Social Media Week
How to communicate
the value of social
internally within an
organisation
London, 25/09/12
Ivan Fernandes,
MediaCom Worldwide

Concept of marketing
has shifted

Personal

Interaction

Engagement

Influence

Co-creation

The online marketing landscape is changing quickly
and dramatically – deeper marriage of Social Media
and Marketing, importance of influencers and
heightened focus on consumer engagement.

Why change?

Social media holds unprecedented
potential for brands to get closer to
customers.

Brands need to invest to understand how to
break through the noise and offer current and
potential customers a reason to reach out to
them via social media.

Successfully exploit the potential of social
media, brands need to design social media
experiences that deliver tangible value in
return for interaction, engagement and
advocacy.

Technology is changing rapidly and constantly…we
are seeing new game changing marketing strategies
coming from brilliant brands.

Social Brands

Challenge
Rethink Social Media potential to
enhance brand communications,
interactions, engagement and empower
customer base.

Choice
Social media is redefining the way brands
interact with their customers and brands
need to provide with social media
expertise, cutting edge social media
strategies and solutions that can
transform their business.

Clarity
The best brands surpass competitors in
part by embracing these new technology
opportunities and forging strategic digital
alliances to further connect with their
target audience.

Commit
Forward looking brands are taking
advantage of the spike in social media to
change the way customers relate to their
business and to look for new revenue
streams and ways to drive deeper
customer relationships.

Your Business
Social Media Strategy
Challenge Commit
Choice Clarity
Agency Connection
Creative
Branding Collaboration Specialists Knowledge Training
Guidance
Marketing Customer Service NPD HR Sales
Digital Analytics Social Marketing Digital Marketing Personalisation
Keep a pulse on the Deliver the right offer, to the
Make data-driven decisions Build efficiencies in search
conversations and connect right customer, at the right
across your Social Media and display marketing
social media to business moment.
efforts. through automation.
results.

Social media is an effective and cost-efficient
way to reach digital audience
1 Increase exposure
2 Increase traffic
3 Provide marketplace insight
4 Generate leads
5 Develop loyal fans
6 Improve search rankings
7 Grow business partnerships

As brands expand their focus from being relevant to
consumers to being relevant at scale, they must
consider the role that social media plays to drive
positive interactions and engagement.

Final thoughts

Interactive new media offer new opportunities for brands to
interact with consumers. Considering the importance of these
interactions, communications taking place within this new digital
space can have an important effect on overall brand efforts.

Thank You
Contact:
Ivan Fernandes,
MediaCom Worldwide
Global Director, Social Media Technology
Ivan.fernandes@mediacom.com
Twitter : @ivan2012
Twitter : @MediacomSMM
LinkedIn : http://uk.linkedin.com/pub/ivan-fernandes/2/a7/833
Thought Leadership Series:
http://www.mediacom.com/en/news--insights/reports/social-media-technology-thought-
leadership.aspx