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Operation Smile - Smile Savers Group 7

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Operation Smile - Smile Savers Group 7

  1. 1. <ul><li>Help « operation smile » </li></ul><ul><li>Find new volunteers  medecine students </li></ul><ul><li>Attract medecine students to join us </li></ul><ul><li>Create an interactive Website </li></ul>SMILE SAVERS
  2. 2. How to use use Google add words & Key words to create our website ? QUESTIO N :
  3. 3. WHAT IS A KEY WORD ? <ul><li>A word or phrase </li></ul><ul><li>Used to find information on-line </li></ul><ul><li>Powerful marketing tool </li></ul>
  4. 4. KEY WORDS <ul><li>Boost your Search engine ranking </li></ul><ul><li>A keyword search : word or string of words you type in a search engine (like Google) to look for certain stories, articles or images on the Internet. </li></ul>
  5. 5. IMPORTANCE AND STRATEGY OF A KEY WORD <ul><li>New Strategy Marketing </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Cheap and Adaptable </li></ul>
  6. 6. HOW TO CHOOSE THE RIGHTS KEY WORDS? <ul><li>On which key words is it strategic to position? </li></ul><ul><li>Who to target ? </li></ul><ul><ul><ul><li>Act like a student </li></ul></ul></ul><ul><li>How to target? </li></ul><ul><ul><li>Is the key word is often search on the internet by users? </li></ul></ul><ul><ul><li>Is the competition too high on these words? </li></ul></ul>
  7. 8. HOW TO CHOSE THE RIGHT KEY WORDS ?
  8. 9. HOW TO CHOSE THE RIGHT KEY WORDS ? <ul><li>Use specialized website : </li></ul><ul><ul><li>http://www.google.com/insights/search/ </li></ul></ul><ul><ul><li>http://www.keyworddiscovery.com/search.html
 http://freekeywords.wordtracker.com/
 SEOBOOK
 http://adlab.microsoft.com/searchfunnel/ </li></ul></ul>
  9. 10. GOOGLE INSIGHTS
  10. 11. KEY WORD TOOL <ul><li>http://strategizer.wordtracker.com/tour </li></ul><ul><li>https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none </li></ul>
  11. 12. KEY WORDS FOUND <ul><li>Study in China </li></ul><ul><li>Work in China </li></ul><ul><li>Work experience </li></ul><ul><li>Humanitarian job </li></ul><ul><li>Volunteers </li></ul>
  12. 13. HOW TO CREATE ADWORDS? <ul><li>Work with a specific Google programm ( www.google.fr ) </li></ul><ul><li>On a google page, go to ad page and create an account </li></ul><ul><li>Select your target : geography, language, number of people you want to reach, countries targeted… </li></ul><ul><li>Create the ad : Headline, Description 1 & 2, display URL & destination URL (friendly landing page) </li></ul>
  13. 16. <ul><li>Create the ad : Headline, Description 1 & 2, display URL & destination URL (friendly landing page) </li></ul><ul><li>Make a list of good keywords </li></ul><ul><li>Currency? </li></ul><ul><li> => How much do we spend? </li></ul><ul><li> => How much do I pay for each click? </li></ul><ul><li> Good to google? General aspect, sign up </li></ul>
  14. 20. SUCCESS? <ul><li>Money spent </li></ul><ul><li>Number of clicks </li></ul><ul><li>Keywords & Headlines </li></ul><ul><li>Time on our website </li></ul>
  15. 21. COSTS FOR ADVERTISING <ul><li>G oogle Adwords Cost Estimates: </li></ul><ul><ul><li>Daily Budget: 100$ </li></ul></ul><ul><ul><li>MAX Cost per Click: 1$ </li></ul></ul><ul><li>Geographic Targeting: </li></ul><ul><ul><li>France, Canada and United States </li></ul></ul>
  16. 23. SMILE SAVER ADWORDS
  17. 25. <ul><li>Thank your for your attention </li></ul>
  18. 26. <ul><li>Group 7 Presentation` </li></ul><ul><li>For our presentation today regarding google adwords we used the following tutorial: http://www.youtube.com/watch?v=DkxuEugmbfk </li></ul><ul><li>  </li></ul><ul><li>For those of you who can speak French we used the following article to help us understand the google adwords process: http://www.conseilsmarketing.fr/e-marketing/comment-optimiser-une-campagne-google-adwords-%E2%80%93-partie-1 </li></ul><ul><li>  </li></ul>

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