Slideshow pitch

698 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
698
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Slideshow pitch

    1. 1. MOOC• Free, high quality Ivy League classes• Interactive Quizzes• Feedback from students and professors• On my own time
    2. 2. Moocan• Get results from multiple sites• Goldilocks Zone• Provide a class playlist to achieve a learning goal• Provide transcript
    3. 3. Meet Ruchi:• Lives in a small town of India.• Wants to pursue a B.Sc. in biochemistry.• Economic and family circumstances prevent herfrom attending a regular college.
    4. 4. Sample curriculum for a biochemistry
    5. 5. Math I GEMsCanceling Units Intercepts Simplifying with ExponentsDistance Formula Midpoint Formula Simplifying with ParenthesesEngineering Notation Order of Operations Slope of a straight lineEvaluation Polynomials Slope and GraphingExponents:   (definitions & "like terms") Slope and y-intercept  Basic rules Polynomials: Adding &   (their meaning in the  Negative exponents   Subtracting   context of word problems)  Fractional exponents Polynomials: Multiplying Solving Absolute ValueGraphing Overview Polynomials: Dividing    EquationsGraphing Absolute Value Radicals Solving Linear EquationsGraphing Linear Equations   (square roots, cube roots, Solving Literal EquationsGraphing Radical   rationalizing denominators, Solving Radical EquationsEquations   etc.) Straight-line equationsGraphing Linear Ratio & Proportion   (y = mx + b)Inequalities Scatterplots & Regressions Variables  (of the form "y < 2x + Scientific Notation x,y-Plane3") Simple Factoring   (plotting points, etc.)Inequalities Overview   like "2x + 6 = 2(x + 3)"  (three solution methods)  Inequalities: Linear    (such as "2x < 4")   
    6. 6. Demo of live code
    7. 7. Revenue StreamFocused:• Premium: Lifetime Transcript Repository with verification of course completion• Targeted recruiting for employers and graduate programs• Other possible short-term revenue streams • Tutor pairing, paid content recommendation, affiliate book sales
    8. 8. LinkedIn 2011 Revenueby product Premium Subscription Marketing Solutions Hiring Solutions
    9. 9. Cost Structure • Infrastructure • 45k • Labor • 5 partners working for equity first year. • Cost per customer • $1.40 • See appendix for breakdown
    10. 10. Customer Validation We canvassed downtown Santa Barbara, Saturday afternoon 80 respondents
    11. 11. Customer Validation• Our demographic 20-50 year-olds• 85% had not taken online classes• Even split between those who took for personal growth vs. employment requirements
    12. 12. Validation MOOC Users• ~80% Outside of US• ~70% Already have a 4-year degree (Working Professionals)* Based on reported speech from Armando Fox (UC BerkleySaaS class and Daphne Koller, founder of Coursera) — nodemographics have been formally published
    13. 13. ValidationWe surveyed Udacity users Saturday viaSurvey Monkey• 70% reported having a 4-year degree• 70% take Udacity classes “to prepare for my future jobs”• 100% said they would use MOOCan’s recommendation engine• 90% said they would use MOOCan’s verified Lifelong Learner Transcript
    14. 14. Distribution Channel • Users will find us via search • Users will recommend us via social media • See appendix for MOOC & lecturelet providers
    15. 15. Roll Out• Programmatically populate existing 68 MOOC courses & lecturelets with GEMsLaunch• Implement referrals• Implement Lifetime Transcript Repository• Populate new classes with Gems
    16. 16. The TeamMichael Q LarsonEducator, OperationsManagementScott LabateAccounting Implementation,User Experience Design at YardiSystemsAlejandro ParraPh.D., Chemical Engineering,Development Engineer at UCSBTyler DunlapGraphic DesignerLee NathanBack-end Developer
    17. 17. Suggested Questions• Profile of a MOOC Case Study• Cost Structure• Partners providing educational course• Why MOOCs are the Future• Key Activities• Competitor Analysis• Moocan GEM Algorithm
    18. 18. Profile of a MOOC Case Study• Sebastian Thrun, developer of Googles self- diving car, taught the Stanford AI class last Fall to 160,000 students in 190 countries.• It provided the proof of concept needed to spark the MOOC Revolution. Back to TOC
    19. 19. Cost Structure• Infrastructure: 45k = • Labor • Marketing • 5 partners working Consulting: $10k for equity first year. • Legal Consulting: • Cost per customer $10k • $1.40 = 28¢ per • Paid Search Budget: click x 20% customer $20k conversion ratio • Amazon EC2 server $5k per year Back to TOC
    20. 20. Partners MOOCs • Coursera, Udacity, edX, • Lecturelets • iTunes U, Lynda.com, TED, Khan Academy Back to TOC
    21. 21. Why MOOCs are the Future• Thousands of Universities want to keep their brands relevant.• To do so, they will collectively publish of thousands of MOOCs. Back to TOC
    22. 22. In the past 6 months, this has spurred:• Coursera - $16 Million• Udacity - Undisclosed (series A)• edX - $60 Million Back to TOC
    23. 23. Key Activities• MOOC aggregation and search• GEM ontology & cataloging• Ability to create a goal path Back to TOC
    24. 24. Competitor Analysis Aggregates MOOC Info ✔ ✔ ✔ Recommends MOOCS based on user meeting prerequisites ✔ ✖ ✖ Maintains & verifies LifelongLearning Transcript ✔ ✖ ✖ Back to TOC
    25. 25. Moocan GEM Algorithm 1.Moocan checks user against MOOC prerequisite GEMs 2.User meets prerequisites, starts MOOC 3.User acquires MOOC’s content GEMs Back to TOC

    ×