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Tips on Setting Up and MarketingYour LinkedIn Group Discussion                   by         Michael L. Yublosky         Th...
Set Up Your Own SpecialInterest Group Discussion(s)
ObjectivesAttract targeted (people who are interested in  subject matter) individuals.Learn more about that target market ...
Types of Groups          Members Only        (Padlock icon next         Group to name)             vs. Open           (no ...
Members Only GroupsMembers-only group discussions can only be seen by other group members.Can be changed to an open group ...
Open GroupsAll discussions can be viewed by anyone on the web, found on any search engines, and can be shared on other soc...
Some Benefits of GroupsYou can see the profiles of group members as if they were 1st level connections.Correspond without ...
Maximum Number of Groups    per Individual = 10
Owners MayAdd up to 10 managers to assist them.However, only the owner can make someone the new owner. The new owner must ...
SubgroupsOnly an owner or a manager can create.Can own up to 20 subgroups.Can not be open (as of now).Can be by “Invite On...
ModeratorsIndividuals can moderate up to 50 groups.Any group or subgroup can have up to 50  moderators.
Group Owners/Managers Set  Up Rules and Guidelines
Can Direct Members To Your Web Site            Link in            signature
Can Send Weekly Emails
Moderate and move discussions.Remove people from the group.
Before Starting a Group, AskWhat would your target market be interested in?How will you keep the group healthy and engaged...
Some Types of            General ActivitiesPromote and link to an upcoming webinar.Share a case study.Highlight and link t...
Business Specific ActivitiesTake polls.Highlight customer testimonials and link to a page  on your site with more positive...
Make This A Company-  Wide Team Effort
Thank you!For assistance with   your individual  LinkedIn profile, group discussion or company page:    Contact me - Micha...
and Ask About   My Free 23    CategoryLinkedIn Profile  Evaluation -Brand Yourself,Become Visible,   Be Found!
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Linked in group discussions - set up tips - tactics - pay offs

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Here are some helpful guidelines to prepare and launch your small business group discussion(s) on LinkedIn. Included are some facts, tips, strategies and suggestions. A small business marketing strategy dictates if you can isolate a target market and draw them to your group you should.

When done correctly by sharing valuable information in a leadership role, you should be able to leverage this networking relationship to develop new customers and referrals. I suggest say you take advantage of this free opportunity to help market and expand your business.

Courtesy of Michael Yublosky, hands on small business Web marketing strategist, SEO, LinkedIn specialist and WordPress Web site and blog publishing.

Brand yourself, increase your visibility and be found!

Published in: Business
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Linked in group discussions - set up tips - tactics - pay offs

  1. 1. Tips on Setting Up and MarketingYour LinkedIn Group Discussion by Michael L. Yublosky The “Web Professor” April 22, 2013 connect with me www.linkedin.com/in/michaellyublosky/
  2. 2. Set Up Your Own SpecialInterest Group Discussion(s)
  3. 3. ObjectivesAttract targeted (people who are interested in subject matter) individuals.Learn more about that target market and share insights.Become a valuable resource and contributor to the targeted community.Build relationships, and over time earn credibility, new business and more referrals.
  4. 4. Types of Groups Members Only (Padlock icon next Group to name) vs. Open (no Padlock)Must be a LinkedIn member to join.
  5. 5. Members Only GroupsMembers-only group discussions can only be seen by other group members.Can be changed to an open group but cannot be undone.
  6. 6. Open GroupsAll discussions can be viewed by anyone on the web, found on any search engines, and can be shared on other social networking platforms like Twitter, in addition to LinkedIn.Managers have the option to allow non members to contribute. (Contributions are put into buffer until approved.)
  7. 7. Some Benefits of GroupsYou can see the profiles of group members as if they were 1st level connections.Correspond without InMails ($10.00 each).Commonality of group makes it easier to connect with members.
  8. 8. Maximum Number of Groups per Individual = 10
  9. 9. Owners MayAdd up to 10 managers to assist them.However, only the owner can make someone the new owner. The new owner must already be a manager.
  10. 10. SubgroupsOnly an owner or a manager can create.Can own up to 20 subgroups.Can not be open (as of now).Can be by “Invite Only”.
  11. 11. ModeratorsIndividuals can moderate up to 50 groups.Any group or subgroup can have up to 50 moderators.
  12. 12. Group Owners/Managers Set Up Rules and Guidelines
  13. 13. Can Direct Members To Your Web Site Link in signature
  14. 14. Can Send Weekly Emails
  15. 15. Moderate and move discussions.Remove people from the group.
  16. 16. Before Starting a Group, AskWhat would your target market be interested in?How will you keep the group healthy and engaged?How will you be able to expose them to your business?
  17. 17. Some Types of General ActivitiesPromote and link to an upcoming webinar.Share a case study.Highlight and link to a popular blog post you’ve found or written to help educate/inform.Showcase and link to a SlideShare deck that would be of interest.Promote a video about your groups interests.Share other social channels where you can be reached.
  18. 18. Business Specific ActivitiesTake polls.Highlight customer testimonials and link to a page on your site with more positive reviews.Drive traffic to a squeeze page to collect leads for a new product.Share other social channels where you can be reached.
  19. 19. Make This A Company- Wide Team Effort
  20. 20. Thank you!For assistance with your individual LinkedIn profile, group discussion or company page: Contact me - Michael Yublosky at 847-634-6535with any questions.
  21. 21. and Ask About My Free 23 CategoryLinkedIn Profile Evaluation -Brand Yourself,Become Visible, Be Found!

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