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Webinar Techniques Boot Camp –  What You Need to Succeed with Webinars Presented by TheWebinarMentor.com
Your Presenters <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>R...
<ul><li>Text into the Question Box: </li></ul><ul><li>What is the most important thing you want to learn from today’s webi...
<ul><li>Agenda </li></ul><ul><li>Why Webinars? </li></ul><ul><li>Major Uses for Webinars. </li></ul><ul><li>Inbound Market...
<ul><li>How many Webinars have you  presented  in the last year? </li></ul><ul><li>0 </li></ul><ul><li>1 – 5 </li></ul><ul...
<ul><li>…  a presentation delivered online in real time. Presenters can be a soloist or a group.  </li></ul><ul><li>Webina...
<ul><li>Why Webinars? </li></ul><ul><li>Blocking your Message! </li></ul>© Copyright 2003-2009 – The  Webinar Mentor - All...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Outbound Messages
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search  Engines Social  Media ...
<ul><li>For What Purpose? </li></ul><ul><li>Raising your Image as Thought Leader or Expert. </li></ul><ul><li>Lead Generat...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
<ul><li>Making knowledge and learning resources available </li></ul><ul><ul><li>targeted audience </li></ul></ul><ul><ul><...
<ul><li>Build Trust </li></ul>© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved ->  People Act Share Your:...
<ul><li>4 P’s still apply –   </li></ul><ul><li>People Place: targeted messaging to the right group on the right site.  </...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved The Funnel  Where Webinars Fit
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Components of an  Online Marketing Strategy <ul><ul><ul>...
Creating the Webinar Presentation <ul><ul><ul><li>The Justification </li></ul></ul></ul><ul><ul><ul><ul><li>Presentation O...
Creating the Webinar Presentation <ul><ul><ul><li>Script </li></ul></ul></ul><ul><ul><ul><ul><li>Title </li></ul></ul></ul...
Creating the Webinar Presentation <ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><ul><li>PowerPoint Lists </li></u...
<ul><li>Increase Engagement / Interaction </li></ul><ul><li>Polls </li></ul><ul><li>Direct questions to attendees, then pu...
<ul><li>Creating the Webinar  </li></ul><ul><ul><li>Develop a Plan </li></ul></ul><ul><ul><li>Develop the Script </li></ul...
7 Deadly Mistakes <ul><li>Not Prepared </li></ul><ul><li>Going Solo </li></ul><ul><li>Not Engaging  Your Audience </li></u...
<ul><li>Summing Up … </li></ul><ul><li>Best Practices … </li></ul>© Copyright 2003-2009 – The  Webinar Mentor - All Rights...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Best Practices Best Reasons to use Webinars <ul><li>Buil...
<ul><li>Use eMail Campaigns </li></ul><ul><li>Word of Mouth and Social Media </li></ul><ul><li>Clarity for Topic, Time, Da...
<ul><li>Be the Solo Speaker. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Invite Attendee...
<ul><li>Learn the online Tools. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Present, not...
© Copyright 2003-2009 – The  Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management <ul><li>Registra...
<ul><li>Sum up your Presentation and  Create a Call to Action. </li></ul><ul><li>Special Offer to Attendees to Act On. </l...
Your Next Step … What are the TWO things  you are going to do with  your next Webinar?
THANK YOU! <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>Rob Ha...
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Da Vinci Institute Webinar Bootcamp What You Need To Succeed With Webinars

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The slide deck for a presentation I made to the DaVinci Institute members.

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Da Vinci Institute Webinar Bootcamp What You Need To Succeed With Webinars

  1. 1. Webinar Techniques Boot Camp – What You Need to Succeed with Webinars Presented by TheWebinarMentor.com
  2. 2. Your Presenters <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>Rob Hayes CynoCast, Inc. [email_address] </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  3. 3. <ul><li>Text into the Question Box: </li></ul><ul><li>What is the most important thing you want to learn from today’s webinar? </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  4. 4. <ul><li>Agenda </li></ul><ul><li>Why Webinars? </li></ul><ul><li>Major Uses for Webinars. </li></ul><ul><li>Inbound Marketing and Webinars </li></ul><ul><li>Creating The Webinar Presentation </li></ul><ul><li>The Steps to a Successful Webinar </li></ul><ul><li>7 Deadly Mistakes </li></ul><ul><li>Best Practices </li></ul><ul><li>The Webinar Technology </li></ul><ul><li>Questions and Answers </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  5. 5. <ul><li>How many Webinars have you presented in the last year? </li></ul><ul><li>0 </li></ul><ul><li>1 – 5 </li></ul><ul><li>6 – 10 </li></ul><ul><li>11- 20 </li></ul><ul><li>Over 20 </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
  6. 6. <ul><li>… a presentation delivered online in real time. Presenters can be a soloist or a group. </li></ul><ul><li>Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited. </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved A Webinar is …
  7. 7. <ul><li>Why Webinars? </li></ul><ul><li>Blocking your Message! </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  8. 8. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages
  9. 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Outbound Messages Are Easily Blocked
  10. 10. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved “ Inbound” Messages Blogs Search Engines Social Media Purpose: Building Trust -> People Act
  11. 11. <ul><li>For What Purpose? </li></ul><ul><li>Raising your Image as Thought Leader or Expert. </li></ul><ul><li>Lead Generation to Find Prospects </li></ul><ul><li>Demonstrating or Teaching. </li></ul><ul><li>Supporting Customers </li></ul><ul><li>Selling and/or Order Taking </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Poll
  12. 12. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
  13. 13. <ul><li>Making knowledge and learning resources available </li></ul><ul><ul><li>targeted audience </li></ul></ul><ul><ul><li>easy for people to view </li></ul></ul><ul><ul><li>links </li></ul></ul><ul><ul><li>notices in appropriate media. </li></ul></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about: Building Trust
  14. 14. <ul><li>Build Trust </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved -> People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
  15. 15. <ul><li>4 P’s still apply – </li></ul><ul><li>People Place: targeted messaging to the right group on the right site. </li></ul><ul><li>Product: Information that educates and solves problems. </li></ul><ul><li>Price: Combo of Free and Paid content establishes customer’s perceived value points. </li></ul><ul><li>Promotion: Thru email, SM, Connections, etc </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing is about:
  16. 16. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Funnel Where Webinars Fit
  17. 17. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Components of an Online Marketing Strategy <ul><ul><ul><ul><ul><li>Ongoing Monitoring of Current Dialogues </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Track Where your Customers and Prospects Search </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create and Publish Valuable Content </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Search Engine and Social Media Optimization </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Establish and Measure of Results against Goals </li></ul></ul></ul></ul></ul>
  18. 18. Creating the Webinar Presentation <ul><ul><ul><li>The Justification </li></ul></ul></ul><ul><ul><ul><ul><li>Presentation Objectives – Get leads, teach, sell, etc. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The ROI Calculation – Effort & Resources vs “End Game”? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content and Information that the audience wants – based on: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>High amount of Buzz OR </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Inbound messages strong – emails, calls, papers OR </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Marketing data – Surveys, website analytics etc </li></ul></ul></ul></ul></ul>
  19. 19. Creating the Webinar Presentation <ul><ul><ul><li>Script </li></ul></ul></ul><ul><ul><ul><ul><li>Title </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Key Points </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Key Benefits or Learning’s </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stories and Experiences </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Best Practices </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Summary </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What do you want Audience to Start, Stop or Do Different? – Call to Action </li></ul></ul></ul></ul>
  20. 20. Creating the Webinar Presentation <ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><ul><li>PowerPoint Lists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pictures </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Docs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Web Pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Drawings </li></ul></ul></ul></ul>
  21. 21. <ul><li>Increase Engagement / Interaction </li></ul><ul><li>Polls </li></ul><ul><li>Direct questions to attendees, then publish results Interview experts </li></ul><ul><li>Direct question to a single attendee </li></ul><ul><li>Play video clips Complete a form Annotation Tools Q & A “Open Mic” </li></ul><ul><li>Visit Web Pages </li></ul>Creating the Webinar Presentation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  22. 22. <ul><li>Creating the Webinar </li></ul><ul><ul><li>Develop a Plan </li></ul></ul><ul><ul><li>Develop the Script </li></ul></ul><ul><ul><li>Identify Illustrations </li></ul></ul><ul><li>Rehearsing the Webinar </li></ul><ul><ul><li>Content Rehearsal </li></ul></ul><ul><ul><li>Content Review and Edit </li></ul></ul><ul><ul><li>Broadcast Rehearsal </li></ul></ul><ul><li>Webinar Marketing Campaign </li></ul><ul><ul><li>Campaign Planning </li></ul></ul><ul><ul><li>Invitations </li></ul></ul><ul><ul><li>Publishing/Promoting </li></ul></ul><ul><li>Conducting the Webinar </li></ul><ul><ul><li>Technology Tools for Presentation </li></ul></ul><ul><ul><li>Broadcasting </li></ul></ul><ul><ul><li>Recording and Editing </li></ul></ul><ul><li>Post-Event Distribution </li></ul><ul><ul><li>Participant Surveys </li></ul></ul><ul><ul><li>Follow Contacts </li></ul></ul><ul><ul><li>Product and Services – Seles, Distribution, etc. </li></ul></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved The Steps to a Successful Webinar
  23. 23. 7 Deadly Mistakes <ul><li>Not Prepared </li></ul><ul><li>Going Solo </li></ul><ul><li>Not Engaging Your Audience </li></ul><ul><li>Mediocre Illustrations </li></ul><ul><li>Lack of Energy, Being Boring </li></ul><ul><li>No Solutions </li></ul><ul><li>No “Calls to Action” </li></ul>
  24. 24. <ul><li>Summing Up … </li></ul><ul><li>Best Practices … </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  25. 25. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Best Reasons to use Webinars <ul><li>Build Trust and Brand </li></ul><ul><li>Build “On-Demand” access </li></ul><ul><li>Reduce Costs and ROI </li></ul><ul><li>Increase Training Effectiveness </li></ul><ul><li>“ Lead” Generation </li></ul>
  26. 26. <ul><li>Use eMail Campaigns </li></ul><ul><li>Word of Mouth and Social Media </li></ul><ul><li>Clarity for Topic, Time, Date, Agenda, Cost </li></ul><ul><li>Use “How-To” and “Numbers” Titles for Style Hook </li></ul><ul><li>Headlines, Objectives, Date & Time Critical </li></ul><ul><li>Start eCampaign 3 weeks out, repeat 3 x </li></ul>Best Practices Promotional Methods © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  27. 27. <ul><li>Be the Solo Speaker. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Invite Attendees to submit Questions during Webinar via text or phone #. </li></ul><ul><li>Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate. </li></ul>Best Practices Content & Presentation Attendee’s Participation © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  28. 28. <ul><li>Learn the online Tools. </li></ul><ul><li>Use Polls, no more than 3 per 45 minutes. </li></ul><ul><li>Present, not read. Energy is critical. </li></ul><ul><li>Rehearse 2 to 3 times. </li></ul><ul><li>Record presentation. </li></ul><ul><li>Publish all Polls and Questions. </li></ul><ul><li>Offer something; Action Plan. </li></ul>Best Practices Content & Presentation the Presenter © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  29. 29. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Best Practices Webinar Event Management <ul><li>Registration: Make it easy, get only what needed. </li></ul><ul><li>Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes </li></ul><ul><li>Narrow the Subject, Deepen the info </li></ul><ul><li>Monitor and Engage – or they will multi-task </li></ul><ul><li>The Perceived Expert answers the questions </li></ul><ul><li>Record and Edit Every Event </li></ul>
  30. 30. <ul><li>Sum up your Presentation and Create a Call to Action. </li></ul><ul><li>Special Offer to Attendees to Act On. </li></ul><ul><li>Offer recording for a limited time, sell it after it expires. </li></ul><ul><li>Offer Articles, White Papers, Downloads. </li></ul><ul><li>Direct them to your Website for specific items. </li></ul><ul><li>Send Thank You within 1 day. Remind of your “offers”. </li></ul><ul><li>Follow up with MIAs. </li></ul>Best Practices Post Webinar Follow-Up © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
  31. 31. Your Next Step … What are the TWO things you are going to do with your next Webinar?
  32. 32. THANK YOU! <ul><li>Mike Zabinski </li></ul><ul><li>303-680-6944 </li></ul><ul><li>[email_address] </li></ul><ul><li>Rob Hayes CynoCast, Inc. [email_address] </li></ul>© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

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