenters Edit/Clean Visuals 80% Attendees want Edit and Clean Surprise! Importance of Recording  92% Presenters record regularly  90% Attendees want access Willing to Pay for Recording?  81% Yes @ Minimum $15  Average $28.64
    52. 52. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved After Webinar Follow Up Surveys Follow Up Questions Presenters Ask  100% “Was Presentation Good?”  71% “Meet Expectations? – Yes/No”  28% “Call to Action” Surprise! Use of Follow Up Surveys  79% Presenters Conduct Survey  57% Attendees Respond to Surveys  Only 44% Attendees want follow-up communication
    53. 53. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved After Webinar Follow Up Surveys Surprise! Attendee Acceptance of Call to Action:  82% Visit a website  82% Download something  75% Request more information  64% Send more questions  64% Allow a follow-up contact  61% Receive Presenter contact information  54% Complete an opt-in
    54. 54. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Missed Opportunities! Receptiveness to Special Offers  Published Article  Newsletter  Recording of webinar  White Paper  Free Trial  Blog  Free Consultation or Meeting © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved After Webinar Follow Up Special Offers Attendees 92% 85% 85% 81% 63% 63% 59% Presenters 50% 73% 67% 57% 20% 20% 40%
    55. 55. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Yes 27% No 33% Some of the Time 40% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Follow-up Communication to Remind Attendees About "Calls to Action" or Offerings Made
    56. 56. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Within 5 minutes 0% Within 1 to 2 hours 0% Same day 43% Next several days 29% Next week 28% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Post Webinar, How Soon Do You Contact Attendee?
    57. 57. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Yes, I Do Yes, Outside No ID Leads 15% 23% 54% Rank Leads 8% 16% 62% Communicate via phone/email 23% 46% 23% Send thank you 23% 38% 31% Complete fulfillment w/ wh papers, offers 31% 15% 39% More announcements 23 % 23% 31% Send results/ contests 8% 17% 50% Send results of survey 8% 25% 42% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Who Performs Follow-Up Tasks
    58. 58. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Yes 38% No 50% Some of the time 12% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Follow-Up with Anyone Who Missed the Webinar
    59. 59. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Yes 17% No 67% Some of the time 16% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Measure Effectiveness of Promotional Methods to Increase Attendance
    60. 60. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Likely Not Likely Email campaigns 82% 7% Word of mouth 72% 6% Social networks 53% 25% Online Newsletters 48% 16% Phone calls 31% 53% Website notice 23% 37% Banner ads on website 18% 56% Print ads 13% 59% Postal mail 10% 46% Online ads 9% 59% © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved What Attracts Attendees
    61. 61. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Summing Up … Best Practices … © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    62. 62. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Motivations And Benefits Best Reasons to use Webinars • Build Trust and Brand • Build “On-Demand” access • Reduce Costs and ROI • Increase Training Effectiveness • “Lead” Generation
    63. 63. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved • Use eMail Campaigns • Word of Mouth • Clarity for Topic, Time, Date, Agenda, Cost • Use “How-To” and “Topic” for Style Hook • Headlines, Obectives, Date & Time Critical • Start eCampaign 3 weeks out, repeat 3 x © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Promotional Methods
    64. 64. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved For the Attendee’s Participation … • Be the Solo Speaker. • Use Polls, no more than 3 per 45 minutes. • Invite Attendees to submit Questions during Webinar via text or phone #. • Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Content & Presentation
    65. 65. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved For You, the Presenter… • Learn the online Tools. • Use Polls, no more than 3 per 45 minutes. • Learn your presentation so that you can present, not read it. Energy is critical. • Rehearse from 2 to 3 times. • Record presentation. • Publish all Polls and Questions that info has been responded to DURING the Webinar. • Offer something; Action Plan. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Content & Presentation
    66. 66. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management •Registration: Make it easy, get only what needed. •Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes •Narrow the Subject, Deepen the info •Monitor and Engage – or they will multi-task •The Perceived Expert answers the questions •Record and Edit Every Event
    67. 67. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved • Sum up your Presentation. • Create a Call to Action. • Offer SOMETHING to Attendees to Act On. • Offer a recording of your Presentation for a limited time, them sell it after it expires. • Offer Articles, White Papers, Downloads. • Direct them to your Website for specific items. • Send a Thank You within the day—if you have another Webinar planned, give a discount, remind of your “offers” and/or Action Plan. • Follow up with MIAs. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Post Webinar Follow-Up
    68. 68. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved THANK YOU! Your Webinar Mentors … Mike Zabinski 303-680-6944 Mike@TheWebinarMentor.com Judith Briles 303-627-9179 Judith@TheWebinarMentor.com © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
    69. 69. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved For Your Attendance Today Your Webinar Mentor’s Offer to you… 15% off a single webinar consult/broadcast. View a copy of this webinar on our website. Mike Zabinski 303-680-6944 Mike@TheWebinarMentor.com Judith Briles 303-627-9179 Judith@TheWebinarMentor.com © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

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