Orgs Telling Stories On Facebook and Customer Relationship Management

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Organizations telling stories on Facebook and customer relationship management.

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Orgs Telling Stories On Facebook and Customer Relationship Management

  1. 1. Org's telling stories on Facebook & constituent relationship mgmt.  
  2. 2. For Leatherstocking Agency Executives Association   presented by
  3. 3. Kathryn Dailey Director of Development ● for Soccer Hall of Fame, Oneonta NY   kdailey@soccerhall.org ●  
  4. 4. Dawn A.M. Stever Director of Annual ● Giving for Hartwick College, Oneonta NY   steverd@hartwick.edu ●
  5. 5. Michael Wesolowski Public Relations/ Project ● Coordinator for Malignant Hyperthermia Association of the United States, Sherburne NY   michael@mhaus.org ●
  6. 6. Why organizations use Facebook Many of our constituents already use FB. ● To build awareness, identify, recruit, engage ● new/current constituents to help understand their motivations to drive: ● Fundraising ● Advocacy ● Volunteerism ● Event promotion  It is free* ●
  7. 7. No experience necessary
  8. 8. How to start?
  9. 9. Identify your community?
  10. 10. Who is your community?
  11. 11. Who is your community?
  12. 12. What is your community saying?
  13. 13. Think about how we tell stories?
  14. 14. Think about how we tell stories?
  15. 15. Think about how we tell stories?
  16. 16. What is our story?
  17. 17. Write it down
  18. 18. Plan how to tell the story
  19. 19. Take a deep breath
  20. 20. Jump in!
  21. 21. It all starts with your profile
  22. 22. Then create a group or a page
  23. 23. Be aware Constituent activity on FB is not happening ● on your website. FB limits the data you can see about the ● activity on your groups & pages such as: Demographic & psychographic data ● Member activity & interaction tracking ● Consituent relationship managment, donor ● development, & fundraising are inefficient.
  24. 24. Tips Keep content fresh ● ● Post often. Avoid mass message speak ● ● Engage members with short targeted messages in conversational language like writing to a friend; use pronouns. *Facebook is time consuming ● ● While FB is free the labor to make it work is not.
  25. 25. Other tools to consider Blogs Image Sharing ● www.blogger.com www.flickr.com/ ● ● www.blogspot.com/ www.slideshare.net/ ● ● www.typepad.com/   ● wordpress.org/ Real-time messaging   twitter.com/ ● Bookmarks   ● delicious.com/ Video   www.youtube.com/ ●  
  26. 26. Information sources Effective technology use Blog information www.bethkanter.org/ www.highcontext.com/weblog ● ● Social media strategy Internet public relations www.chrisbrogan.com/  ● www.briansolis.com/ ● Marketing http://www.nonprofitmarketingblog.com/ ● http://www.gettingattention.org/  ●
  27. 27. Constitutent relationship mgmt. Software that enables a not for profit to better organize communications & to fundraise ● Tracks messages to: ● Prevent duplication ● Balance “asks” versus “informtion.” ● Nurturing peoples interest ● Build awareness, then consideration ● Engage with constituent ● Move constituent to purchase/ donate.
  28. 28. You can do it!

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