How to use facebook

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Thank you to Mat Morrison for crisp and clear views on what works an what not #smwldnoracle!

More http://tinyurl.com/emeasocial
Video http://ow.ly/e26O7

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How to use facebook

  1. 1. HOW PEOPL E USEFACEBOOK AND WHY IT MATTERS
  2. 2. THE BLEEDING OBVIOUS HOW PEOPLE USE FACEBOOK OPEN NEWS FEED COME BACK LATER READ STORIES ENGAGE (OR NOT) LEAVE
  3. 3. THE BLEEDING OBVIOUS HOW PEOPLE USE FACEBOOK PAGES LIKE PAGE SEE STORIES (OR DON’T) ENGAGE (OR NOT)
  4. 4. A GROSS OVERSIMPLIFICATION HOW PEOPLE USE LIKE SOURCE 36% FACEBOOK PAGES <1% LIKE PAGE ON PAGE AD UNIT SEE STORIES (ORTIME OF DAY / DAY OF WEEK EDITORIAL ALGORITHM DON’T) < ENGAGE (OR NOT) 1%
  5. 5. “WE’RE GOING TO MAKE FACEBOOKTHE HUB OF ALL OUR ACTIVITY”
  6. 6. IN-FEED VSON-PAGEREACH
  7. 7. ANOTHER WAY OF LOOKING AT IT All Fans 100% 470K MAU 53% 250K DAU 11% 52K Daily Page Visits (Unique) 0.3% 1.4K
  8. 8. THE SOMEWHAT LESS OBVIOUS ADMIN POSTS FAN POSTS NOT PUBLISHED TO PUBLISHED TO FAN OTHER FANS’ NEWSFEEDS NEWSFEEDS
  9. 9. WHY THIS MATTERS
  10. 10. “WE WANT TO CREATE A COMMUNITY” COMMUNITY HIERARCHY FACEBOOK PAGE
  11. 11. “WE JUST WANT TO LISTEN”
  12. 12. BRAND PAGE (BUDWEISER)
  13. 13. RETAILER (ASOS)
  14. 14. OMG WTF? (CINEWORLD)
  15. 15. 38 USERS CREATED 80% OF FOLLOWUP COMMENTS USERS
  16. 16. OMG WTF BBQ? (2 DAYS ONWAITROSE)
  17. 17. “WE SHOULD REALLY POST ABOUTTHAT”
  18. 18. “WE SHOULD REALLY POST ABOUTTHAT”
  19. 19. DON’T MONTHLY ACTIVE USERSLIMIT YOURAPPS ASOSIMAGINATIO Marketplac e ASOSN 30,000 Facebook Store 200 ASOS Fashion Finder 8,000
  20. 20. I’D LIKE YOU TO REMEMBER… 1. A PAGE ISN’T A DESTINATION 2. IT’S ALL ABOUT THE NEWSFEED 3. A PAGE ISN’T A COMMUNITY 4. ALMOST NO-ONE SEES FAN POSTS 5. APPS CAN EXIST “OFF FACEBOOK”

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