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# Slideshow pitch

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• ### Slideshow pitch

1. 1. MOOC• Free, high quality Ivy League classes• Interactive Quizzes• Feedback from students and professors• On my own time
2. 2. Moocan• Get results from multiple sites• Goldilocks Zone• Provide a class playlist to achieve a learning goal• Provide transcript
3. 3. Meet Ruchi:• Lives in a small town of India.• Wants to pursue a B.Sc. in biochemistry.• Economic and family circumstances prevent herfrom attending a regular college.
4. 4. Sample curriculum for a biochemistry
5. 5. Math I GEMsCanceling Units Intercepts Simplifying with ExponentsDistance Formula Midpoint Formula Simplifying with ParenthesesEngineering Notation Order of Operations Slope of a straight lineEvaluation Polynomials Slope and GraphingExponents:   (deﬁnitions & "like terms") Slope and y-intercept  Basic rules Polynomials: Adding &   (their meaning in the  Negative exponents   Subtracting   context of word problems)  Fractional exponents Polynomials: Multiplying Solving Absolute ValueGraphing Overview Polynomials: Dividing    EquationsGraphing Absolute Value Radicals Solving Linear EquationsGraphing Linear Equations   (square roots, cube roots, Solving Literal EquationsGraphing Radical   rationalizing denominators, Solving Radical EquationsEquations   etc.) Straight-line equationsGraphing Linear Ratio & Proportion   (y = mx + b)Inequalities Scatterplots & Regressions Variables  (of the form "y < 2x + Scientiﬁc Notation x,y-Plane3") Simple Factoring   (plotting points, etc.)Inequalities Overview   like "2x + 6 = 2(x + 3)"  (three solution methods)  Inequalities: Linear    (such as "2x < 4")
6. 6. Demo of live code
7. 7. Revenue StreamFocused:• Premium: Lifetime Transcript Repository with veriﬁcation of course completion• Targeted recruiting for employers and graduate programs• Other possible short-term revenue streams • Tutor pairing, paid content recommendation, affiliate book sales
8. 8. LinkedIn 2011 Revenueby product Premium Subscription Marketing Solutions Hiring Solutions
9. 9. Cost Structure • Infrastructure • 45k • Labor • 5 partners working for equity ﬁrst year. • Cost per customer • \$1.40 • See appendix for breakdown
10. 10. Customer Validation We canvassed downtown Santa Barbara, Saturday afternoon 80 respondents
11. 11. Customer Validation• Our demographic 20-50 year-olds• 85% had not taken online classes• Even split between those who took for personal growth vs. employment requirements
12. 12. Validation MOOC Users• ~80% Outside of US• ~70% Already have a 4-year degree (Working Professionals)* Based on reported speech from Armando Fox (UC BerkleySaaS class and Daphne Koller, founder of Coursera) — nodemographics have been formally published
13. 13. ValidationWe surveyed Udacity users Saturday viaSurvey Monkey• 70% reported having a 4-year degree• 70% take Udacity classes “to prepare for my future jobs”• 100% said they would use MOOCan’s recommendation engine• 90% said they would use MOOCan’s veriﬁed Lifelong Learner Transcript
14. 14. Distribution Channel • Users will ﬁnd us via search • Users will recommend us via social media • See appendix for MOOC & lecturelet providers
15. 15. Roll Out• Programmatically populate existing 68 MOOC courses & lecturelets with GEMsLaunch• Implement referrals• Implement Lifetime Transcript Repository• Populate new classes with Gems
16. 16. The TeamMichael Q LarsonEducator, OperationsManagementScott LabateAccounting Implementation,User Experience Design at YardiSystemsAlejandro ParraPh.D., Chemical Engineering,Development Engineer at UCSBTyler DunlapGraphic DesignerLee NathanBack-end Developer
17. 17. Suggested Questions• Proﬁle of a MOOC Case Study• Cost Structure• Partners providing educational course• Why MOOCs are the Future• Key Activities• Competitor Analysis• Moocan GEM Algorithm
18. 18. Proﬁle of a MOOC Case Study• Sebastian Thrun, developer of Googles self- diving car, taught the Stanford AI class last Fall to 160,000 students in 190 countries.• It provided the proof of concept needed to spark the MOOC Revolution. Back to TOC
19. 19. Cost Structure• Infrastructure: 45k = • Labor • Marketing • 5 partners working Consulting: \$10k for equity ﬁrst year. • Legal Consulting: • Cost per customer \$10k • \$1.40 = 28¢ per • Paid Search Budget: click x 20% customer \$20k conversion ratio • Amazon EC2 server \$5k per year Back to TOC
20. 20. Partners MOOCs • Coursera, Udacity, edX, • Lecturelets • iTunes U, Lynda.com, TED, Khan Academy Back to TOC
21. 21. Why MOOCs are the Future• Thousands of Universities want to keep their brands relevant.• To do so, they will collectively publish of thousands of MOOCs. Back to TOC
22. 22. In the past 6 months, this has spurred:• Coursera - \$16 Million• Udacity - Undisclosed (series A)• edX - \$60 Million Back to TOC
23. 23. Key Activities• MOOC aggregation and search• GEM ontology & cataloging• Ability to create a goal path Back to TOC
24. 24. Competitor Analysis Aggregates MOOC Info ✔ ✔ ✔ Recommends MOOCS based on user meeting prerequisites ✔ ✖ ✖ Maintains & veriﬁes LifelongLearning Transcript ✔ ✖ ✖ Back to TOC
25. 25. Moocan GEM Algorithm 1.Moocan checks user against MOOC prerequisite GEMs 2.User meets prerequisites, starts MOOC 3.User acquires MOOC’s content GEMs Back to TOC